Virginia Wireless Association’s Post

Streamline your corporate tasting events with DrinkCurious. Book a Spirits Tasting Briefing for a straightforward planning process. #EventPlanning #EventPlanning #CorporateEvents #DrinkCurious

A 'Scottish Oak Programme'. Great news. More Scotch Whisky Casks, for the future. As an aside, how many Scotch Whisky Casks, in total, are already resting, in Scotland? What do you reckon? Even the 'Scottish Business Leaders' I ask are always MILES out! The 'official' Scotch Whisky Association figure is 'about 20,000,000'. Twenty Million. I've been told, by very senior Scotch Whisky Figures, who know about this sort of thing, it's 'about 45,000,000'. Others, high up in the 'Whisky Industry' suggest even more than this, 65,000,000. That's Sixty Five Million. Whatever the true amount, the 'American Standard Barrel' makes up the lion's share of this. Each one holds 271-314 bottles (that pesky Angel's Share 'alcohol evaporation' and age causes the alarming discrepancy!). But, if it's a 'Butt', you can expect 670-700 bottles, from just one Cask. A few Distilleries use 'Port Pipes', which are even bigger! Hmm... Port Pipe Scotch Whisky, yum! There's lots of different Casks, Puncheons, Barriques, Quarter Casks, Port Pipes, och, loads. Suffice to say, the average Scot just doesn't have a clue about the true amount. Only one rule, it has to be Oak. Old, new, French, Scottish, American, second/third hand, it doesn't matter. This further complicates things. Convenient, or inconvenient, depends if you're buying, or selling! As they're not told anything NEAR the truth, you can't really blame the average Scot for being totally clueless here! Anyway, who cares? It surely can't be that important? Well, in Scotland, we've 'got form' in undervaluing our natural resources so, now we have one, that's GETTING MORE PLENTIFUL and ISN'T running out, it IS important. Also, as you've probably read, a 25/30/40 year old Cask of Scotch is worth 'rather a lot'. Scotland has quite a few of these. We mentioned that pesky 'Angel's Share' so science tells us, older Casks contain less Scotch Whisky and 'certain Distilleries' can flog them, at an enormous premium. Add this to the algorithm. Soon, a 21st-Century Cask will be 25 years old. Do you know how much a 25 year old bottle of Scotch Whisky is? A bottle of Glenfarclas is about... £200. A bottle of The Macallan is about...£2000! It's complicated but probably explains why a nice Cask of The Macallan is a million quid now and they have the best booze 'Visitor Centre' on the Planet. Anyone good at 'sums'? #ScotchWhiskyTruths

Advertising is a fascinating and intriguing space. The best advertisements are the ones that are relatable and evoke emotion. It’s the visualization of the experience that makes an advertisement stand out more than the product itself. 🎨✨ A product stands out when it solves the pain points of the customer, whereas an advertisement stands out when it evokes the emotions of (new) customers. Heineken nailed it with this advert. 🍺👏 #Advertising #Marketing #Heineken #ForgottenBeers #CreativeAds #Branding #EmotionalMarketing

🍺🚀 The latest NA beverage to hit the market has a notable backer: Tom Holland. The actor, known for his portrayal of #Spiderman, is stepping into the world of #CPG with Bero, a non-alcoholic beer designed for active and mindful consumption. Holland isn't the only one diving in—across categories, innovation keeps fueling this dynamic industry! #NonAlcoholic #Innovation #BeverageIndustry #FunctionalDrinks https://lnkd.in/gv9qScQm

MCC is thrilled to announce a new partnership with BrewDog, the iconic British craft beer brand, who will serve as the official beer partner at Lord's Cricket Ground starting January 2025. This exciting four-year agreement represents a significant enhancement for Members' and visitors' matchday experience. It will provide a refreshing, modern twist on Lord’s iconic offerings while upholding MCC’s commitment to sustainability and enhancing Member and guest experiences.   Starting in January, Lord’s will feature a diverse range of BrewDog products, ensuring visitors can enjoy a true variety of British craft beers elevating the selection and offering something new each season. Low- and no-alcohol options will also be available, maintaining inclusivity across all preferences.    Find out more about the BrewDog partnership: https://lnkd.in/gwWhgbGQ

A quick site visit to a secret European destination for a 2025 event yesterday, checking out all the venue facilities and enjoying a menu tasting! #europeanconference #europeanevent #customerevent #conferenceplanning #eventplanning #eventplanner #sitevisit #eventmanagement

Local Brewery Tour Experiences: Introduce "Brewery Explorer" NFTs that provide holders with guided tours of local breweries, tastings of exclusive brews, and discounts on merchandise. A brewery could issue 100 NFTs for beer aficionados. How can you enhance the beer-tasting experience? #BreweryToursNFTs

Its what we do

Porter Airlines selects Moosehead Breweries as beer partner: https://lnkd.in/gqXRQxy7 Porter Airlines Inc. Moosehead Breweries Julian Low Trevor Grant #porterairlines #airline #airlinenews #foodandbeverage #moosehead #beer #inflightbeverage #beverages #aviation #aviationindustry #paxex #passengerexperience

Come join us on June 1st! What does AI say about Karaoke??? Karaoke is fun for many reasons, including: Confidence: Singing in front of a crowd can help build confidence and self-esteem. Stress relief: Singing releases endorphins, which can help relieve stress and anxiety. Memory: Singing activates the brain's memory and concentration centers, which can help improve multitasking skills. Brain stimulation: Following the rhythm, melody, and lyrics of a song stimulates more neurons in the brain. Social activity: Singing along with others can help build camaraderie with friends and colleagues. Breathing: Singing karaoke can help improve breathing by fully expanding the diaphragm and lung muscles, and relaxing the abdominal muscles. Bonding: Karaoke can be a fun activity that promotes bonding with others.