ViralGains’ Post

Almost one month into 2025, I want to reflect a bit on 2024 and what is ahead of us this year. I think that 2024 taught us a lot about the evolving digital landscape—shifts in privacy regulations, the near-death of third-party cookies, and the increasing competition for audience attention by all different media channels and AI-generated content. As we step into 2025, what should media companies prioritize to stay ahead (or even just catch up)? Here are three key areas that I think will be really important: 1️⃣ First-party data strategies: Owning your audience data is no longer optional; it's the backbone of sustainable revenue models. In this I know I risk sounding like a broken record, sorry 🤐 2️⃣ New monetization models: Subscriptions, e-commerce, and branded content can complement ad revenue. But also ensuring that the data you add is reflected in what you charge the advertisers. Low CPM-inventory like run of network or run of site needs to be replaced with high-relevance inventory, and be reflected in what media charges. 3️⃣ Building audience trust: Transparency in data usage and a focus on quality content will be critical to retaining loyal readers. Users want personalisation but are reluctant to share information, only trust can bridge this gap. The landscape will continue to evolve, but I think media companies that prioritize these areas will be well-positioned for success. What’s your top priority for 2025? #marketingtrends #digitalmedia #samhubformedia #firstpartydata

Unlock the Future of Audience Engagement with the Customer Insight Engine ✅ As a business owner, you understand the importance of connecting with your audience on a deeper level. For too long, brands have relied on surface-level data, missing out on the real insights that drive consumer behavior. Today, we’re excited to introduce a game-changing solution that will transform how you engage with your customers: Customer Insight Engine (CIE) Why Choose #CIE? 📌 Imagine truly understanding not just what your customers are saying, but why they’re saying it. The CIE goes beyond traditional analytics by uncovering the emotions, motivations, and stories behind consumer behavior. This means you can create authentic connections that resonate with your audience. What Can CIE Do for You? 📌 - **Real-time Insights**: Analyze millions of online conversations in real-time to stay ahead of trends and customer needs. - **Quick Turnaround**: Transform insights into ready-to-launch marketing assets in minutes, allowing you to respond swiftly to market dynamics. - **Shape the Conversation**: Don’t just follow trends—lead them. The CIE empowers you to shape conversations and influence your audience effectively. A New Era in #Engagement 📌 This isn’t just another product launch; it’s the dawn of a new era in audience engagement. With the CIE, you’ll gain a strategic advantage that helps you connect with your customers like never before. Are you ready to elevate your marketing strategy and foster genuine relationships with your audience? Let’s embark on this journey together! Retail Insight Retail Marketing Retail Technology Show Retail Operations #bizboostwAiSaas #aisaas #ainews

I remember a conversation with a client who was overwhelmed by the complexity of digital advertising. They felt lost in a sea of data, unsure of how to connect with their true audience. It was a familiar story, one we hear often at BRIDGE. Navigating the digital landscape can be daunting, but it doesn't have to be. At BRIDGE, we believe in simplifying the process by connecting you directly to your next customer. Our platform is built on the foundation of knowledge, not just data, offering insights that are both deep and actionable. Imagine knowing exactly who your ideal customer is and reaching them wherever they are—be it on Facebook, email, or even connected TV. Our clients have found that with our help, they can focus on what truly matters: engaging with real, verified people and driving meaningful results. We understand the challenges of inflated metrics and misleading data. That's why we prioritize transparency and real-time reporting, ensuring you have a clear view of your campaign's success at every stage. We'd love to hear your stories. How have you navigated the complexities of digital marketing? Share your experiences with us in the comments below. #DigitalMarketing #CustomerEngagement #BrandAwareness

Digital marketing isn't just about the numbers; it's about the story behind the data. Understanding your analytics in-depth gives you an unparalleled view into what truly drives engagement and conversions. It's not just about seeing which campaign performed well but dissecting why it resonated with your audience. Was it the copy? The timing? The platform? Here are a few steps to dive deeper: - Segment your data to understand different audience behaviors. - Test various elements in your campaigns to see what influences engagement. - Ask for feedback directly from your audience to get qualitative insights. By turning data into actionable insights, you're not just running campaigns; you're nurturing a dialogue with your audience that leads to more meaningful connections and, ultimately, higher conversion rates. So, let's start treating our analytics as the gold mine of insights they are—because in those numbers lies the story of our next big opportunity.

