When we first introduced Fully Autonomous Fundraising and the Virtual Engagement Officer (VEO), we were told that the opt-out rate would be extremely high, somewhere between 5-10% because donors would not want to interact with AI. However, in practice, we’ve found the complete opposite: Opt-out rates for traditional engagement channels are 2-12x greater than the VEO. · Direct Mail expects about a 0.5 opt-out rate. · SMS Text expects up to a 1.5% opt-out rate. · Email expects up to a 0.26% opt-out rate. · The VEO has a 0.12% opt-out rate. The reason opt-outs for the VEO are about less than half of the next best channel is because Autonomous Fundraising is not a marketing channel, it’s a frontline fundraiser that is a partner in your work. The VEO connects with donors and supporters via one-to-one engagement. And, because of highly personalized, thoughtful, and helpful messaging, virtually nobody opts-out. This is the future of fundraising. Learn more: https://www.version2.ai
Kevin Leahy
3mo
"Opt-out rates for traditional engagement channels are 2-12x greater than the VEO."
Jason Robbins
3mo
Engagement is so vital for those donors who are not currently assigned in a portfolio. The Virtual Engagement Officers (VEOs) create that 1:1 connection with the individual constituent, and the extremely low opt out rate that we have seen bears testimony to that!
I love the transparency of the VEO data!
Insightful!
Senior Account Executive at Version2.ai (a Division of Givzey)
3moThis continues to prove that VEOs function more like members of our teams than tools. A VEO is a relationship manager, not a mass-marketing tool, and these numbers demonstrate that donors feel that way, too!