Ventuno Technologies (P) Ltd’s Post

⏩ What factors contribute to the rapid growth of FAST? William Keggin, LiveRamp: By exploring the capabilities of data collaboration and identity frameworks, free ad-supported streaming TV (FAST) publishers can lay the groundwork for sustained growth while delivering better, more engaging ad experiences for viewers and improved outcomes for brands. #FAST #streaming #TV

The Future of Local TV is Streaming and reinventing FAST has made it possible – Local television has long been a cornerstone of community service, providing not only entertainment and information but also a sense of local identity and cohesion. As the digital transformation reshapes the media landscape, live streaming has emerged as the future of TV delivery, promising greater accessibility and immediacy. However, the shift from traditional broadcast models to digital platforms brings financial challenges, particularly for local TV stations that serve niche audiences. #broadcasting #broadcast #ctv #localtv #radio #local #hyperlocal https://lnkd.in/eB83XNk2

The Future of Local TV is Streaming and reinventing FAST has made it possible – Local television has long been a cornerstone of community service, providing not only entertainment and information but also a sense of local identity and cohesion. As the digital transformation reshapes the media landscape, live streaming has emerged as the future of TV delivery, promising greater accessibility and immediacy. However, the shift from traditional broadcast models to digital platforms brings financial challenges, particularly for local TV stations that serve niche audiences. #broadcasting #broadcast #ctv #localtv #radio #local #hyperlocal https://lnkd.in/ec5Tmt-v

The Future of Local TV is Streaming and reinventing FAST has made it possible – Local television has long been a cornerstone of community service, providing not only entertainment and information but also a sense of local identity and cohesion. As the digital transformation reshapes the media landscape, live streaming has emerged as the future of TV delivery, promising greater accessibility and immediacy. However, the shift from traditional broadcast models to digital platforms brings financial challenges, particularly for local TV stations that serve niche audiences. #broadcasting #broadcast #ctv #localtv #radio #local #hyperlocal https://lnkd.in/eB83XNk2

FAST (free ad-supported streaming television) channels are growing in importance for broadcasters and producers alike, read the results of Amagi's latest FAST impact report to learn more about FAST's growth. Read → https://hubs.li/Q02JF6rc0 #FAST #Amagi #report

Television consumption in the US has shifted drastically, with streaming services now outpacing traditional linear TV. With flexibility, wide content selection, and the ability to binge-watch, it's easy to see why this trend is growing so fast. As we move into a more digital world, it’s essential to understand how these changing habits are affecting not only viewers but also advertisers. Check out the latest findings from the resonio survey to see how people in the US are consuming media today. #TVBehavior #USMediaTrends #ConsumerTrends #DigitalShift #MediaConsumption #MarketingStrategies #StreamingVsLinearTV #FutureOfTV

The Future of Local TV is Streaming and reinventing FAST has made it possible – Local television has long been a cornerstone of community service, providing not only entertainment and information but also a sense of local identity and cohesion. As the digital transformation reshapes the media landscape, live streaming has emerged as the future of TV delivery, promising greater accessibility and immediacy. However, the shift from traditional broadcast models to digital platforms brings financial challenges, particularly for local TV stations that serve niche audiences. #broadcasting #broadcast #ctv #localtv #radio #local #hyperlocal https://lnkd.in/eB83XNk2

Streaming TV has grown up. Neilson recently introduced the Media Distributor Gauge, which tracks viewing trends by media company, aggregating the previously broadcast, cable, and streaming TV viewing reports into one. Neilson first introduced The Gauge back in 2021 to provide a glimpse into the total time U.S. viewers spend watching TV each month across distinct platforms. This helped put a perspective on the market share that streaming TV was taking from traditional TV distribution channels. But streaming has evolved. Streaming TV platforms have become their own media companies and inversely, media companies have become streaming TV platforms. Now that media giants have started to acquire streaming TV platforms, this report will allow a better direct comparison between major media players on linear TV and streaming TV platforms. For the first time, Google and Disney go head to head as content competitors. Though Google can still tout YouTube as the most-watched streaming platform, this new report helps gauge how much watch time the user-generated content platform amasses against the behemoth that is Disney.

In a world saturated with #streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. Check out our latest blog post to learn more about the the ins and outs of FAST Channels, drawing parallels with #LinearTV and spotlighting rising platforms that are reshaping our television experience.  https://lnkd.in/gYwr-4ZG

The Evolution of Television: FAST Channels and the Demand for Quality Streaming In the rapidly evolving landscape of television, the emergence of FAST (Free Ad-Supported Streaming TV) channels represents a significant shift in the business model of...