Vimera’s Post

📈 As organizations grow, data fragmentation becomes a major hurdle. We recently worked with a design retailer facing this challenge: managing separate systems for their website, sales, and marketing. We implemented a single source of truth by integrating their online store with Salesforce and Marketing Cloud. This streamlined their data flow and enabled them to: 📊 Visualize Data: They can now easily see customer behavior, purchase trends, and campaign performance. 📨 Target Marketing: Personalized email campaigns based on customer preferences. This client now has a clear data picture, allowing them to make informed decisions and plan strategic growth initiatives, including adding automation for further efficiency. Is your data stuck in silos? Let's discuss how to unify your systems and gain valuable business insights! #MarketingCloud #SoarwithSalesforce #DataCloud #DataIntegration #Commerce

11,202,587 customers viewed our Dynamic Countdown Timers! And it's a real boost for their Salesforce Marketing Cloud emails engagement... 3 things you should keep in mind when including them in your emails: - Placement: Position timers above the fold for maximum visibility - Clear Messaging: Pair the timer with a compelling, action-oriented headline - Mobile Optimization: Ensure timers display correctly across devices, particularly on mobile 3 reasons to use them: - Creating Urgency: Countdown timers tap into FOMO. Whether it’s a flash sale, a limited-time offer, or an upcoming event, displaying a ticking clock instills a sense of urgency that encourages immediate action. - Personalization at scale: They update in real-time based on when a customer opens the email. - Last minute conversions: With the CTA placed near the timer we've seen a significant uptick in last-minute conversions. Want to give it a shot? You can install your 14-days free trial here: https://lnkd.in/ec5DYvMX Share and support if you like! #sfmc #salesforcemarketingcloud #marketingchampions #countdowns

Personalized marketing is the key to deepening the bond with customers and ensuring their loyalty. This approach focuses on getting to know customers by offering tailored messages and offers. However, this process is a complex journey that must be carefully managed. Learn more about the power of personalization and the highlights from our latest blog. https://lnkd.in/dhmSrMbh #KofanaDigital #Salesforce #DigitalMarketing #DataCloud #SegmentIntelligence #MarketingCloud #Cookies #Data

You wouldn't believe how many companies I've spoken to in the last year that have said they simply send emails without utilizing any historical engagement metrics from previous sends. 🤯 📨 This is a massive missed opportunity, as Email, SMS, and Push engagement data are extremely crucial to drive future engagement and ultimately create a meaningful impact using these channels. Leveraging Salesforce Data Cloud can transform how businesses utilize this valuable engagement data to not only enhance future campaigns but also to maintain a strong IP reputation, which is critical for successful email delivery. With Data Cloud, organizations can tap into historical engagement metrics—like open rates, click-through rates, and unsubscribes—allowing them to tailor content, optimize send times, and avoid fatigue by sending to only the most engaged audiences. Neglecting these metrics risks damaging your IP reputation, as repeatedly sending emails to disengaged recipients can trigger spam filters and hinder deliverability. Data Cloud enables brands to make data-driven decisions, identifying inactive users for suppression to protect deliverability while ensuring that highly engaged users receive personalized, timely messages. #datacloud #email #deliverabilty #ipreputation

Salesforce Marketing & Data Cloud Problems! Unification, Segmentation, Nurturing & Activation Context: - You manage an SFMC (Salesforce Marketing Cloud) Engagement instance with only one Business Unit. - You are using Salesforce Data Cloud for Unification mainly - You also use DESelect Segment and SalesWings in SFMC - You are a Cosmetics company with 4 brands, you collect consent for all brands - You detected that the highest spending segment of Brand A fits the ICP of Brand B where the average cart is 30% higher... Question: You want to use this information to move Brand A customers to Brand B (through email, whatsapp and ads), find look-alikes in your other brands to nurture them but also control communication saturation. How would you achieve this? Post your answer below 👇 and vote for answers you approve: 👍 you agree 💡 best answer 😄 this won't work #sfmc #salesforcemarketingcloud #marketingchampions #salesforcedatacloud

It's always exciting to meet a fellow CRM marketing colleague who also has a profound depth of knowledge and experience in the customer lifecycle industry. Yesterday, I had a catch up with Angel Khong who has specialised in CRM marketing for more than 8 years, with experience with notable enterprises like David Jones and Kathmandu. I value these connections, and the fresh perspectives they bring. It's so interesting to me to hear about the challenges others face, the CRM frameworks they're experimenting with, and to bounce ideas off each other. Staying on top of the game! We first met at a Validity Inc. webinar, where we were both guests alongside hosts Guy Hanson and William Zhang. Our conversation was around the biggest mistake Click Frenzy email senders make, the email deliverability challenges of Black Friday. As well as the impact of Apple MPP with personalisation based on image and time of open like the use of countdown timers There are many unseen gems in our professional community, many of whom are not too visible on LinkedIn. Happy Friday! And, today being the 1st of March, happy times creating the February report. May your channels and customers insights be deep and your conclusions actionable. 🤌 #CRM #Marketing #DigitalTransformation #Leadership #Innovation

