Vende Digital reposted this
Executing B2B demand & lead generation campaigns to grow pipeline and generate revenue l HubSpot Partner focused on ABM
What’s the gift that keeps on giving in B2B marketing? Marketing to all of your customers—not just the ones ready to buy today. Here’s the reality: 📌 95% of your ideal customers aren’t ready to buy right now. 📌 But they will be... someday. But here’s where so many of us screw it up: We obsess over the tiny sliver of now buyers and completely ignore the future buyers—who, by the way, will make up 100% of your pipeline next quarter, next year, or whenever they’re ready. When you focus on building relationships, educating, and adding value for future buyers—not just “now buyers”—you create a compounding effect: 1) You stay top of mind. 2) You earn their trust. 3) And when it’s “go time,” YOU’RE the clear choice. This is the gift that keeps on giving: a pipeline that’s always ready and always growing—because you invested in all your buyers, all the time. Are you building relationships that pay off today AND tomorrow?
I like to think of this as good old fashioned relationship building. Life it busy and it's hard to keep in touch with friends, family and past colleagues. Those who do it, are better off because they are remembered. Losing touch with people you even care about happens fast, especially when you are not intentional about it. Be intentional, be thoughtful and be remembered.
That's. Take care of the present but build for the future too. If you spend all your time chasing the low-hanging fruit, you'll miss the big opportunities on the limb.
Sales leader in marketers' clothing. I help small business leaders grow faster with better margins by repairing your leaking sales/marketing funnel. Help with marketing strategy, content, video production, and sales.
1dIf you are in marketing, you are always playing the long game. Even when you are sprinting, those sprints are still an integral part of the long game. It can be easy to throw some MQL over the transom, especially when the numbers aren't what anyone hoped. But throwing some under ripe MQL leads over the transom in that moment is the worst idea you can execute. If the numbers aren't what anyone would like, double down on alignment with sales. Make certain your definitions are identical and correct. Jointly look at and look for the weak spots in your structure. Ask all of the key questions and challenge your answers. Especially around customers. Have their challenges changed? Have their priorities shifted? Is your messaging off the mark? There are tons of considerations required to get back on track.