Even though I’m against the current fall propaganda, I am loving the Pinterest Fall 2024 Trend Report.
My favorite section was of course "Gen Z hobbies: Trendy creations and social vibrations." Pinterest says:
“Gen Z is dedicated to fostering community, embracing new experiences and pursuing creative hobbies. Searches for “fall activities” have increased 50%, ranging from jewelry making to bag crafting, indicating that DIY projects are becoming increasingly popular. Additionally, there is a growing interest in club activities: searches for book clubs (“fall books” up 135%), drama clubs and run clubs are all on the rise. This fall, Gen Z is combatting the autumn blues by focusing on innovative hobbies and IRL connections.”
I’ve already seen an increase in the DIY projects and [insert activity here] Club on TikTok over the past few months and can definitely see it growing even more during the fall as a way to combat the school stress and “autumn blues”.
I love the idea of these trends coming to life with a small group of friends. But I’m more interested to see how these trends show up in brand activations during the Fall. DIY projects and activations go hand in hand. In my opinion, the best and most memorable activations are the ones where you’re able to create/customize something and bring it home.
What DIY projects or club iterations are brands (and agencies) gonna come up with and/or lean into for Fall 2024?