VisualSparks’ Post

𝐖𝐡𝐲 𝐲𝐨𝐮𝐫 𝐬𝐤𝐞𝐭𝐜𝐡𝐧𝐨𝐭𝐞𝐬 𝐝𝐨𝐧`𝐭 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐛𝐞 𝐜𝐨𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐞𝐝 𝐭𝐨 𝐰𝐨𝐫𝐤? When I started doing sketchnotes I felt like I had to always do new visuals that couldn't be repeated. But then I started imagining what would it be like to combine elements of classic PowerPoint with visuals like tables or diagrams? Also sometimes we can simply repeat objects, reiterate them, stack them, collect them in sets, or change the color. This requires a little bit of imagination but minimal visual effort. Let me explain. See the image below. In this visual I tried to explain the difference between learning sometime ago (before everybody had a personal computer and a smartphone) and today. I combined a classic diagram of 2 colums, but instead of figures or bars, I used books. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐈 𝐚𝐦 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐜𝐨𝐧𝐯𝐞𝐲? Before, the way we had to learn was linear which meant that there was a time to study and learn in our young years that determined our professional future and in the following years little learning took place. Today we have self directed and non linear learning, because information is available 24/7 to everybody which means we learn all life long. If you look closely you will see that basically there is only one visual (the book), what is repeating in the two columns.So you see, I use the repetition to express "amount". You can do the same using balls, squares, people or any other simple object. My advice for this kind of visual: Use one visual for one single idea. If you struggle with the visual, maybe you are trying to put more than one idea. Too much information or too complicated information will ruin the message. Keep it simple! If this is the case, try to split it into 2 ideas or more and create separate visuals for each. You can show them together as an image carrousel if they belong together.

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