Vishnu Abhi Teja Mendu’s Post

Xiaomi India entered the Indian market in 2014, coinciding with the growth of the Indian e-commerce industry. Given the price-sensitive nature of the market, it became a hit by offering aggressive specs at super affordable prices compared to other industry giants. One cost-cutting #strategy was removing earphones from the box. Before this, earphones were considered merely a box inclusion, not a separate entity requiring additional resources. However, soon every company followed suit, resulting in the boom of a new category of audio products. boAt Lifestyle seized this opportunity perfectly, entering the market at the same time. While #BoAt's marketing campaigns are often praised, this timing played a crucial role in their success. They fit the Indian market well by offering stylish, bass-heavy, and affordable products at the right time. The point here is, that if #Xiaomi and other players had not removed the earphones, there would never have been a cultural shift in consumers' mindset, paying attention to audio accessories and considering factors such as appearance and sound quality, rather than treating them just like any other accessory. #Marketing #Branding #Technology #ConsumerTech

Mobile technology has become an integral part of lives and Indian consumers have spoken! According to the TRA Research 's Brand Trust Report 2023, Xiaomi India emerged as the number 1 Mobile Brand in India, with Samsung India, Apple, OPPO India, vivo Mobile India Pvt. Ltd. close behind. Looking ahead to 2024, the race for the top spot in India's mobile market is on! Which brand do you think will claim the throne in the upcoming Brand Trust Report 2024? Share your predictions below! #BrandTrust #TrustedBrand #BrandTrustReport #TRAResearch #marketresearch

Just read an article in ET on #Realme focusing on mid and budget segments rather than competing in the premium segment. Of course they say they will continue to increase their focus on the mid high segment. Fail to understand what took them so much time to realise it. I have been saying for quite some time that a brand should first consolidate in the price segment where it finds acceptance as per its positioning. And anything above Rs 30000-34000 will be a challenge for Realme on this basis. Secondly, the price segment below Rs 34000 which is entry premium and below contributes to 86% of the total volumes in Q1 2024. First make your foothold strong here. I have also been saying that just because premiumisation is the latest buzz word, brands should not start launching premium devices blindly. They should either try and establish themselves in the next price segment where they are present which is entry premium for Realme , or get their ASP higher than the Indian ASP. What made them announce their new approach? Possibly the weak response to its Realme GT at Rs 40k as per market reports. I did mention why brands positioned lower will not find it easy pushing volumes for devices in the Rs. 34000 + segment. Please refer link https://lnkd.in/gUZyMJ6Q realme India Xiaomi India

Over the past few years, we've emphasized prioritizing customer preference over dominating market share, especially as we celebrate our decade-long journey in India this year. Acknowledging the paramount importance of strengthening the profound trust that consumers have vested in Xiaomi, coupled with an engaging product roadmap tailored to meet the aspirations of Indian consumers and an extensive multi-channel presence, has rejuvenated Xiaomi's presence, paving the way for a solid foundation for the future. We're thrilled to witness the tangible results of our efforts. Xiaomi has emerged as a standout among the top five OEMs, recording the fastest annual growth (29%) in Q1, 2024 as per Canalys. This stellar performance in India, along with strong performances in other key markets, has fueled Xiaomi's remarkable growth globally as well. We are now more motivated than ever to continue our strategic emphasis on investing in technology and innovation that empowers our consumers to live better lives. https://lnkd.in/g7y6DNtY #Xiaomi

While the #BBK group was gaining in mainline , they had little presence online with #Xiaomi ruling. They knew they had the scope of gaining more share in the Indian market by launching a brand on the lines of Xiaomi using online as the platform and price specification ratio as the strategy. Basically just follow Xiaomi. No rocket science. I remember meeting one of the founders of #Realme in August 2016 who was already doing #Oppo online business, telling me that Oppo was working on launching a brand for online soon. Come 2018, Realme was born. The initial response as expected was good with high growth, and Realme was soon in the top 5 brands in India 'winning' many awards. All doesn't seem to be well for them since the last 1 year. It is losing share. As per Q3 IDC data they are Brand no. 4 having lost 20% or 3.6% share vis a vis Q3 2023. If one takes the combined share of Xiaomi and # #Poco they would be No. 5. So what are the reasons for their decline? 1. With their entry into the mainline the price difference between them and competition is no more enticing for the customer who has better choices. 2. A confusing product line up. With what I am reading they want to be present across all price segments which if not handled properly could only make things worse for them. 3. Bloatware issues. 4. Service issues 5. Channel mismanagement. 6. Launching high end devices when they still have to instill confidence in the minds of their existing customers in the lower price segments. 7. Inexperienced team in sales and marketing. It's clear that the smartphone maker as of now has no clear strategy. With Oppo surging ahead , #Vivo standing firm, two brands of the BBK group have their work cut out for them-Realme which could be a distant 5th in rankings and #OnePlus which could move out of the top 10. #Apple is gaining strength and so is #Motorola, not to forget brands like #Nothing chipping away share from Realme and Samsung along with Motorola. realme India Xiaomi India apple India Motorola Mobility (a Lenovo Company) Nothing OnePlus India OPIndia vivo India OPPO India For more information on the Indian smartphone industry please visit www.sharmaajay.com

