Vipula Mishra’s Post

🍽️🚀 Envisioning the Future of Food Tech! Imagine this: Swiggy officially listed, with Zomato tipping its hat in appreciation—a nod to years of healthy rivalry that have fueled innovation and growth in the industry. While this is a marketing strategy for now, it paints a hopeful picture of what’s to come. If I were the CTO in that future moment, here’s how I’d announce this milestone: “Today marks a new chapter in the food tech industry. Swiggy’s listing isn’t just a win for us, but a celebration of how far our entire ecosystem has come. To our competitors and friends at Zomato, thank you for pushing us to be our best. Here’s to a future where our shared innovation keeps redefining how India dines and delights, one meal at a time!” Until then, let’s keep watching, innovating, and building a future that we can all be proud of! I’d love to hear your perspectives: How do you think such healthy competition drives progress in the tech and food delivery space? And what other future shifts do you foresee in our industry? Drop your thoughts in the comments! Let’s discuss and inspire each other with our insights. 🚀💬 #FutureOfFoodTech #SwiggyIPO #Zomato #Innovation #Leadership #FoodDelivery #CTOVisions

Love how these two platforms—Zomato and Swiggy—are constantly upgrading to meet our fast-paced, digital lives! The new 'Scheduling Food' feature has been a game-changer for many of us, making it so much easier to plan meals ahead, especially for those of us with tight schedules. Their commitment to balancing customer convenience and business innovation is truly inspiring! 🌟 And let’s not forget their creative approach to connect with customers—those captions never fail to make an impact! 💡 It’s incredible how food delivery and grocery budgeting have become a big part of people’s routines, especially with so many struggling to find time for cooking. Kudos to the teams at Zomato and Swiggy for continuously pushing boundaries! 🙌✨" #Zomato #Swiggy #FoodDelivery #CustomerExperience #Innovation #TechInFood #FoodTech #Convenience #SchedulingFeature #BusinessGrowth #DigitalEra #FoodLovers #MarketingCreativity #FutureOfFood

When Brands flirt with creativity… 🍔🍕 Zomato to Swiggy: "You and I... in this beautiful world ❤️" Swiggy: "Oh, Zomato, I thought we were just rivals… but now I’m feeling something... could it be... partnership?" Zomato: "Let’s not rush it, Swiggy. We’re still fighting for the last pizza slice.” Sometimes, competition doesn’t need to be all business. It can be a little playful, creative, and even a bit heartwarming! It’s refreshing to see how brands like Zomato and Swiggy show that rivalry can have a fun side too. After all, we’re all just trying to deliver the best experience, one bite at a time! 🍕🚴♂️ A big shoutout to Zomato for spreading a little kindness and creativity in the industry with this sweet gesture! 🌟 #BrandHumor #MarketingFun #FriendlyCompetition #CreativeEngagement #BusinessWithABite

While these two companies have historically been fierce #competitors, their newfound bond is a testament to the evolving dynamics of the #fooddelivery industry. When I looked at this picture, to me it's like watching a #classic rivalry turn into a #bromance as #Zomato welcomed #Swiggy on its #stockmarket #debut. It's like watching a classic Tom and Jerry cartoon where the two #arch-nemeses suddenly become the #best of friends. As we eagerly await the next chapter in this #unfolding saga, one thing is certain: the #future of food delivery is full of #exciting #possibilities. #kavyaashokkumar #kak #branding #salesandmarketingprofessional #influencermarketer #marketing #brandsolutions #bombaystockexchange #ipolisted #happyforyouswiggy #swiggyit

Marketing at Its Finest: When Brands Make Social Media Fun! In today’s world, it’s not just about selling a product—it’s about creating connections and leaving a lasting impression. Recently, some top brands took the Zomato’s post , with comments that instantly caught everyone’s attention! From travel to cosmetics to beverages, each brand added a playful twist that matched their unique identity while engaging with the trend. These interactions are a masterclass in real-time marketing and brand personality, reminding us that social media can be a place for genuine fun and creativity, not just ads. Hats off to the marketing teams for showing us how to leverage trending moments in a way that strengthens brand recall and builds a sense of community! Let’s keep pushing the boundaries of brand engagement. Social media is about connecting, entertaining, and—above all—adding value in fresh, memorable ways. #Marketing #Branding #SocialMedia #Engagement #Creativity #BrandPersonality #RealTimeMarketing

