Vinod Varma’s Post

As the Director of Barcelona Bridal Fashion Week, Albasari Caro shares her perspective on the changing role of bridal retailers in today’s digital landscape. Traditionally focused on in-store activities, retailers now find themselves taking on a new role: content creators. From building an online presence to engaging brides on social media, today’s retailers are balancing both worlds. While some have embraced these new demands, others find the shift challenging. Don’t miss this glimpse into the evolving bridal market—where in-store expertise meets digital savvy. #BBFW #RetailTransformation #BridalFashion #AlbasariCaro #DigitalMarketing #ContentCreation #BridalIndustry

I went wedding dress shopping last week; here’s three things it reminded me about business: 1. Sometimes ideas are better in your head than when executed. A creative concept or product expansion doesn’t always come out as you had envisioned it would, and that’s okay. Not every idea is going to be a hit. I can't be the only one who's had a social media idea that's flopped or looked awful when designed. The important thing is to keep creating because eventually, you'll have an idea will be a hit. 2. Trust your gut. You know when something isn’t quite right - whether it be a new supplier, sale or stakeholder. Know when to tune into your intuition and recognise when you're emotionally, or logically, rationalising. 3. There is something for everybody - we all have different needs, likes and wants. There's over 26m people in Australia and over 8b people across the globe. There is an audience for your product and service, the key is creating a unique brand that speaks to them. Understanding your audience and making them feel seen is essential for conversion. Anyone else have lightbulb moments when trying on wedding dresses? 😂 #businessinsight

Do bridal companies need a loyalty program? Apparently David's Bridal seems to think so. It isn’t based on the repeat offender but on the bride influencing her wedding guests to purchase their dresses at the store allowing the bride to earn discounts and other benefits The lower tiers, with associated perks like free photo coasters and discounts on certain wedding services, are designed to ensure all Diamond Loyalty members can access extra benefits. Not sure whether I believe this is a viable strategy long term. The wedding is high pressure enough without the bride having to spend her time influencing friends to purchase dresses there Thoughts? #loyaltyprograms #bridalretail #retail #retailing https://lnkd.in/gVbF7fEi

Large TAM makes it much easier to scale a consumer brand because of how modern ad platforms work. Once you run into a TAM problem, it will really slap you in the face. Your TAM is also much smaller than you probably think. Let's say I run an affordable wedding dress company that sells nothing but bridal dresses: 1. How many people get married each year? ~2m in the US according to gov data. 2. Of those, how many are having a wedding that requires a wedding dress VS super casual elopement? 3. Of those, how many people are comfortable buying online VS a local options where they can also have their product tailored? 4. How many of those brides are buying an affordable wedding dress? 5. How many are on the main channels you spend on? That 2m brides number gets very small very fast. Channels like Meta work far better with large TAM, and others are basically not viable unless you have a product with wide appeal like TV. When we've run brands with huge TAM, you really can just keep turning spend up DoD, it's amazing. When you have a co with the opposite, it doesn't work that cleanly.

👰 From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. 👗 In recent years, specific segments of the wedding retail industry, such as bridal wear, have shown exponential growth that is expected to continue. Valued at $11.85 billion last year, the bridal wear market is expected to reach $18.54 billion by 2030, expanding at a compound annual growth rate of 6.6 per cent in this time frame, Maximize Market Research states. 📈 An epic 2.6 million weddings took place in 2022, as wedding activity has bounced back post-pandemic. One factor is the growing number of Gen Zers walking down the aisle. 🏃♀️ Head to Inside Retail US to learn more about the new wave of consumers walking down the aisle! #insideretail #retailnews #retail #bridal #wedding #apparel #genz #consumer #shopper #trends #editorial #article

Wedding season is just around the corner,( I've got 2 wedding invites myself next month!), and shoppers are already on the hunt for the perfect guest dress! 💒 According to Google searches, May is the peak wedding season for many, and last year's data confirmed this trend. In 2024, ASOS.com is no longer the dominant player in online shopping for wedding guest dresses. Websites such as Nordstrom, Anthropologie SHEIN, and Lulus are now capturing search traffic. This shift in the market provides an opportunity for other apparel brands to enter this space and gain share of voice before the seasonal peak in May. Searches are all non-branded such as 'wedding guest dresses', 'black tie wedding guest dress', 'summer wedding guest dress' and 'wedding guest dresses blue floral' 👗 Apparel brands need to optimize their SEO and pump paid media efforts to capture the rising shopper demand.

