Vikas Chawla’s Post

While millions will tune in to watch the games, younger viewers are flocking to social platforms like TikTok for their Olympic fix. This shift means brands and organizers are doubling down on their social media presence. Rahul Titus from Ogilvy says it best: "It's no longer enough to make a beautiful TV ad." Brands need a connected ecosystem, activating athletes on social media before, during, and after the event. How are you tuning into the Olympics? #Olympics #Advertising #BrandStrategy

Video is King! In today's digital landscape, video has emerged as an indispensable medium for capturing attention, engaging audiences, and driving success across various industries. The sports industry is no exception. With the rise of streaming platforms, social media, and mobile devices, video has become the preferred format for consuming sports content. By embracing video as a central pillar of your sports media strategy, you can unlock unprecedented opportunities for growth, engagement, and revenue generation. Benefits of Video for Sports Media: Increased Engagement: Video content captures attention more effectively than any other format, fostering deeper connections with your audience. Boosted Brand Awareness: Videos are highly shareable on social media, enabling you to reach a wider audience and build brand recognition. Enhanced Storytelling: Video allows you to tell compelling stories, showcase athletes and teams, and provide unique insights that resonate with fans. Improved ROI: Video campaigns have consistently demonstrated higher returns on investment (ROI) compared to traditional advertising methods. Case Studies and Success Stories: The NBA's League Pass has become a global sensation, generating billions in revenue by providing live streaming and exclusive content. Social media platforms like TikTok and Instagram have become key channels for sports organizations to engage with fans through short-form video. The NFL's "Mic'd Up" series offers an immersive experience for viewers, providing behind-the-scenes access and candid player conversations. Catch Every Moment with @Cricket Ottawa #CricketOttawa #SportsVideoContent #VisualStorytelling

I wanted to share this great post SportsPro shared on their LinkedIn page when it comes to the changing and evolving sports media industry. I also wanted to share this post and diagram of the 5 Key Sports Media Trends and how it is relevant to Cya Live and Cya Live's Interactive Live Sports Events Platform. As a premier fan engagement, social commerce and social media all-in-one platform solution where stakeholders in the sports media industry can collaborate, engage, transact, stream and monetize, Cya Live checks all the boxes on this diagram when it comes to: 1. The Rise of Social 2. In-House Production 3. Getting Personal 4. Athlete-Centric Content 5. Sponsorship & Media Rights To find out more about how Cya Live's Interactive Live Sports Events Platform checks all the boxes when it comes to the 5 Key Sports Media Trends visit: https://lnkd.in/gVaudRgv The sports media industry is changing, but what are the driving forces behind the evolution? Check out our summary in this handy infographic: Want some more details on the what and so what of each? You can discover more about the impact of each trend on our dedicated sports media evolution page 👉https://lnkd.in/gk9hAvR5 #sports #sportsmedia #media #fanengagement #socialcommerce #socialmedia #broadcast #collaborate #engage #transact #stream #monetize #interactive #engaging #immersive #immersiveexperience #digital #virtual #livesports #content #athletes #influencers #creators #creatoreconomy #trends #sportsindustry #facetoface #interaction #realtime #videochat #textchat #watchtogether #genz #genzmarketing #sportsmarketing #sportstech #stakeholders #streamingservices #evolution #ecosystem

"Sport has handed over its interface with fans to social media. But at what cost?" ⛔ For years, social media has been the default space where fans connect with their favourite teams, players, and moments. It’s where reactions are shared, highlights go viral, and conversations happen. But in this setup, who really owns the fan relationship? When sport hands over its fan interface to third-party platforms like X, Instagram, or TikTok, something important is lost: control, value, and the ability to deeply engage audiences. Control: Sports organisations or Broadcasters don’t control the platform, the algorithms, or the data. Fans see what the platforms decide they should see. Value: Sponsors and partners are limited to fleeting visibility, diluted in crowded feeds with cat videos and memes. Engagement: Social media interactions are shallow and reactive. They don’t capitalise on the live moments that make sport truly magical. Data: All the fan data, behaviours and insights are locked away in social and exploited by algorithms that benefit the platforms and keep the fans engaged on there - not the broadcast Revenue: The bottomline of real advertising revenue being spent on social media that is bypassing the broadcaster entirely along with the advertiser access. Access: By ceding the interface, Sport has also ceded access to hundreds of millions of fans behind social media gates with broadcasters kowtowing with more content to feel part of the conversation.  At Sport BUFF, we believe it’s time to reclaim that connection. We make fan engagement an integral part of the live sports experience—where it matters most. Fans are no longer passive viewers or aimless scrollers. They predict, vote, quiz, and react in real-time—on platforms that teams, broadcasters, and rights holders control. The result? A deeper, more meaningful relationship between fans, sports, and sponsors. A place where engagement drives value and live moments drive loyalty. It’s time for sports to take back their audience. Because no one should own your fans but you. Sky, DAZN, FOX Sports, Warner Bros. Discovery Sports, Prime Video & Amazon MGM Studios #sporttech #interaction #engagement

