Victor Brierley’s Post

In an era where disingenuous Politicians gain Brownie Points', by telling stories of relatives, 'lost in the war' and a few dozen old people, vote on our future, in the 2nd-most important Party in the UK, it's easy to get depressed and wonder: How did it ever end up like this? Luckily, Scotch Whisky is now a 'constant'. Scotch Whisky can ONLY be made in Scotland. It's now 25% of ALL of the UK's Food and Drink. It's going up in value, every year. Tourists, (including Scotch Whisky Tourists), are flooding to Scotland. It's best to avoid the smokescreens of past British Empire discretion (or indiscretion) and focus on the future. Focus on things we CAN change. Things with easy grasp, now. Like: When are we having a Scotch Whisky Tourism Strategy and Budget? #ScotchWhiskyTruths

𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐩𝐢𝐫𝐢𝐭 𝐨𝐟 𝐈𝐫𝐞𝐥𝐚𝐧𝐝: 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 #𝐈𝐫𝐢𝐬𝐡 #𝐖𝐡𝐢𝐬𝐤𝐞𝐲 #𝐌𝐚𝐫𝐤𝐞𝐭 𝙍𝙚𝙦𝙪𝙚𝙨𝙩 𝙖 𝙨𝙖𝙢𝙥𝙡𝙚 𝙘𝙤𝙥𝙮 𝙤𝙛 𝙩𝙝𝙚 𝙧𝙚𝙥𝙤𝙧𝙩 𝙩𝙤 𝙨𝙚𝙚 𝙬𝙝𝙖𝙩'𝙨 𝙞𝙣𝙨𝙞𝙙𝙚: https://lnkd.in/dV6HXQQb The Irish Whiskey Market is experiencing a remarkable renaissance, becoming a global sensation in the world of spirits. Here’s why this timeless elixir is capturing hearts and palates worldwide: 🔹 Robust Growth: Irish whiskey is projected to reach new heights, driven by increasing demand in both traditional and emerging markets. Its global market value is anticipated to soar, with a CAGR of over 10% in the coming years. 🔹 Craftsmanship & Innovation: Distillers are blending traditional methods with innovative techniques to create unique flavors that appeal to a diverse audience. This fusion of heritage and modernity is key to its rising popularity. 🔹 Expanding Exports: With the U.S., Europe, and Asia leading the charge, exports of Irish whiskey are booming. The unique taste and rich heritage make it a favorite among international consumers. 🔹 Tourism & Heritage: Ireland’s whiskey distilleries are not just production centers; they are cultural landmarks. Tourists are flocking to experience the authentic Irish spirit, contributing to local economies and global brand recognition. As the Irish whiskey market continues its upward trajectory, it stands as a testament to Ireland’s rich cultural heritage and innovative spirit. Whether you’re a connoisseur or a casual enthusiast, there’s never been a better time to explore the world of Irish whiskey. #IrishWhiskey #MarketTrends #SpiritsIndustry #Innovation #Sustainability #GlobalGrowth #HeritageAndInnovation #CheersToSuccess

A whisky region in Scotland is defined as an area with at least three whisky distilleries. Campbeltown on the Mull of Kintyre (also known because of a certain song) has three distilleries and is therefore one of the five whisky regions. The other four being Lowlands, Highlands, Speyside (as valley in the Highlands) and the Isle of Islay (which

A whisky region in Scotland is defined as an area with at least three whisky distilleries. Campbeltown on the Mull of Kintyre (also known because of a certain song) has three distilleries and is therefore one of the five whisky regions. The other four being Lowlands, Highlands, Speyside (as valley in the Highlands) and the Isle of Islay (which

A whisky region in Scotland is defined as an area with at least three whisky distilleries. Campbeltown on the Mull of Kintyre (also known because of a certain song) has three distilleries and is therefore one of the five whisky regions. The other four being Lowlands, Highlands, Speyside (as valley in the Highlands) and the Isle of Islay (which