**Who is Your Target Market and Why Does It Matter?** As marketers, we often focus on what we're offering, but if we don't understand who our audience is, all that effort can go to waste. Let me share a lesson I learned the hard way. A friend convinced me to open a bridal shop, and I thought, "Why not?" I already had a bridal beauty brand, so this seemed the next logical step. Months later, I found myself in a shop full of wedding gowns that no one wanted, and my bank account was dwindling. My mistake? I stocked the shop according to my tastes as a minimalist, while most brides wanted to shine and stand out like disco balls. That’s when I realised that knowing your target market is everything. They aren’t just numbers. They are people with desires, goals, fears, and objections. When you shift from YOU to THEM. You start attracting your people like a magnet. So, ask yourself: Who are my people? What are their desires and struggles? How can I speak directly to their heart? It’s more about them than YOU. #marketingstrategist #linkedinmarketing #brandmarketing

#Manyavar’s Wedding Season Game: Ethnic Wear with a Swag Twist Shaadi season is here, and you know what that means—dhol, dance, and dapper outfits! When it comes to ethnic wear that screams royalty meets swag, Manyavar has cracked the code. Let’s decode how this iconic brand has become the ultimate go-to for grooms, groomsmen, and wedding guests alike. 1. Celeb Tadka for Shaadi Feels Manyavar knows that nothing says big fat Indian wedding like Bollywood vibes. With Virat Kohli, Kartik Aaryan, and Ranveer Singh rocking their sherwanis, the brand has made sure that every dulha and baraati dreams of walking into the mandap in full filmy style. 2. Wedding-Ready Campaigns From #ApnoWaliShaadi to #DulhanWaliFeeling, Manyavar’s campaigns hit the right emotional chords. Their ads remind us that weddings aren’t just about two people tying the knot—they’re a full-blown family reunion with tears, laughter, and a whole lot of ethnic glam. 3. Regional Tadka: Desi Yet Designer Understanding that South Indian shaadis have their own grandeur, Manyavar launched its Vivaham collection, featuring actor Ram Charan in traditional Veshti and Panchakacham styles. The brand ensures that no matter the culture, every groom can be a sartorial king on his big day. 4. Insta-Ready Looks for the Reel Generation Manyavar’s marketing isn’t just about billboards—it’s about reels, hashtags, and trending wedding looks. By collaborating with influencers and pushing digital engagement, they’ve made ethnic wear aspirational, ensuring that every groom squad and bridesmaid gang is wedding album-ready. The Verdict? Whether you’re the groom, best man, or a mehendi-crasher, Manyavar ensures you look effortlessly royal. With a mix of tradition, celeb charm, and digital swag, this brand has truly cracked the wedding code! #ShaadiSeason #BigFatIndianWedding #WeddingFashion #DulhaSwag #IndianEthnicWear #GroomGoals #EthnicWearForMen #marketing #seasonalcampaign #manyavar

Hey, bridal shop owners! 🌸 I have an important and exciting message for you all. There was a time when I, too, faced significant challenges with online visibility and struggled to get my bridal shop noticed in the vast digital landscape. It felt like an uphill battle, and I often wondered how I could stand out and attract more clients. But then, everything changed when I discovered the incredible power of client reviews! 🌟 These little gems are more than just feedback; they are trust-builders and magnets for new clients. When potential brides see glowing reviews from happy customers, they feel more confident and excited about choosing your shop for their special day. 💍 So, I encourage you to harness the power of client reviews. Ask your satisfied brides to share their experiences and showcase these testimonials prominently on your website and social media platforms. You'll be amazed at how this simple strategy can transform your business. Please share your experiences and any tips you have in the comments below! Let's support each other in growing our bridal businesses. #BridalMarketing #ClientReviews #BridalShopMarketing #WeddingBusiness #BridalMarketing #BridalBoutique #WeddingIndustry #BridalShopOwners #WeddingMarketing #LocalSEO #SocialMediaMarketing #DigitalMarketing #BridalStore #BridalAppointments #WeddingDressShop #BridalSuccess #WeddingGown #BridalBoutiqueSuccess #MarketingForBridalShops #BridalBusinessGrowth #BrideToBe #WeddingPlanning