The 2024 Paris #Olympics chaos drove GmbH back to its hometown, Berlin, to show its Spring/Summer 2025 collection yesterday.
“When we were speaking to the French #fashion federation about organising a show during the Olympics, it seemed like there was so much red tape and additional work, so pragmatically we thought maybe it’s not worth it this time,” Huseby explains ahead of the show. “It was also quite emotionally and politically driven. Living in Germany and seeing how the political climate is, we feel now more than ever that it’s important to show our community and culture and push that narrative in a German context.”
The collection, titled ‘Resistance Through Rituals’, was presented on the first day of Berlin Fashion Week at iconic Berlin events venue Tempodrom - featuring boxer shorts and blazers with lapels that wrapped around the head to form a hood, inspired by what boxers wear into the ring.
Maliha Shoaib spoke to the founders about their decision to show at #BerlinFashionWeek, what it means to be a ‘political’ brand and what’s next: https://lnkd.in/eiHRuzfy
fashion consultant and commercial
4dVery informative