Vertiqal Studios’ Post

"Gaming is...entertainment+" Loved the keynote from IAB Playfronts keynote Zoe Soon today where she described gaming this way. It's simple, but it works. Gaming is entertainment + 💓 Creativity 🎮 Interactivity 🍃 Relaxation 🛍 Commerce 🏆 Achievement In its third year, I'm amazed how many attendees here, many of whom are media veterans, are hearing of gaming and its immense reach for the first time. Very validating to see the continued and growing interest. If you're agency, media, or even client side and your team isn't represented here...take the hint and get in the game! Or come talk to me about how we can get you there. #iabplayfronts #gaming #media #ingameadvertising #advertising #strategy #gamingstrategy #nyc

500+ gaming streamers promote the newest horror game in France and Germany. 🎮😱 Read more about “Still Wakes The Deep” campaign 👇 “Still Wakes The Deep” received a massive promotion in the gaming community through inStreamly. We’ve connected the publisher of the game, Secret Mode, with over 500 Twitch streamers in two key markets: Germany and France. By collaborating with a wide range of gaming streamers, the game publisher was able to reach their highly-engaged communities that are interested in new game releases. The "Still Wakes The Deep" campaign on inStreamly: 🎯 had a targeted regional impact in Germany and France, 🚀 was promoted to thousands of new potential customers, ✨ amplified anticipation for the premiere. The collaboration with CARBURANT and Secret Mode underscores inStreamly's commitment to creating marketing solutions that resonate with modern audiences. 🎮 Are you a game developer or publisher looking to easily reach thousands of new gamers? Let's talk about how inStreamly can elevate your next launch. #GameMarketing #LiveStreaming #Streaming #Gaming #DigitalMarketing

Once again movies meet gaming: A powerful synergy for storytelling & engagement Exciting times ahead as PUBG Mobile teams up with Sony Pictures for an epic collaboration with one of the most anticipated films of the year: Venom: The Last Dance! This exclusive event lets players immerse themselves in the Venom universe, channeling symbiotic powers through in-game features like the Black Symbiote Arm, Warhorses, and more. This collaboration exemplifies the power of gaming as a media platform to promote films. By offering players the chance to engage directly with the movie's universe, brands are able to extend the film’s narrative far beyond the screen, tapping into a dedicated audience of gamers and moviegoers alike. Gaming is a storytelling platform that enhances the movie experience, letting audiences interact and engage in new ways. Perfect for fans who want to be part of the story. #GamingMarketing #VenomTheLastDance #PUBGMobile #InteractiveAds #MoviePromotion #StorytellingInGaming #SonyPictures #Gamification #EntertainmentMarketing #playEZ

Great to be back in San Francisco for #gdc running into friends and having mutually beneficial chats with gaming and tech companies that want a better way to create video ads across all social media platforms. They already know who their audiences are but end of the day they also need that high quality, authentic and entertaining (FUN) content that will resonate with audiences on social. And to top it off, these companies want to work with a world class team that makes the whole creation process simpler! If you see me say hello and help me avoid buying one of those Playdate handhelds. Why did they have to make those things so readily available and tempting at the gift shop?! #videogames #gaming #convention #socialmedia #videoads #games #gdc2024 #gameindustry

When the office lights go out, we light up their screens! Looking to connect with professionals? Reach your audience where they unwind – in their favorite games. With NEO, your brand becomes part of the gaming experience, ensuring high engagement and visibility. Ready to level up your advertising strategy? Start now with NEO and see the impact! #InGameAds #DigitalMarketing #NEOTechnology #AdvertiseWithUs #GamingAds #PlayerEngagement #AdvertisingStrategy #NEO #Gamified #Gaming #Solutions #AdTech #MarTech #GCC #Gamers #Ingame #Reports

Attention Gamers and Developers! 🎮 Exciting news - the premium domain PokiGamer.com is now up for grabs! 🚀 Why PokiGamer.com? - Memorable Branding: A unique and engaging name that resonates with gamers. - SEO Benefits: Boost your online visibility and attract a dedicated gaming audience. - Versatile Use: Ideal for gaming blogs, streaming platforms, e-sports teams, or game development studios. Don't miss out on this opportunity to take your gaming brand to new heights. Contact us today to discuss acquisition details. 🌟 Poki 🔜 Gamescom 🇩🇪 #GamingIndustry #DomainForSale

As games become more sophisticated, they present new opportunities for brands. Despite modest growth in in-game ad spending, gaming remains a goldmine for advertisers. With three-quarters of the global population playing video games in 2024, the wealth of first-party data, improved in-game analytics, and higher opt-in rates make gaming an attractive prospect. Platforms like Roblox and Ubisoft lead the way, but smaller developers are catching up, creating a virtuous cycle for brand advertisers. Explore the impact of rewarded ads and the emerging shoppable formats with Evolution #in-gameadvertising #mobilegaming #mobilegamers #attention #rewardedads #shoppableads

🚨 Gaming is the top choice for fun! 🚨 A new Livewire study shows that Gen Alpha, Gen Z, and Millennials attention is increasingly focused on gaming. For brands, this is a chance to get creative and engage through fun, interactive experiences in games. It’s about more than ads—it’s about creating cool assets, worlds, and content that players actually enjoy. The future of branding seems to be heading into the gaming world, and it’s exciting to see where it’ll go. KIDOZ Inc. #Gaming #GenAlpha #GenZ #BrandEngagement #ImmersiveGaming #NextGen

🎮 #Gaming transcends traditional media - becoming the cornerstone of modern culture per Animoca Brands' Yat Siu. 🧞 It's more than #entertainment: it's a way of connection - shaping how we socialize & interact. 🤲 The growth in gaming culture is undeniable: leading us into a future where digital realms rule at #OuterEdgeRiyadh! 🕌