As we gear up for the 2024 #Olympics, let’s address the real competition: brands trying to stay relevant without #creators. 😏 Imagine running a relay race and deciding to leave your fastest runner out. That’s what brands are doing when they ignore creators. Did you know? 👀 TikTok users are just as likely to catch Summer Games content on #TikTok as they are to watch it live on TV. Content creators can seamlessly blend your products with the Olympic buzz through authentic #storytelling. So, if you're not leveraging creators for the Games, you're basically leaving your brand on the bench. And nobody wins from the bench. 👉 Read more about why brands need creators for the 2024 Olympics here: https://lnkd.in/gT9AVGke #Olympics2024 #contentcreators #influencermarketing

Athletes as Influencers. In the new era of sports, athletes have never been more celebrated—or more empowered. The Paris 2024 Olympics is a prime example, shattering records for streaming and social media engagement, making it the most digitally engaged Games in history. According to a recent article, NBC’s streaming numbers surpassed Tokyo and Beijing combined, with billions of minutes watched and explosive growth across platforms like TikTok. The hashtag #Olympics skyrocketed, drawing millions of posts and interactions and highlighting a cultural shift: sports are no longer confined to primetime TV—they’re part of a 24/7 global digital experience. This new dynamic is especially relevant in the NIL (Name, Image, Likeness) era. For athletes, this represents an unprecedented opportunity to leverage their influence, build their brands, and connect directly with fans like never before. As we’ve seen with the Paris Games, social media isn’t just amplifying the event—it’s amplifying the athletes, turning moments into movements and creating viral sensations overnight. At The Players NIL, we believe that this is only the beginning. Athletes now have a unique chance to own their narratives, partner with brands authentically, and unlock revenue streams that were previously unimaginable. Our mission is to help these athletes harness the power of digital media and turn their passion into a lasting impact. The rise of social media and streaming has fundamentally changed how we consume sports, making events like the Olympics a global digital spectacle. Athletes today have an unparalleled opportunity to capitalize on this shift, especially in the context of NIL, where their influence can directly translate to partnerships and earnings. By embracing these new tools, athletes can go beyond the field and build brands that last, creating new opportunities for themselves and their communities. The sports world is evolving quickly, and the athletes who adapt and embrace this digital transformation will be the ones who thrive. It’s an exciting time to be a part of this movement! https://lnkd.in/e5PGrrBD Kayla Cobb, TheWrap #SportsBusiness #NIL #AthleteBranding #Olympics #DigitalTransformation

As sports enthusiasts, we've witnessed an incredible transformation in how we engage with our favorite teams and athletes. Gone are the days where our only connection was through stadium cheers and television broadcasts. Today, sports branding has seamlessly transitioned into the digital realm, captivating audiences worldwide through innovative strategies and immersive experiences. From interactive social media campaigns to personalized fan experiences, the digital age has opened up endless possibilities for sports brands to connect with their audience on a deeper level. Whether it's leveraging AR/VR technology to bring the game to life or creating engaging content that sparks conversations across online communities, the evolution of sports branding has truly redefined the fan experience. As professionals in this dynamic landscape, let's continue to embrace these digital advancements and push the boundaries of sports branding further than ever before. Together, we can shape the future of sports marketing and leave a lasting impact on fans around the globe. #Sports #DigitalEvolution #FanExperience #Innovation #amarket

