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Here's an interesting report from #EnterpriseStrategyGroup: How Generative AI is Changing E-commerce. Machine learning has been enhancing e-commerce experiences for over a decade. Now, generative AI offers the opportunity to elevate search, recommendations, and personalization further. While we’re still in the early stages of exploring its full potential, the impact on customer engagement is set to be transformative. #ECommerce #CustomerEngagement #Recommendation #Personalization #EnterpriseSearch

How Generative AI Is Changing E-commerce

How Generative AI Is Changing E-commerce

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