VML HEALTH’s Post

Spinal Muscular Atrophy (SMA) is a disabling and rare neurodegenerative disease that affects daily basic activities like the ability to move, eat or get dressed. To help healthcare professionals appreciate the full potential of their SMA patients, and to inspire them to push the boundaries of what they think is possible, we’ve partnered with Biogen to create a world-first: the “Not a Lonely Journey” collection of travel guides. Co-written with SMA patients, creative writers, scientific writers, and international travel journalists with credits in Vanity Fair, we’ve uncovered and catalogued exciting and accessible adventures for SMA and wheelchair travelers, proving that patients can experience more than just therapeutic journeys, but real and memorable journeys. The guides show what’s possible when we work in partnership with highly engaged patients to find solutions that help improve lives. Check out the journey we went on, and why, here. #RareDiseaseDay #VMLHealth #HealthcareMarketing #PharmaMarketing #Healthcare #Pharma #WorkThatMatters