Vibetrace’s Post

If I could only create 5 segments and nothing else, these are the ones I would choose: 1. New Sign-ups Non-Buyers These users will be receiving the Welcome flow, but that's also a great segment to communicate with through educational content, products, as long as the campaigns content don't overlap the welcome flow content. The objective is obviously to trigger the first order. 2. Last X days First-Time Buyers This segment of first time buyers that did not yet repeat is key to increase second order rate. The window will depend on the product, but the objective is to trigger a second order. 3. Two times buyers with an order in last X days This segment of people who did repeat recently is very important to nurture, as these are people who have been satisfied with the first product and did repeat. You would need to understand what they bought (same product, complementary) and if you have a subscription plan, get them on it. 4. One-time buyers but haven't purchased since X days. These are users who did buy but haven't repeated. They aren't necessarily unhappy with your product, but might need an extra push to come back (not only via discount but you can reintroduce the benefits, a bundle). 5. Repeating buyers but haven't purchased since X days. This is a more tricky but more important segment, as they did repeat, but got lost along the way. Important to understand their purchase journey and get them back through exclusive offer, product. There are obviously many more segments, but these would be the 5 I would focus on if I could only have 5, to increase first conversion and more importantly repetition. Which 5 segments would you pick? ___ You have a beauty of fashion brand doing at least 50,000€ a month? We make your brand become part of your clients' routine. Let's have a chat and see how we can convert your visitors into first-time buyers, and your clients into loyal customers.

Nobody wants to be sold to, but everyone is shopping for something. This "rule" has guided nearly everything I've written over the last several years. Too often, brands make the mistake of pushing for the sale. Of course, they want to make money. But here's the problem. Your audience doesn't care about how much money you make. They care about whether or not you solve their problems. This means that what brands should care about most is what their *audience* cares about most: providing value and solving a problem. If you do, it's a win-win-win: You form new relationships with your target market, they get what they need, AND you're likelier to make the "sale" — whether that's a purchase, sign-up, or some other conversion. Stop selling. Start helping. 🤩

How to sell anything

We often get dazzled by acquisition, but the real charm? Retention. When a customer sticks around, it means they trust you, value what you offer, and feel connected to your brand. Retention isn’t just a number on a report; it’s what drives loyalty, deeper relationships, and long-term growth. Here’s why focusing on retention pays off ↓ ↳ It’s Cost-Effective Retaining customers costs far less than acquiring new ones. With a strong retention strategy, you’re not spending on endless ad campaigns but instead investing in the customers you already have. ↳ They Buy More Over Time Loyal customers come back for more and are likely to spend more with each purchase. It’s the natural result of building trust and meeting their needs consistently. ↳ They Become Your Best Advocates Happy customers talk! When people love your brand, they share it with their friends, family, and followers. Word-of-mouth remains one of the most powerful tools in business. ↳ You Can Build a Community Retention allows you to create a brand community where customers feel valued and connected. This creates a unique bond that’s hard for competitors to break. So, don’t just chase the next new thing. Invest in the people who already believe in you. #ecommercegrowth #customercycle #retention #subscription #storedevelopment #customerretention #dtc #value #shopifyplus #shopify droplogicx | 🎯E-commerce Development Agency