Go through the comment section 🔥

I am more flattered by this one gesture from Zomato than I’ve ever been by its flirty notifications. ❤️🧡 Collaboration >>>>> Competition is what I preach. Zomato has brilliantly depicted this message in a way that resonates deeply. ❤️ For generations, we’ve been told, “Life is a race, run, run!” But it’s time for our generation of change-makers and thought leaders to rise above the noise and stand up for each other. Why? Because there’s room for more than one at the TOP. ❤️🧡 Success is not just about reaching the peak—it’s about who you bring with you on the journey. Swiggy, welcome! 🧡 Zomato, well done! 🫡❤️ #CollaborationOverCompetition #Leadership #ChangeMakers #SuccessMindset #BusinessGrowth #EmpathyInBusiness #CorporateCulture #RiseTogether #Teamwork #GrowthMindset #SuccessJourney #CollaborationIsKey #Empowerment #BusinessLeadership #Zomato #LeadershipMindset #TogetherWeRise #StrongerTogether

What a beautiful message by Zomato 👏👏 In business, competition can push both parties to innovate and reach new heights. It’s a reminder that the presence of competitors isn’t just about rivalry; it’s also about shared growth and evolution within an industry. The real victory lies in fostering a competitive landscape that encourages collaboration, respects boundaries, and brings out the best in everyone involved. At the end of the day, we’re all working toward something greater than ourselves, and showing care for competitors adds depth to our own success. It’s not just about winning; it’s about lifting each other up to build a better industry, better products, and, ultimately, a better world.

Today, as Swiggy marks its debut on the stock market, Zomato's warm and welcoming post caught my eye—and my heart. It was a simple gesture, yet brimming with camaraderie, grace, and what I can only describe as "classic social media magic." Moments like this take me back to the golden era of moment marketing, when brands weren’t just vying for attention but were genuinely creating connections. Whether it was witty banter, heartwarming solidarity, or simply cheering for a competitor in a space where we often expect rivalry—these gestures remind us of the power of humanized branding. For marketers like me, it’s a moment of inspiration—and reflection. Are we still creating these meaningful moments, or have we become too consumed by the race for clicks, metrics, and virality? Let’s pause to celebrate these instances where brands lead with empathy and creativity. Kudos to Zomato for reminding us of the good old days while setting an example for today. And congratulations to Swiggy on this milestone! Here’s to many more such moments that make us smile, reflect, and remember why we fell in love with marketing in the first place. P.S. Don't forget to read the comments section on their Instagram post!

𝗭𝗼𝗺𝗮𝘁𝗼’𝘀 𝗕𝗼𝗹𝗱 𝗠𝗼𝘃𝗲 𝗗𝘂𝗿𝗶𝗻𝗴 𝗦𝘄𝗶𝗴𝗴𝘆’𝘀 𝗜𝗣𝗢: 𝗔 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝗶𝗻 𝗕𝗿𝗮𝗻𝗱 𝗔𝗴𝗶𝗹𝗶𝘁𝘆 In a world where staying memorable matters, Zomato showed exactly how it’s done. As Swiggy celebrated its big IPO, Zomato stepped in with a smart, well-timed marketing move, grabbing attention without stealing the spotlight from Swiggy’s success. This brought me back to what I learned in my BBA 5th sem marketing class by Dr.Roshni Sawant: "Agile marketing isn’t just about quick responses, it’s about meaningful ones". Zomato showed how to make the most of a moment, connect with people, and boost its brand, all while honouring Swiggy’s big day. Hats off to Zomato for this branding win! #branding #zomato #swiggyipo #swiggy #marketing #linkedIn