I'm just back from a great morning of planning with our Marketing partner, Golley Slater - getting ready for 2025! It's scary to look at the calendar before the meeting and realise that we only have two clear weeks left before the Christmas holidays begin. I'd imagine we are in the same boat as many of our customers (future customers too) preparing Sales and Marketing campaigns for 2025 - if so, you'll have discussed the exact 'needs': ▪️Who is the ideal target market ▪️Best channels to use to get in front of them in a cost-effective way ▪️Pain points that your product can help solve ▪️Length of sales cycle ▪️How can we use current customer success stories to help others We had the answer to the first question because we had the luxury of using our own UK B2B dataset to answer that question. I also got to use some of the feedback we received on the stand at the B2B Marketing Expo UK last week - yes, we use real people to verify and update the data in our database. Yes, we have a great Compliance team who love making our customers' lives much easier by filling out 80-page security and GDPR questionnaires. Feeling excited for 2025 already (but also ready for the Christmas break 😄) #marketlocation #b2bdata #leadgeneration #customeracquisition #b2bmarketing #prospecting #marketing #b2b #data #emailmarketing #datadriven #datadrivenmarketing #marketingautomation #dataanalysis #ukcallcentre #gdpr #datacompliance 

💪 This Cyber Weekend, #SmallBusinesses powered their success with advanced #financial and #fintech tools. According to a new survey from Intuit Mailchimp, AI-powered features like smart segmentation and personalized campaigns helped small businesses turn emails into meaningful customer connections. 📈 Email campaigns drove 20% more revenue year-over-year for e-commerce businesses. 🤖 345% increase in #AI-powered automation adoption, helping businesses work smarter, not harder. 🛍️ 64% of purchases came from new customers, creating lasting growth opportunities. Read more in this recent report from Intuit Mailchimp ⬇️ https://lnkd.in/epiaHPBR #PoweredByFintech #SmallBusiness #PoweredbyAI Intuit

📢 Important Update for Salesforce Marketing Cloud Users Starting January 15, 2025, the retention period for Engagement Data in Salesforce Marketing Cloud Engagement will change to 180 days. Knowing what's coming helps us prepare, not fear the unknown. I’ve compiled the key details into an article to help navigate this change. Let’s stay informed and tackle this together! 💪 Impacted Reports The term “engagement data” is broad, but these reports will be directly affected: ■ Engagement data from Email Studio Tracking ■ Standard Reports in Analytics Builder, including: 　- Journey Builder Email Send Summary 　- Journey Builder Email Send Summary by Day 　- Unengaged Subscribers for a List 　- Single Email Performance by Device 　- Region Performance for Triggered Sends Over Time 　- Subscriber Most Recent Activity 　- Subscriber Engagement 📝 Note: Data Views are NOT impacted by this change. My Marketing Cloud Engagement contract is dated before April 10, 2024. How much data can I access? Beginning on January 15, 2025, the most recent 180 days of subscriber engagement data will be accessible in your reports, but Salesforce will retain the data indefinitely. After your next contract renewal, your data retention period changes to 180 days. This means that if your organization signed a “New Contract” or “Renewed its agreement” on or after April 10, 2024, you will lose access to data older than 180 days starting January 15, 2025. ⚠️ Please note that the contract date includes not only the initial contract date but also the contract renewal date. Stay ahead of the change—check out the article for more details and tips to prepare. Together, we’ve got this! 🚀 📚 Read More: https://lnkd.in/gv2MSyW8 (Blog) 🔗 Connect with me on LinkedIn for more insights! https://lnkd.in/gkeKyShH #Salesforce #MarketingCloud #TrailblazerCommunity #AlwaysBeLearning #MomentMarketer #MarketingChampion #MarketingChampions

Go from stacking paperwork to stacking leads in seconds! ⏳ I'm excited to be showcasing LA Click GmbH's lead collection solution, LeadLens, at the Google Cloud Summit today! ✨ Join us at this premier event and uncover Google's latest innovations in cloud technology. Imagine effortlessly scanning business cards and instantly capturing contact details, all while ensuring compliance with GDPR standards. No more tedious data entry – LeadLens by LA Click seamlessly optimizes your lead collection process, allowing you to focus on what truly matters: building relationships and closing deals. 🔗 Why should you care? 🚀 Eliminate admin tasks and boost productivity. 💯 Ensure no leads are lost in the paper stacks. 🛡️ Enjoy a scalable, secure, and robust IT solution. 📱 Accelerated Mobile Page (AMP) requires no download. Whether you're looking to streamline your sales processes or explore new business partnerships, let's connect at the Summit! Feel free to reach out if you'd like a demo or more information. Let’s make data work for you. 📈🤝 #GoogleCloudSummit #SalesTech #LeadGeneration #CRM #GDPR #BusinessDevelopment #TechInnovation