One of the first things we have done is review our house spirits according to the volume generated during the year. Nowadays, BMs have tried to sign vain agreements with the big boys, trying to be shortlisted in some of the new, random 3,000 lists created to monopolise the market, neglecting quality/local businesses and common sense. Combine house pouring vodka/gins & rum; we throw more than 1700 bottles into the bins yearly, resulting in more than 600 kg of total waste. We partnered with Hayman Distillers | B Corp™ and Maison Ferrand as house spirits, saving time, fatigue, and environmental impact. Slowly, we are expanding to our house, pouring liqueurs like FAIR. In hospitality, we might need less competitions and more education.

A whisky region in Scotland is defined as an area with at least three whisky distilleries. Campbeltown on the Mull of Kintyre (also known because of a certain song) has three distilleries and is therefore one of the five whisky regions. The other four being Lowlands, Highlands, Speyside (as valley in the Highlands) and the Isle of Islay (which

Wine Australia supporting AWRI - What a Load of Bulldust Part 2 Martin Cole talks about co-funding to conduct research and wants #AWRI to ‘sing for its supper’ via a competitive tender process for research. In other words, collaborate with commercial entities to conduct important research that will place Australian Wine at the forefront of innovation. Does it sound idiotic? A commercial entity gets first access to innovative research and then uses that information for their own competitive advantage.  The Australian wine producer (the Levy payer) and the Australian wine industry becomes a follower not a leader in science and innovation. Is that a waste of our levies? Sure is. Is this something akin to the scandal engulfing Price Waterhouse Cooper? Could be. Should the chair and CEO stand down? Probably. Should Julie Collins step in and fix this? Absolutely. The Australian wine industry success is underpinned by the work conducted at AWRI. Wine Australia’s campaign (via the chair and CEO) to undermine AWRI is damaging our industry. Julie Collins welcome to the Australian wine industry led by an organisation that lacks industry representation on its board and whose chair and CEO are more interested in their own agendas rather than the industry that pays their salary. 

Islay, known as the "Queen of the Hebrides", is a small island located off the west coast of Scotland. Islay is the southern most island of the Inner Hebrides of Scotland, covering an area of approximately 240 square miles. Its rugged coastline, rolling hills, and vast peat bogs provide the perfect environment for producing exceptional whiskies. Islay whiskies are renowned for their distinctive character, which typically features a prominent peat smoke profile, combined with varying degrees of maritime influence.whiskies are often described as robust, complex, and full-bodied, with varying levels of peatiness, fruitiness, and salinity. what is Bowmore Lovers transformed. Bowmore Distillery is One of the oldest distilleries on islay Bowmore 23 years lovers transformed is the Release of Frank quitely collection series that recreates the myths of islay This single malt began its first 20 years in an American Oak Hogshead And then was finished for the last three years in a refill Pedro Ximenez & Oloroso Sherry seasoned European Oak casks. whisky character inspired by the legendary story of the daughter of a Pictish King from the East, who fell in love with a captured Celtic warrior from the West. In their quest to be united, the star crossed couple set sail from the Scottish mainland to the warrior’s home on the island of Islay. A thunderous storm sank their boat, and the young lovers cleaving fast to one another were claimed by the sea. the following day, the wreckage of the boat was discovered on the rocky shores of Islay. But no trace was ever found of the lovers. 8000 Bottles were only released on the nose, it begins with the unmistakable freshness of Atlantic Ocean sea salt On the palate, the liquid dances with sweet, peaty notes and finish with tapestry of richness and earthiness, leaving a lingering, honeyed sweetness. if you are islay malt lover a whisky to Try only available in Travel retail and 8000 bottles only released Slainte Mhath. #Productknowledge #singlemaltwhisky #Peatlovers #Spirits #Whiskylover #Whiskycollector #Travelretail #Islaysinglemalt #Whiskyenthusiast #Producttraining #spiritsindustry