Victor Omolade’s Post

🌟 Extra extra! 🌟 I’m thrilled to share that I’m launching a new PR consulting service aimed at helping public relations firms, independent PR professionals, and businesses with in-house marketing and PR teams refine their media pitches and create better synergy with journalists. As a journalist, I’ve read countless pitch emails — many of which were trashed, despite having great potential for stories. With my insider perspective, I know what captures attention...and what falls flat. My goal is to provide you with candid feedback and insights that lead to pitches that not only resonate but also transform into compelling coverage. I believe in maintaining ethical standards in my work. To ensure transparency and trust, I will not accept pitches from the PR firms I collaborate with in this manner. If you're looking to hone your pitching strategy, schedule a discovery call with me at hi@writingsofrachel.com. Let’s help you get coverage on stories that are worth the hedline! #PRConsulting #MediaRelations #PublicRelations #Journalism

We all pitch ideas, but PR pros do it as part of their job -- sending emails to journalists and praying some of them are kind enough to give the PR pro some media coverage. Maybe the PR pros aren't praying hard enough, because less than 4% of their pitches on average even receive a response, let alone a positive response. Or maybe...the way they pitch leaves something to be desired. In my article attached below, I explore 5 major pitching mistakes PR pros make and how they can be avoided. If you have any thoughts or opinions, do share them in the comments! #CS2101 #PRWriting #Pitching

“It’s not who you know. It’s the value you bring them.” In public relations, and specifically in media strategy, this is gospel. Often, when vetting a PR agency, clients will gauge the firm’s merits by their response to the question "which reporters do you know"? The answer to that question is, in general terms, “it doesn’t matter.” What does matter is if your story pitch brings value, both to the reporter, AND to their audience, and that reporter trusts you, because you consistently bring them that aforementioned value. The reality is, if my story idea doesn’t align to the reporter’s beat, and doesn’t show them that I understand what their readers or viewers need, and doesn’t help them differentiate their media platform, then it won’t matter if my very own mother is the reporter. The story isn’t getting picked up. A PR professional and their firm should be evaluated based on their ability to continually deliver great stories that bring value, because they are informed by credible evidence and supported by expert testimony. Do that often enough, and then you might be able to say that you “know” a certain reporter will take your calls or read your emails. But only as long as you keep delivering value. #PublicRelations #MediaRelations 

📊🔍 PR pros, here's a friendly reminder to always use data to understand your audience before sending out pitches. Research the journalists you're reaching out to - know their beat, interests, and recent work. Tailoring your pitch can make all the difference! #PRtips #AudienceResearch #EffectivePitching 📝🎯 https://bit.ly/3zi0aNA #CommPRO #PR

📊🔍 PR pros, here's a friendly reminder to always use data to understand your audience before sending out pitches. Research the journalists you're reaching out to - know their beat, interests, and recent work. Tailoring your pitch can make all the difference! #PRtips #AudienceResearch #EffectivePitching 📝🎯 https://bit.ly/3zi0aNA #CommPRO #PR

📊🔍 PR pros, here's a friendly reminder to always use data to understand your audience before sending out pitches. Research the journalists you're reaching out to - know their beat, interests, and recent work. Tailoring your pitch can make all the difference! #PRtips #AudienceResearch #EffectivePitching 📝🎯 https://bit.ly/3zi0aNA #CommPRO #PR

Curious why PR is a key piece of the branding puzzle—because if you aren’t saying anything about your brand, then who is? Read more to get professional insight from our Public Relations Director Julie Ratcliff. Journalists are always on the lookout for a good story. But how do you make your story newsworthy? Expert PR pros who’ve done their homework can turn a client’s story into news that people trust. Consistent media mentions build reliability and recognition, but it isn't easy—it takes skilled handiwork, know-how, and expert timing to make your story a standout in a reporter’s flooded inbox. Pro tip: Follow and engage with journalists on LinkedIn and X. They’re under pressure for clicks and engagement, so when we shout out their work, it builds relationships and opens doors for the future. #HCK2 #PRPros #PublicRelations #PRTips

🔔 Ever Wonder Why Some Press Releases Get Immediate Coverage While Others Get Lost in the Shuffle? 🔔 In the fast-paced world of public relations, having a strong media contact section in your press releases is not just a detail—it's crucial for maximizing coverage and credibility. Here’s why: ✨ Boosts Your Media Coverage Journalists are on tight deadlines. A press release with clear, accessible contact details gives them a direct line to your PR team, speeding up the coverage process. Missed contact info = missed opportunities! ✨ Establishes Professionalism Including media contacts shows that your PR agency is organized, media-friendly, and ready for collaboration. It's an essential element that builds trust with journalists and positions your brand as a reliable source. ✨ Maintains Control of the Narrative Want to ensure your message is heard loud and clear? Providing easy access to a media contact ensures that journalists get the right information from the right person, avoiding misquotes or inaccuracies. ✨ Strengthens Media Relationships As PR professionals, we understand that fostering relationships with the press is key to long-term success. Having a designated media contact shows you’re open to collaboration and creates ongoing opportunities for future partnerships. Don’t overlook this small but critical aspect of your press releases! Make sure every release coming out of your agency includes a clearly identified PR contact to keep the media coming back to you. 👉 How are you handling media contacts in your PR efforts? Let’s connect and discuss how we can elevate your media relations strategy! #PRAgency #PressRelease #MediaRelations #PRStrategy #BrandAwareness #Journalism #PRPros

Harsh - but sometimes fair - opinions about press releases 😬🗞️ Press releases can be one of the most effective communication tools. They’re a quick way to disseminate information widely to a targeted audience, and a well-written press release can demonstrate professionalism and credibility for your business school. However, if not written or distributed correctly, they can come with various pitfalls. This means that many PR professionals can hold rather harsh – but in some cases fair – opinions about press releases. So, what are these harsh opinions? 💭 Many in the communications sector argue that press releases can be dry, overly corporate, and full of jargon, making them less engaging. To avoid this, it's essential to tell a compelling story that stands out. Even the most "boring" topics can be made interesting by highlighting their human impact or broader implications, as PR professionals are storytellers who bring the narrative to life. Our PR Consultant Olivia Nieberg demonstrates that even though there are some harsh opinions about press releases – they can be counteracted with effective PR and communication skills. 💬 Want to find out more? Visit the link below to read the full blog!👇 https://lnkd.in/g2vMdWJS #BlueSkyEducation #BusinessEducation #PressRelease #PR #Journalism