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Right ad, right person, right time. Great marketing campaigns give brands the ability to reach their customers with the right message and at the ideal time. This is a perfect example of the results you generate when a marketeer is able to deliver on these 3 things.

Tourism Marketing doesn't have to be difficult. Things you need outside of social media, adverts and magazines to be successful in tourism marketing: 1. The right Attitude 2. The want to Learn new things 3. Awareness People think it starts with placing ads, posting content, and connecting with partners who can help them in some way. I have seen time and time again that those who succeed do the following: - know that it's up to them to go out and make it happen. It is not up to anyone else to help them, if they get help then great. However, success starts with you. Start researching and looking online at what others are doing, you can learn a lot and move your business forward. Stop thinking it's up to someone else to do it for you. - social media is evolving so fast and you don't have to be the one that keeps up but having someone on your team that can, helps massively. Learning new things does not have to mean you personally but investing in someone who can do it for you. - Awareness - this is so key. You might want to work with tour operators but are you paying attention to the ones currently driving up and down the roads with tourists on board? Being aware of who is currently coming into your county and going out and contacting them will do wonders for your business. Like every other industry, a tourism business will thrive with the right attitude, awareness and ability to learn new things. #tourismmarketing #marketing #tourism

How to attract tourists through local marketing

ICYMI: Bloody Good News for PR, Marketing, and Tourism: Now, there is Bloody Good News for travel brands with a story to tell. 16 travel and tourism publications have zero respect for the status quo, ready to market loudly. They teamed up with bloody good writers and approved PR agencies to bring communication in the global travel and tourism sector to a brand new level. SOURCE: Bloody Good News for PR, Marketing, and Tourism BY: eTurboNews | eTN #travelnews

The power of emotional motivators in video. #emotionalmotivators #videoad #campaigns #creativity #creativeadvertising

The Good, Bad, and Ugly PR Efforts: Nebraskan Tourism, a #NeedleCaseStudy When Nebraska’s State Tourism Board unveiled a bold new slogan in 2018, reactions were mixed, but KPIs were not. Here’s a #NeedleCaseStudy looking at how Vladimir Jones’ campaign sacrificed one audience for another with the now infamous line: “Nebraska. Honestly, it’s not for everyone.” 😡 The campaign was derided by indignant Nebraskans throughout its five-year run, which came to an unceremonious end in February 2024. A Washington Post article covered many residents’ negative responses to the campaign upon its release, and just this year, Governor Pillen called the slogan “nonsense.” 🏆 Despite resident backlash, the campaign won the 2019 and 2022 Mercury Awards for “Best Integrated Marketing and Messaging Campaign: State Marketing Budget Less than $10 million.” Why would such a controversial strategy win the accolade? Nebraskans weren’t the target audience - tourists were. And according to the director of the Nebraska Tourism Commission, the campaign: 🧵 Increased interest from target market tourists from 19% to 39% 🧵 Pushed the state from 50th to 41st place for states that travelers were interested in visiting 🧵 Reached almost one billion people internationally within the first year 📣 TL;DR: Know your audience, and prioritize inspiring them to take action. The campaign illustrated that pleasing everyone isn’t only impossible - it can also limit a message’s potential. Stay tuned for another #NeedleCaseStudy next week for more from the wide (and nuanced) world of PR! #PRCaseStudy #PRCampaigns #PRinsights #Communications #Branding #PRInspo #PRTips

Approaches & Collaboration Between Destination Marketing and Traditional Marketing Approaches: Destination marketing focuses on creating emotional connections and memorable experiences, aiming to build a long-term association with a specific place. In contrast, traditional marketing typically emphasizes immediate conversions or sales, with a direct focus on promoting products or services. Collaboration: Destination marketing often involves multi-stakeholder collaborations, including tourism boards, hotels, and local businesses, working together to promote a region. On the other hand, traditional marketing tends to be more brand-specific, concentrating on the needs and goals of a single entity. However, both strategies can intersect. For example, traditional businesses may leverage destination-based experiences to promote their products, while tourism campaigns can incorporate brand promotions, blending both approaches effectively. #MarketingApproach #DestinationMarketing #Digital #DigitalMarketing #MarketingExpert #DestinationMarketing #MarketingInnovation #TraditionalMarketing #MarketingStrategy #BrandCollaboration #TourismMarketing #ExperientialMarketing #PlaceBranding #MultiStakeholderCollaboration #MarketingTrends

🌟 Just watched an enlightening video on essential tourism marketing strategies that felt like discovering a treasure map for success in the industry. Here's a snippet of the gold I found: 🗺️ **Navigate Your Marketing Journey:** The video emphasizes the importance of crafting a strategic roadmap for marketing success in the tourism sector. It's like having a compass guiding you through the vast ocean of opportunities. 🚀 **Boost Your Visibility:** One key takeaway is the need to enhance visibility through targeted marketing efforts. Think of it as shining a spotlight on your brand amidst the crowded marketplace. 📊 **Data-Driven Decisions:** The video highlights the significance of using data to drive marketing decisions effectively. Consider it as having a powerful telescope to spot emerging trends and consumer preferences in the distance. 🌐 **Global Reach:** Another valuable insight is the emphasis on expanding your reach globally, reaching new audiences worldwide. It's like unlocking new horizons and embracing diverse perspectives to enrich your marketing strategies. 🌟 Seeking success in tourism marketing? Dive deeper into these strategies for a voyage towards growth and innovation. https://lnkd.in/gN5mDzqD

🚨 Madden Media's Q3 2024 DMO Tourism Industry Media Benchmarks are live! 🚨 For DMOs, data-driven insights are key to unlocking successful digital marketing strategies. Our latest benchmarks cover everything from SEM to Google, Meta, TikTok, and more, giving you a clear view of how your campaigns stack up and where there's room for improvement. 📊 Don't miss out on these powerful insights to help you stay competitive and drive results. Let's elevate your strategy together! 💡 #TourismMarketing #DigitalStrategy #DMOBenchmarks #MaddenMedia https://bit.ly/4gpKc55

Bloody Good News for PR, Marketing, and Tourism: Now, there is Bloody Good News for travel brands with a story to tell. 16 travel and tourism publications have zero respect for the status quo, ready to market loudly. They teamed up with bloody good writers and approved PR agencies to bring communication in the global travel and tourism sector to a brand new level. SOURCE: Bloody Good News for PR, Marketing, and Tourism BY: eTurboNews | eTN #travelnews