I see companies running to do for just themselves, kind of but not really, what I'm trying to do with my biz partner, with Club Fandumb The thing is, they're lacking the 2 key ingredients in making it a success. They have no interest in their community or anyone else's. They also have zero intentions of Uniting us together. It's all "for-self". Which is great for them. Do you, Boo. They want to be set apart. Only they've just missed the entire point. So essentially they're just launching yet another website and throwing things against the wall to see what sticks under the guise of dtc sales. Which is even funnier to me cuz that was their main focus. DTC Sales. Who don't want sales in general, amiright? It don't need to be solely addressed. If you connect with your Community (unfortunately it's likely too late for them) those sales will not only come, you will thrive. When we all unite and band together we help each other get sales. We help our communities discover new things. It don't take away from what they're already doing. It's an addition to. And we don't need to insult our customers by labeling them with a $ sign. Me buying MOTU or Turtles of MOTU will not ever stop me from buying Rainbow Brite or Strawberry Shortcake.... Hey Hasbro, I'm still waiting for my My Pet Monster! ...It also won't stop other toy lovers and collectors from buying and collecting multiple brands. Get out of this Archaic Boomer Mindset and get into your brand demographic's minds.The world is changing and what you've been doing is no longer working. So let's all work together and help each other while helping ourselves. I bet you would find more and new customers and community members by being United, than you would drawing a line and telling someone else to stay in their own space. That's for the Lame-Os. Consider joining us, whether you're a business or toy/gaming/comic book lover or Both! Follow the Page and make one of the best decisions you ever will, for your business and yourself, promise. This Industry has been cut throat and divided long enough. I'm new here but I'm tired of seeing and experiencing it. It's time for a positive change. Those who don't want that and want to remain toxic, you will do so by yourself. Everyone who is community minded or wants to try more to be is absolutely welcome to join me! Make it a great one! Hope to see more of you on the flip side

Do you know how to tell the difference between a good lead that you should be chasing after and a lead that is never likely to convert?  With time in the day already short, choosing the right leads to follow up on is crucial. It will increase your conversion rate, drive your sales and ultimately increase your $$$. Work harder, Not smarter, as they say. One of our marketers has shared the key traits he recommends looking for in potential customers to maximise your efforts. Including: Demographic Information: Target the right audience. Engagement: Focus on those who interact with your business. Pain Points & Budget: Address needs and financial capabilities. Authority & Timeframe: Identify decision-makers and their purchase timelines. Boost your lead conversion rates by applying these insights. https://lnkd.in/gTuHDF2A

If you’re only focusing on getting new customers, you’re missing the real game —letting easy money slip away with poor retention. E-commerce brands pulling in $$$ a month, this one’s for you: → You’re pumping money into ads to attract new customers. → You’re watching your CPA climb every month. → But how many of those customers are coming back? Here’s the tough truth: Acquisition will get you revenue spikes but: → Retention drives consistent → Predictable growth Why keep paying to bring in new faces when you could turn your existing customers into repeat buyers who spend more with each purchase? Here’s what you’re missing out on: → Selling to an existing customer is 60-70% more likely than converting a new one. → It’s 5x cheaper to keep a customer than to find a new one. → And with a solid email & SMS strategy, you can add 6-figures in backend revenue without increasing your ad spend. Imagine this: → Automated email flows recovering abandoned carts while you sleep. → Win-back campaigns that bring old customers back instead of spending more on new ones. → And best of all, steady revenue without constantly chasing the next sale. If you’re not investing in retention, you’re leaving money on the table and your growth on pause. We’ve helped, a DTC Fashion Brand got €124,000 in Less than 45 Days. If you want to get the same results, DM “Strategy” and I will share a free strategy call to explain this further.

Shoppers love a promotion. Here are eight different ones you can use to attract visitors and boost sales.

E-com owner’s nightmare: Spending more on ads, but the sales never happen! The real problem isn’t the ads, that’s something even big: Every month feels like a fight, doesn’t it? → Sales spike one month, and the next, you’re barely scraping by. → Your ad spend keeps climbing, but the results? Fluctuating at best. But the real issue? No loyal customer base. On top of that, →Zero predictability in your returning customers. →You're stuck chasing new buyers instead of building a loyal customer base. →This isn’t just a problem—it’s crippling your growth. Here’s why: Relying on one-off sales and discounts isn't sustainable. You need to build relationships that bring customers back, month after month. → Imagine predictable sales every month—no matter the season. → Imagine a system that turns first-time buyers into repeat customers. What would that do for your brand’s growth? You don’t need more discounts or flash sales—you need a strategy that keeps customers coming back without constantly relying on ads. And that’s exactly what I can help you with. We will be setting you with laser-focused, data-driven retention systems to generate predictable, repeatable revenue that will help you scale without the chaos With the same approach, a DTC Fashion Brand got €124,000 in Less than 45 Days. If you want to get the same results, DM “Strategy” and I will share a free strategy call to explain this further.