Vertiqal Studios’ Post

Ahead of the IAB Newfronts, we here at Snap Inc. Canada are proud to announce an official partnership with creator and brand marketplace #paid and inaugural agency partner Omnicom Media Group (OMG) to help brands in Canada collaborate with and harness the power of Canadian creators on Snapchat. The solution, Snap Star Collab Studio, is a managed service which gives Snapchat Canada clients the opportunity to source, partner, and drive results with creators (Snap Stars).  The three agencies will work together to: => Source talent: Identify Snap Stars for brand campaigns based on specific needs and goals => Produce content: Produce strategic and compelling in-app content for Sponsored Stories and Snap Ads => Amplify campaigns: Boost branded Creator-first content across Snapchat with paid media => Administrative oversight: Manage proposals, contracts, payments, and deliverables with Snap Stars https://lnkd.in/gJ7FbGHd “The OMG exclusive launch of the Canadian Snap Stars program is a win/win opportunity for both our clients and agencies,” added OMGinfluence Canada managing director, Tracy Jones. “As our brands continue to embrace creator/influencer work as a media channel, this partnership will drive even stronger, genuine, authentic connections between our brands, creators and users who love Snapchat.” "For nearly a decade at #paid, we've seen creator ads outperform brand assets, largely because creator content is more personable, engaging, and tailored to each platform. In our creator marketing brand lift report, we found consumers are 3.5x more likely to purchase a product from a creator ad vs a branded ad. Snapchat is a community driven platform, and the ephemeral nature of Snap allows creators to be more authentic and relatable, increasing the trust they have with their audience, and impact for brands. This partnership allows us to continue to provide a seamless experience for brands and creators, from turnkey creator matching and creative development to project management and reporting. We’re thrilled to work alongside Snapchat to match creators with more opportunities and drive higher media performance for brands" said Ashley Riske, Head of Partnerships, #paid. “Creators are excited to work with the brands they love—and the ones that their audiences are excited about,” said Snap Inc. Inc GM Matt McGowan. “This strategic partnership allows for Canadian marketers to tap into a highly engaged group of passionate and talented creators, and work seamlessly to achieve shared goals.” A huge h/t to all involved including Noah Wieseneck, Tonya Johnson, Bita Eghbali, Mamy Baruti, Jaclyn Lacroix, Jaime Greenwald, Princessa Topping, Ashley Riske, Jeanette Rees, Tracy Jones, Emma Johnston-Wheeler and so many more 🙏 #moreSnapchat #InfluencerMarketing #OmnicomMediaGroup #paid #Canada

Did you know TikTok has over one billion active users, with a core audience of Gen Z and Millennials? This makes TikTok a prime platform for agencies looking to connect with a younger, highly engaged audience through creative video content. By partnering with AdCellerant, you can easily tap into the power of TikTok advertising. Our seamless integration and expert support ensure your ad dollars are spent efficiently, driving impactful results. Ready to elevate your advertising strategy? Let’s talk TikTok! Learn more here: https://lnkd.in/eidENgE9 #DigitalMarketing #TikTok

Excited to share a brand-new case study featuring Finn, one of the fastest-growing pet supplement brands on the market. Like many DTC brands running paid campaigns on Meta, Finn sought to regain the traction its ads lost since iOS 14. Their primary objective? Expanding the reach and depth of their audiences to scale spend profitably. Finn found the perfect partner in Proxima. Our AI Audiences (built from 65M+ shopper personas) helped Finn unlock a potent growth lever that was instrumental in profitably scaling its Meta ad spend. With Proxima as the "cornerstone of Finn's Meta ads strategy," they were able to: - Profitably scale Meta ad spend by 200% YoY - Boost ROAS by 13% YoY - All while realizing a less than 1% change in CPA Want to learn how your brand can transform audience iteration into a potent profit-driving engine? Check out the full case study here: https://lnkd.in/ee7figq2

Unskippable CTV ads are 👩🍳 😽 ! Let us help you implement and show you how we can tie CTV metrics into your KPIs!

Amy Stamper: From Pixel to Incrementality in MetaAds 👉 In this case story we will show how we took Norse Atlantic on a journey to improve measurement of the real impact of Meta Ads.  Amy will explain how they went from the 'before' (an out of date, pre-iOS14 approach looking at in-platform Meta pixel) to "after" (a testing strategy that used location data to prove the impact of social spend). Amy will cover the pros and cons of this method, and others like View-through conversions and multi-touch attribution. #adwexp #PPC #advertising #ads #metaads

🎥 Want to capture the attention of #GenZ and #Millennials? Dive into the world of #YouTubeShorts! 🚀 Discover how this platform differs from TikTok and Instagram and learn how to leverage its unique features to boost engagement and grow your brand. https://lnkd.in/gFFABK47 #YouTubeMarketing #VideoMarketing #VideoMarketingAgency #ShortFormContent #ShortFormVideo #VideoAdvertising #VideoAdvertisingAgency #VideoAds #Video #YouTube

Meta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery approaches based on its systematic predictions of user response. Okay, that was a bit of a jargonistic explainer. The more simple explanation is Meta’s looking to maximize ad performance by having more creative options that it can then display to different users. https://lnkd.in/dEFMKYEv

Curious about the future of advertising? According to the Global Advertising Trends report by Warc, social media is rapidly becoming the dominant channel for ad investment. In 2024, social media is expected to reach a staggering $247.3 billion globally, a 14.3% increase from last year. This shift is driven by significant changes in consumer behavior. Over the past decade, the average daily time spent on social media has jumped from 95 minutes to 152 minutes. This trend highlights the growing importance of digital platforms in our daily lives. At the forefront of this shift is Meta, the company behind Facebook and Instagram. In the first quarter of 2024 alone, Meta saw a 20% increase in ad revenue compared to the previous year. Warc forecasts that Meta will earn $155.6 billion in ad revenue this year, securing 63% of all social media advertising expenditures. By 2025, Meta is expected to surpass global linear TV in ad revenue, thanks in part to AI tools that streamline creative, media, and planning processes. Meanwhile, TikTok is expected to reach $23.1 billion in ad revenue in 2024, marking an 18.3% increase. However, this growth rate has slowed compared to previous years, partly due to ongoing discussions about a potential ban in the U.S. Snapchat and Pinterest are also seeing steady growth, with ad revenues expected to rise by 13.7% and 17.3%, respectively, in 2024. On the other hand, X (formerly Twitter) is facing challenges, with a projected 6.4% decline in global ad revenue. Despite this, the platform is showing signs of stabilization after a significant drop in 2023. For advertisers, this means focusing on digital platforms, particularly those under Meta’s umbrella, is more crucial than ever. As consumer habits evolve, leveraging AI and other advanced tools can help brands stay ahead in this dynamic landscape. #MetaAdRevenue #DigitalAdvertising #SocialMediaMarketing #HarpaMarketing

Meta is expanding its ad features by introducing new, variable display options for its ad placements. This update automates media selection across placements, allowing advertisers to achieve optimal reach without needing to specify individual formats for each ad position. #DigitalMarketing #MetaUpdates