Viviana Martinez’s Post

Michael Burke, Chairman and CEO of Louis Vuitton, insightfully notes, “The challenge for a luxury brand is to remain both timeless and modern, to blend heritage with innovation in a way that resonates with today's consumers.” Striking this balance is an ongoing quest for many in the luxury sector. ✨ This summer, I had the distinct privilege of diving deep into this challenge through the Inside LVMH diploma, culminating in a specialization in Creation, Branding, Retail, and Customer Experience. The experience was nothing short of transformative. 🎓 Throughout the course, I explored how LVMH masterfully fuses traditional craftsmanship with cutting-edge innovation to craft products that are both iconic and contemporary. I delved into the art of building and sustaining a powerful brand identity through compelling storytelling and rich heritage. Additionally, I gained insights into creating immersive, personalized retail environments that truly reflect brand values. A significant focus was on how LVMH delivers exceptional customer service, ensuring that every interaction upholds their renowned luxury standards. 🛍️🌟 This course has provided me with a comprehensive understanding of the elements that fuel LVMH’s status as a leader in the luxury industry. I’m eager to apply these insights in the real world and highly recommend this course to anyone aspiring to excel in luxury brand management. 🚀💼 #LVMH #INSIDELVMH #brandmanagement #luxurymarketing #LVMHcourse #diploma #luxurybrandmanagment #internationalmarketing #retail #customer experience #creation #branding #careerinluxury #careerinmarketing

I am deeply excited to share my experience in completing the LVMH Certificate, a program that shaped my understanding of the luxury industry with a focus on Creation & Branding and Retail & Customer Experience. During the previous weeks I have explored how iconic brands under LVMH push the boundaries of creativity, craftsmanship, and storytelling. From design to communication, I learned how these brands create lasting emotional connections with their customers by blending tradition with innovation. Furthermore, I gained valuable insights into the strategies that elevate the luxury retail experience, from creating a unique atmosphere in stores to mastering customer service excellence. I now have a deeper understanding of how luxury brands not only meet but exceed customer expectations, ensuring loyalty and lifetime value. #LVMH #LuxuryIndustry #Branding #CustomerExperience #RetailInnovation #BusinessExcellence

I recently had the incredible opportunity to delve into the fundamentals of the luxury industry through the Inside LVMH program. This experience has provided me with invaluable insights into the intricacies of luxury savoir-faire and the strategic approaches that sustain excellence in this exclusive sector. From branding and design to operations and supply chain management, I learned about the meticulous attention to detail and commitment to quality that define LVMH's iconic brands. The diverse marketing strategies employed by LVMH are nothing short of impressive, each tailored to uphold the unique heritage and customer experience that are integral to their success. One of the key takeaways from this journey has been the significance of heritage in the luxury industry. LVMH's ability to seamlessly blend tradition with innovation is truly inspiring. This balance not only preserves the legacy of their brands but also ensures they remain relevant and coveted in today's ever-evolving market. Moreover, understanding the importance of customer experience in the luxury industry has been enlightening. LVMH's dedication to creating unparalleled customer experiences sets them apart, reinforcing their position as leaders in the luxury market. This experience has enriched my perspective on the luxury industry and underscored the importance of maintaining excellence at every touchpoint. I'm excited to apply these insights in my future endeavours and continue exploring the fascinating world of luxury. #LuxuryIndustry #LVMH #Branding #Design #Operations #SupplyChain #MarketingStrategies #Heritage #CustomerExperience #Excellence #SavoirFaire #LearningJourney

Although it's been a few months since I received my LVMH certification with LVMH , I wanted to take a moment to reflect on what an invaluable experience it has been. The course, organized into four comprehensive modules, allowed me to specialize in two key areas: Creation & Branding and Retail & Customer Experience—two sectors I’ve always been deeply passionate about. Starting with an in-depth study of the LVMH ecosystem and the definition of luxury, I had the opportunity to reflect on the inner workings of this industry, the impact of luxury in the society, exploring the relationship between luxury and time, as well as the importance of recalling the past while developing modern strategies. As Coco Chanel famously said: “Luxury is a necessity that begins where necessity ends.” One of the key takeaways from the course is how creativity is a pillar of the luxury business. Creativity, as discussed, is not a monologue but a dialogue—exploring unknown territories in order to create something new and impactful. In the luxury world, competition doesn’t follow traditional market rules; the only way to stand out is through creativity and owning a distinctive brand identity. Throughout the course, we explored how brands like the Italian house Bvlgari and the French champagne brand Veuve Clicquot have built and maintained their strong DNA, providing invaluable lessons on creating a brand that is both timeless and forward-thinking. The final module focused on Retail & Customer Experience, where I had the chance to delve into the key factors that drive success in these areas. I also gained a deeper understanding of the importance of people, savoir-faire, and its application in creating unforgettable customer experiences. I’m excited to apply these insights to my career and continue developing within the luxury industry! #LVMH #LuxuryBusiness #Branding #CustomerExperience #Creativity #Retail #ProfessionalDevelopment