Unlocking the Future: Digital Innovation in Sports Marketing 🌟 Digital innovation is transforming sports marketing, opening up exciting new ways for brands to connect with fans. 🌟 From immersive AR experiences to personalized content, technology is revolutionizing how we engage with audiences. Social media keeps us connected in real-time, offering platforms for authentic interactions and community building. Today, fans have unprecedented access to sports content, anytime, anywhere. Whether it's streaming live games or accessing behind-the-scenes footage, digital platforms bring fans closer to the scene than ever before. This global reach presents brands with incredible opportunities to build meaningful connections with fans around the world. By embracing digital innovation, brands can create experiences that resonate on a personal level, driving long-term loyalty and advocacy. Let's explore the endless possibilities together and make waves in the world of sports marketing! 🚀 #DigitalInnovation #SportsMarketing #FanEngagement

THE FUTURE OF DISTRIBUTION IN SPORTS IS....DEMOCRATIZED It’s time to Envision a New Era of Fan Driven Broadcasting At Disruptive Play, we talk a lot about new formats from Creator Sports Network to the Baller League to World 1 to Kings League that are pioneering global distribution through larger creators on platforms like Twitch, YouTube and other social media…. BUT WHAT DOES THIS MEAN FOR THE FUTURE OF DISTRIBUTION ? Our POV: they hint at a broader, more transformative horizon: the potential for truly democratized distribution in sports. This concept, where any individual (not just the largest creators) can gain access to live sports feeds to broadcast it through their social channels in their unique way, portends a seismic shift in the sports industry.   A NEW INDUSTRY OF BROADCASTERS The democratized distribution model opens the door to an entirely new industry of sports broadcasters….Unlike traditional models that rely on a few large networks or platforms to distribute content, this approach allows anyone with a passion for sports and a social media account to become a broadcaster. This democratization can lead to a diverse array of content, from highly analytical breakdowns of games for the serious fan to more entertainment-focused commentary for casual viewers. The personal connection fans feel with these creators adds a new layer of engagement to the sports viewing experience, transforming passive viewership into an interactive community event. This approach not only broadens the appeal of sports content to include those who may not have had an initial interest in sports but also enriches the sports broadcasting landscape with diverse narratives and creative interpretations. By leveraging the vast and varied interests of different content creators, sports can transcend traditional boundaries, reaching new audiences and fostering a more inclusive and vibrant sports community. THE NEXT GENERATION OF SPORTS COMMENTATORS The democratized distribution model could give rise to the next generation of sports commentators. Just as John Madden became a household name through his unique insights and charismatic delivery, the future may see individuals rising from the ranks of social media to become the new voices of sports. DELIVERING AUDIENCE SCALE EFFICIENTLY AND COST EFFECTIVELY The efficiency of reaching large audiences through democratized distribution cannot be overstated. Without the need for hefty investments in broadcasting rights, infrastructure, or traditional marketing, content creators and leagues can achieve significant audience scale. This efficiency makes sports broadcasting more agile, responsive, and capable of rapid growth, tapping into the viral potential of social media to amplify reach and engagement. DISRUPTIVE PLAY – CLICK BELOW AND DIVE IN - What are the Implications for Fans, Rights Holders, Advertisers and Broader Monetization Strategies?

The sports industry is worth 2.65 trillion and the power of people competing is only getting bigger. Sports will make content creators rich and continue to grow the industry in the process. I think it is important to set the stage by quickly saying the immense revenue growth of the industry is thanks to TV/streaming deals. Let’s take a look at the journey from where we started to where we are today.👇 RADIO ➡️ TV ➡️ STREAMING ➡️ SOCIAL MEDIA Everything has moved towards bring the action closer to you and engagement. For many decades TV help sports grow and sports helped TV grow. But today it’s different with GenZ 32% of sports fans (43% of Gen Z) use social media platforms while watching live sports. Now it makes a lot of sense when you realize more influencers and creators are creating sports content. I believe the next broadcasters, reporters, film producers and sports brand ambassadors will emerge from social media. With the creator economy, your resume is becoming less about who you know or what degree you have. …And more about showcasing your skills, talent, work ethics, and passion to contribute to the digital space. #SportsBusiness #SportsMedia #SportsContentCreators