Peek behind the curtains of digital marketing’s latest game-changer! 🎬 🔥 **GroupM & Incremental Join Forces: A New Era of Retail Media Measurement** 🔥 Forget the fluff—we’re talking straight-up reinvention in the retail media space. At the Cannes Lions Festival, GroupM and Incremental unveiled a groundbreaking partnership aimed at transforming how we measure retail media’s true impact. 🚀 **Why This Matters**: Accuracy is king, and this partnership is all about precision. By integrating Incremental’s AI-driven tools into GroupM’s Open Media Studio, clients get to measure retail media alongside other digital avenues with unprecedented accuracy. No more guesswork—just solid, actionable insights. 📊 **Incrementality—The Secret Sauce**: Ever wondered how many sales your ad campaign really drove? Incrementality digs deep, distinguishing between sales caused by ads and those that would’ve happened anyway. It’s a shift from correlation to hard causation. Finally, a methodology that uses control groups and holdouts to reveal the true impact of ads—no more smoke and mirrors. ⚙️ **How It Works**: Imagine having daily incrementality data at your fingertips. This partnership gives GroupM clients the power to plan, optimize, and measure retail media investments in real-time. It’s like having a crystal ball for your marketing strategy, ensuring every dollar is maximized. 📈 **The Bigger Picture**: Retail media is on the up and up, and accurate measurement is crucial. With retail media spending set to soar, understanding the true ROI of your campaigns has never been more vital. This alliance takes us one step closer to marketing nirvana. 🛒 **More Than Just a Partnership**: GroupM didn’t stop there. They’ve also teamed up with Shalion for digital shelf analytics and unified market intelligence. It’s all part of a broader trend—smarter, more integrated media strategies that drive real results. Curious to see how this can revolutionize your media planning? Drop your thoughts below or tag a friend who needs the inside scoop! 💬👇 #RetailMedia #DigitalMarketing #AI #MediaStrategy #CannesLions #MarketingInnovation #GroupM #Incremental #AdTech

I explored how one of the most important parts of any media review is understanding what data a brand can take when it goes to a new firm. Data is everything. Historic rates, custom audiences, and media trends across many digital accounts. If a brand doesn't control their own accounts on, say, Google or Meta, it can get tricky. “The conversations today don’t start with media, they start with data,” Marc Ducnuigeen tells Ad Age. I also spoke with Obele (Brown-West) Hinsley: "It’s very hard to try to unwind some of the historical work that they’ve been doing with agencies, especially if it’s a long-standing relationship." And Tom Denford at ID Comms who helps brands get ready for the data moves. #Agencies #Data #MediaReviews #AdTech https://lnkd.in/eHScZ8ak

100% spot on. "The hardest part about breaking up with an old agency is figuring out who gets the data. The conversations today don't start with Media, they start with Data". #MediaReviews #Data #Media #DataDriven #AdTech

We often think of Brand Media campaigns as tough to measure, but I stand by the idea that if you do it, you can measure it. (All marketing is performance marketing.) The ability to learn from an optimize brand avertising, or to measure its impact, is limited only by our ability to capture and work with data. For instance - We fall back on the usual suspects of - Net promoter scores / brand studies - Increases in web traffic - Social media engagement - Increased brand search interest But there is so much more we can learn, when we take the time and commit the resources. Here are a few ways to look at data rhat require some forethought on the front end: ~> Media Synergy Analysis Involves: Delivering media across channels in an differently ordered sequence across different test geos. Goal: Learn how one media type ifluences performance in later introduced channels. Why It Matters: Deliver media in an optimal sequence, to maximize performance at every touchpoint. Make your mix work 110% Example: 3 Geos Roll out schedule: GEO A - TV, OOH, YouTube, Social, Email GEO B - YouTube (Nat'l), TV (emphasis markets), then social, etc GEO B - Some different sequence. Does TV really work best as the point of entey to boost recall and performance in subsequent channels? 🤔 (We can test to find out!). Otejr helpful things to look at are: - Cross media interaction How are different channels interacting with eachother to boost overall effectiveness? - Time-delay analysis What is the time delay between when one element is introduced, and when certain effects are observed? Crucial for understanding how long it takes for phases to have an impact, and helps with planning for seasonality, etc. Bottom line - There is so much to learn if we invest in analytics and our own human creativity. #brandadvertising #brandcampaignmeasurement #analytics

5 Key Things for Developing Digital Marketing Strategies --------------------------------------------------------------- 1- Data Analysis: Utilize data to understand customer behavior and enhance campaign effectiveness. 2- Innovation: Adopt new techniques and tools to achieve superior results. 3- Targeted Engagement: Build strong relationships with customers through social media platforms. 4- Content Quality: Create valuable and relevant content to attract and retain a clearly defined audience. 5- Continuous Monitoring: Regularly review and adjust strategies based on performance metrics and market changes. Digital marketing is not just about increasing sales; it's about enhancing relationships and building trust with your audience. #DigitalMarketing #DataAnalysis #Innovation #CustomerEngagement #ContentMarketing

😂 I came across this video! But, it got me thinking about how every single action we take online is data – and I mean every click, like, and view is being recorded somewhere. It’s almost like leaving digital breadcrumbs wherever we go. For us as digital marketers, this data goldmine helps us understand what people love, what grabs their attention, and where we can improve. When you watch a funny video or scroll through your feed, that engagement tells a story. And brands are constantly analyzing that story to better connect with you! Data like this allows us to create more targeted ads, develop personalized campaigns, and even predict what customers might want next. In the end, data is the real MVP, driving smarter business decisions and more engaging experiences online.