Velocity Partners’ Post

Right now, B2B marketing is way more exciting than B2C. There are a few reasons for this: - More opportunities - Consistency is rare - Creativity is lacking - Less saturation But a lot of marketers feel as though they’re ’too late’. - Too late to test paid ads. - Too late to launch a content series. - Too late to expand into a new channel. - Too late to get started on that newsletter.  - Too late to start getting creative with outreach. This simply isn’t true. If anything, you’re arriving just in time to capitalise on the gap between where most companies are and where they should be. In reality, the window is still wide open. It's not too late. You are still early. Push for what you believe in 2025.

🚀Tech Startup Founders: Elevate Your B2B Marketing Game 🚀 Marketing is more than a support function. Here’s how to transform it into a strategic powerhouse: Category Creation: Don’t just capture demand—create it. Position your company as the leader in a new market category. Proactive Marketing: Drive the agenda instead of reacting to market trends. Strategic Focus: Shift from short-term metrics to long-term market leadership. Counterintuitive Insight: Treat marketing as the core driver of your strategy, not just a service. This approach leads to sustainable growth and market dominance. #TechStartups #MarketingStrategy #CategoryDesign #B2BMarketing

Making B2B marketing less boring isn’t a gimmick. It’s how you win in 2024+. Over the past 12 months, we’ve spoken to: CMOs Media Buyers Heads of Growth Marketing Directors Marketing Executives And they’ve all struggled with one thing… ⤷ Adapting to the changing behaviours of B2B buyers. And most importantly, driving REAL results. Old hat tactics are becoming less and less effective. But we’re here to change that. And we’re already doing it through: ▵ Tailored digital strategies ⃝ Fresh and engaging content + Ads that actually drive conversions ▢ Designs that make you the No.1 choice Our purpose is to make your business impossible to ignore. And you won’t do that through boring marketing. Let’s strip the boring out of B2B. ——— P.S. We’ve already seen incredible results in industries like Tech, SaaS, Education, Executive Search, and even Government bodies.

Did you know that…community-based marketing is on the rise? Traditional B2B marketing is becoming stale, expensive, and less effective. As a result, businesses are shifting to community-based marketing, where building genuine connections with prospects and customers takes center stage. This strategy works really well, because communities offer a space for real engagement, where individuals willingly share insights and create stronger, more authentic relationships. Communities are where trusted connections happen, giving businesses a unique opportunity to engage directly with their audience. And let’s not forget the tech giants acquiring ready-made communities to fuel their growth. For example Bevy and CMX, Zapier and Makerpad, HubSpot and The Hustle, Salesforce and The CMO Club, Stripe and Indie Hackers just to name a few. This is strong proof that community is the future. If you're ready to bake community into your business strategy, Networked is here to help you build, nurture, and grow a thriving community. ♻️ Think this is valuable? Share it with your followers and stay tuned for more posts like this.

B2B marketing is evolving, and it’s no longer just about running ads. It is about creating systems that drives consistent, scalable growth. Imagine a client acquisition machine delivering 2x-5x ROI every month... Paired with a demand generation strategy that attracts, educates, and nurtures prospects until they’re ready to buy. Add niche-specific funnels that target precise customer pain points and paid media expertise across platforms like Google, LinkedIn, and Facebook. But real growth also requires thinking long-term: SEO strategies to build organic visibility, personal branding to position yourself as a thought leader, and aligning sales and marketing to create a seamless customer journey. All of this works together to create a predictable, scalable path to success. Not just quick wins. What’s your approach to building momentum in your marketing?

Did you know that…community-based marketing is on the rise? Traditional B2B marketing is becoming stale, expensive, and less effective. As a result, businesses are shifting to community-based marketing, where building genuine connections with prospects and customers takes center stage. This strategy works really well, because communities offer a space for real engagement, where individuals willingly share insights and create stronger, more authentic relationships. Communities are where trusted connections happen, giving businesses a unique opportunity to engage directly with their audience. And let’s not forget the tech giants acquiring ready-made communities to fuel their growth. For example Bevy and CMX, Zapier and Makerpad, HubSpot and The Hustle, Salesforce and The CMO Club, Stripe and Indie Hackers just to name a few. This is strong proof that community is the future. If you're ready to bake community into your business strategy, Networked is here to help you build, nurture, and grow a thriving community. ♻️ Think this is valuable? Share it with your followers and stay tuned for more posts like this.

