Vele Galovski’s Post

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Distinguished VP of Research @ TSIA | Business Transformation Expert

Let's reflect on three crucial questions that directly impact your business: 1) When was the last time you were thrilled with a service company's customer service? 2) How did a front line employee contribute to that exceptional experience? 3) Based on this interaction, can you make assumptions about the employee's job satisfaction? We all crave great service, yet it's become a rarity. But when we encounter companies that prioritize customer care, it leaves a lasting impression. We all have stories of a business that went above and beyond, making special after-hours deliveries and greeting you by name. Their commitment to customer satisfaction is evident, and it's no surprise that you go out of your way to support their business. The secret to exceptional customer service and profitability lies in putting people first. As Fred Reichheld noted in his book "Loyalty Rules!," employee behaviors and attitudes communicate what a company stands for more directly to customers than leadership principles. When you get right down to it, employees have the power to start a chain reaction that leads to success. Here’s how it goes in reverse. Customer Loyalty drives long-term growth. Customer delight drives loyalty. Appreciation and interest drive customer delight. And guess who’s in the best position to show your customers that you really care about them? That’s right. Front line employees. Of course, great leaders have always known that taking care of their employees is important. The companies that have continued to make employee satisfaction a priority will come out of the current economic environment stronger and will ultimately put a lot of  distance between themselves and the competition. If your employees are happy, customers see that, and they respond by giving you more of their business. #EmployeeSatisfaction #CustomerDelight #LongTermGrowth #BusinessSuccess

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