During the last 8 weeks, I have been working towards the Inside LVMH Certificate program alongside the luxury company LMVH. I had a great insight into the luxury industry and had the opportunity to explore their 75 distinguished maisons across 6 different sectors, with maisons including Louis Vuitton and Christian Dior. Specific modules covered include: - LVMH and the luxury industry - Luxury and society - Creation and branding - Retail and customer experience #insidelvmh #lvmh #insidelvmhcertificate

I had the opportunity to explore the fundamentals of the luxury industry through the Inside LVMH certification program. This experience provided me with valuable insights into LVMH's unique savoir-faire and its strategic approach to preserving excellence in luxury. From heritage-driven marketing strategies to the seamless integration of digitalization in retail, every aspect highlighted the essence of what defines luxury in today’s global market. The 8-week program covered four key modules, each designed to provide in-depth knowledge of the luxury sector: 1. LVMH & The Luxury Industry: Gaining insights into the inner workings of LVMH and its role in shaping the global luxury market. 2. Luxury & Society: Understanding the relationship between luxury brands and societal values, trends, and consumer behavior. 3. Creation & Branding: Delving into the creation of luxury products and the strategies behind building and maintaining strong, iconic brands. 4. Retail & Customer Experience: Exploring the evolution of luxury retail and how brands deliver exceptional customer experiences, both in-store and digitally. It has deepened my understanding of marketing strategies and digitalization in retail, particularly in the fashion industry, which is my area of expertise. I'm excited to apply these insights to advance my career in the world of luxury fashion! #LVMH #INSIDELVMH #INSIDELVMHCertificate

In the last few weeks I had the opportunity to gain many interesting insights into the Luxury Industry by attending the LVMH course, focused on Branding, Retail, Customer Experience and Sustainability, taught by the CEOs, CMOs and managers of the companies belonging to the leading luxury group itself. I observed how different aspects of this industry work, from design to branding and from retail to supply chain, in worldwide leading companies belonging to different sectors, such as cosmetics, fashion, wine, hospitality and jewellery. I obtained a better understanding of LVMH's marketing and communication strategies, and how relevant it is today for companies in the luxury sector to provide a unique customer experience. During these eight weeks journey I attended the following four main modules: - LVMH & The Luxury Industry - Sustainability & Diversity , Equity & Inclusion - Creation & Branding - Retail & Customer Experience I am very glad to have attended the course, which provided me with valuable insights into LVMH's unparalleled business methodology and their unique strategic approach for which they are the number 1 leader in the luxury sector. From the way they integrate the heritage of their historic brands into their marketing strategies, to the digital integration into the supply chain and retail to the importance of sustainability and inclusivity for the company's success, everything was determinant in understanding the pillars of success for a luxury company in today's global market. #LVMH #LuxuryIndustry #INSIDELVMHCertificate

[Unlocking the Future of Luxury with LVMH] I am thrilled to announce that I have successfully completed the INSIDE LVMH Certificate!  Throughout this transformative journey, I delved deep into the LVMH ecosystem, exploring the intricate dynamics of the luxury industry. The program provided me with invaluable insights, a robust understanding of key challenges like the sustainability with circular economy, evolving customer behavior and much more…  All while emphasizing the essence of luxury values and innovation. Key highlights included: Creation & Branding: Crafting compelling brand narratives and elevating brand positioning. Operations & Supply Chain: Streamlining processes to enhance efficiency and sustainability. Armed with this knowledge, I am excited to contribute to the dynamic and ever-evolving luxury market. P.S. Past, Present and Future: “Luxury is rooted in the past but should not be nostalgia. It have to be of our times and timeless at the same time” - Serge Carreira #LVMH #INSIDELVMH #INSIDELVMHCertificate #Luxury #BrandManagement #DigitalMarketing

Have you ever wondered what makes a luxury brand truly shine? ✨ I've just unlocked the secrets of the industry through the INSIDE LVMH Certificate, and let me tell you, it's been an eye-opening journey! 🚀 Over 4 exhilarating weeks, I've had the privilege to : 🌟 Dive deep into the glittering world of LVMH, decoding the DNA of luxury, 🌟 Explore the intricate dance between #luxury and society, 🌟 Witness the magic of #product development - from a spark of inspiration to market sensation, 🌟 Master the art of luxury #brand storytelling And the cherry on top? 🍒 🌟 Cracking the code of #Retail and the #customerjourney in the realm of haute luxury. But here's the real challenge ahead : How do we prioritize experiences in an increasingly connected world? 🌐 One thing's for sure - having a 360° view of the industry isn't just nice-to-have, it's absolutely crucial to stay relevant in this fast-paced, glamorous world. I'm thrilled to take this knowledge and create some luxury magic of my own. Who's ready to redefine opulence with me? 💼✨ #LuxuryIndustry #CareerGrowth #ProfessionalDevelopment #innovation #FutureOfLuxury

I had the opportunity to delve into the fundamentals of the luxury industry through the Inside LVMH program. This experience offered me valuable insights into LVMH's savoir-faire and its strategic approach to maintaining excellence in luxury. From heritage-driven marketing strategies to the seamless integration of digitalization in retail, every aspect highlighted the essence of luxury in today's global market. This 8-week course covered 4 modules: - LVMH & The Luxury Industry - Luxury & Society - Creation & Branding - Retail & Customer Experience #LVMH #INSIDELVMH #INSIDELVMHCertificate