In discussion with Sumita Kareer of ET NOW on the sidelines of the launch of #Xiaomi14CIVI Shared my perspectives on Xiaomi India's journey in India in the past couple of years, the strategic focus areas, and how we see the next few years panning out #Xiaomi #XiaomiIndia #Strategy #interview https://lnkd.in/g52wC99N

🚪 Xiaomi India President Muralikrishnan B Quits. Muralikrishnan B, the President of Xiaomi India, has resigned from his position, marking a significant leadership change at the company. His departure comes amid ongoing challenges for Xiaomi in India, including regulatory hurdles and increasing competition in the smartphone market. 💼 Leadership Change:   - Muralikrishnan B, who played a crucial role in Xiaomi India's growth over the past few years, has stepped down from his role as President.   - His exit comes at a time when Xiaomi is facing increased scrutiny from Indian regulators and fierce competition in the local smartphone market. 🚀 Impact on Xiaomi India:   - Muralikrishnan's departure raises questions about the future direction of Xiaomi in India, which has been one of the company’s largest markets.   - The company will now need to find a new leader to navigate challenges in a market that is becoming increasingly competitive with brands like Realme, Vivo, and Samsung. 📉 Challenges in the Market:   - Xiaomi has been dealing with regulatory issues in India, including investigations by enforcement agencies and tightening government policies on smartphone imports and local manufacturing.   - Despite these challenges, Xiaomi has remained one of the top smartphone brands in India, though its market share has been under pressure in recent quarters. 📅 Looking Ahead:   - Xiaomi will likely focus on strengthening its position in India with more localized strategies, including manufacturing and better customer engagement.   - The company’s future will depend on how quickly it adapts to the evolving regulatory environment and the increasing competition in the Indian smartphone market. Muralikrishnan B’s resignation signals a pivotal moment for Xiaomi India, which will need to adapt to a rapidly changing market while navigating both business and regulatory challenges. #XiaomiIndia #LeadershipChange #Smartphones #Microshots #IndianMarket #TechLeadership #BusinessNews

Cool policy by Xiaomi India , they will sell you their products and then not service them after the warranty is over, citing that the product(bought 3 years back) is discontinued(launched just in 2021) and that the parts are not manufactured now(but they use the same parts in the newer models). I bought their Air Purifier 3 in Dec 2021. They use the same tech and parts in Air Purifier 4! Yet the service centres and the customer care is simply denying any kind of paid/unpaid services for the same. It seems I wasted 10k for the unit plus 2.5k each year for the filters on the "India's most loved brand". As they say, #chinese brands really are use and throw, they have no authenticity or work ethics whatsoever! Vikas Saxena Xiaomi India #airpurifier #customerservice #Miairpurifier

In last week's #MondayMorningswithMurali, we discussed the 4 ingredients of the secret sauce that enabled Xiaomi India to scale new heights in our 10-year journey in #India This week, let's dive a bit deeper and understand "How Xiaomi India offers not just competitive pricing for its products but is also able to ensure that its products are of the highest quality" Join me as we explore why we say, "Innovation determines how high we can fly, but product quality determines how far we can go" https://lnkd.in/gsbN_sxK #XiaomiIndiaTurns10 #MondayMorningsWithMurali #ProductHero #Innovation #10YearsStrong #10YearsOfTomorrow

Even though the data from #Canalys shows a tie between #Vivo and #Xiaomi in shipments, the agency has captioned the news showing Xiaomi as the No. 1 after 6 quarters. The figure taken by them includes Xiaomi and #Poco it says. As per #IDC based on the combined data for Xiaomi and Poco, Xiaomi was already No. 1 in Q1 as it showed an 18.7% share ahead of Samsung at 16.2%. Even if we take the overall data from IDC for 2023, Xiaomi and Poco combined had a share of 17.3% against a 17% share of Samsung. I don't understand why Xiaomi waited for Canalys to announce them as the No. 1 after 6 quarters in Q2 2024, when on the parameters used by Canalys they were already No. 1 as per IDC in 2023 as a whole.😃 Wake up guys. Take the credit due to you. You beat Samsung last year itself. You were the No. 1 in 2023👍 Xiaomi India Samsung India POCO India vivo Mobile India Pvt. Ltd. #Repost Ajay Sharma