Vision Health Pioneers Incubator ’s Post

What an incredible first day at health.tech conference in Munich! Whether you're a startup founder, health tech expert, or investor, you probably wished you could clone yourself to attend all the fascinating events. Our Head of Incubation, Kseniia Choni, led an insightful panel discussion on Navigating market entry: Strategies for patient-centric medical device startups with Laura Anhorn, Dr. Ron Lehnert, Jhonatan Bringas Dimitriades, MD, and Carsten Laue. Alongside her, one of our coaches Farina Schurzfeld engaged with four successful founders and a go-to-market expert. From conquering the NHS to becoming a DiGa leader and scaling beyond 1,000+ hospitals, they shared their journeys through the complex healthcare market. Key takeaways included finding a product-market fit that transcends borders and pursuing business models that serve patients cost-free. The panelists didn't just highlight their success strategies but also the pitfalls they encountered along the way. Thank you for the great discussion Lucy Jones, Philip Heimann, Dr. Friderike Bruchmann and Maximilian Greschke. Startups, like coobi had the opportunity to speed date with investors and continue their conversations over coffee. A special shoutout to the conference organizers for their sustainability efforts, providing water bottles and reusable cups for the excellent coffee. The learning of the day shared by Dr. Laura Seifert from HV Capital who discussed the pros and cons of DiGA from an investor's perspective: 💬 The Importance of Speed to Market: Is DiGA slowing things down, or not? 💬 Breaking into the "Iron Triangle": How to navigate the crucial relationships between health insurers, doctors, and patients. 💬 Market Reach: Startups have to have strategies to capture 5-10% of the market share and understanding the market size. Can't wait for day two! If you're attending, make sure to ping us and meet our team. Let's connect! #healthtech #startups #investors #marketentry #patient #sustainability #innovation #networking #HT24 #partnership #busineesdevelopment #collaboration #fundraising #meetup

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