What does being brave in B2B marketing mean to you? 🦅 To some, it means learning from what’s working in B2C - people buy from people, right? To others, it means having all the bells and whistles, adding the newest AI tool or integration, having the latest tech embedded and being at the forefront of new trends. And while all these things are undoubtedly important, if you don’t know WHY you’re doing it, isn't that the opposite of brave? What if I told you the bravest thing you could do for your business right now was to get your positioning right. To meet your buyers where they are with the right message at the right time with a unique story? ✍️ It sounds crazy to think that’s a revolutionary idea, but our market right now would have everyone believe that you have to have the flashiest website, jump on the fastest new trend and be all things to all people just to be successful. And that’s simply not true. It’s all well and good having a million impressions on your site, but if it’s the wrong audience or the wrong message, you’ll never move them down-funnel and certainly never convert them to your brand or cause. To me, the bravest thing you can do for your business isn’t starting with all the bells and whistles. 🔕 It’s doing the research and nailing your positioning so you speak directly to your target customer, so you truly connect with them. Because that’s often the hardest thing you can do. But it’s foundational. It’s your north star that guides all your marketing activity with purpose. ✨ And when the work is done, the results speak for themselves. What does being brave in B2B mean to you? 🐓 ------------ Hi, I'm Tania, founder at Bravebird and I help ambitious startups and founders like you focus your message with targeted marketing strategy and content. Pop me a dm to learn more.🐓

B2B marketing is evolving, and it’s no longer just about running ads. It is about creating systems that drives consistent, scalable growth. Imagine a client acquisition machine delivering 2x-5x ROI every month... Paired with a demand generation strategy that attracts, educates, and nurtures prospects until they’re ready to buy. Add niche-specific funnels that target precise customer pain points and paid media expertise across platforms like Google, LinkedIn, and Facebook. But real growth also requires thinking long-term: SEO strategies to build organic visibility, personal branding to position yourself as a thought leader, and aligning sales and marketing to create a seamless customer journey. All of this works together to create a predictable, scalable path to success. Not just quick wins. What’s your approach to building momentum in your marketing?

Did you know that…community-based marketing is on the rise? Traditional B2B marketing is becoming stale, expensive, and less effective. As a result, businesses are shifting to community-based marketing, where building genuine connections with prospects and customers takes center stage. This strategy works really well, because communities offer a space for real engagement, where individuals willingly share insights and create stronger, more authentic relationships. Communities are where trusted connections happen, giving businesses a unique opportunity to engage directly with their audience. And let’s not forget the tech giants acquiring ready-made communities to fuel their growth. For example Bevy and CMX, Zapier and Makerpad, HubSpot and The Hustle, Salesforce and The CMO Club, Stripe and Indie Hackers just to name a few. This is strong proof that community is the future. If you're ready to bake community into your business strategy, Networked is here to help you build, nurture, and grow a thriving community. ♻️ Think this is valuable? Share it with your followers and stay tuned for more posts like this.

2025 B2B Marketing Trends You Can’t Afford to Miss! 🌟 The future of B2B marketing is upon us, and it’s bringing with it some exciting—and necessary—changes. We’re talking AI transparency, LinkedIn fatigue, zero-click content, and so much more. If you’re not already thinking ahead, now’s the time to get creative and embrace the next wave of opportunities. So, what does this mean for us in 2025? It’s all about making marketing smarter, more human, and undeniably impactful. Whether you’re tackling the ethics of AI, rethinking your LinkedIn strategy, or diving into the power of in-person events, staying ahead of the curve is crucial. 💡 Here’s the thing: In a world full of tech and trends, the secret to standing out isn’t about just using the latest tools—it’s about creating real, authentic connections. The question is: How will you make 2025 your year of true innovation and impact? ✨ Spotlight: GfK’s “Human vs AI” Campaign GfK’s head-to-head debate between their CMO and AI-powered Ruby is a perfect example of blending humor and education for massive impact. The campaign generated 6.87 million impressions, showing the power of mixing creativity with technology. 🎥 Curious to see how it all unfolded? Watch the magic here: https://lnkd.in/eQEanK3F What do you think will shape marketing this year? Let’s chat! 👇