Volkswagen Belgium’s Post

Porsche Middle East and Africa FZE is supercharging its digital future by reimagining its digital ecosystem to unify and elevate the brand experience across all dealer markets in the Middle East, Africa and India. Markus Peter, Marketing Director, Porsche Middle East & Africa said, “We are working closely with C2comms who have an innate understanding of Porsche’s business – brand and dealer markets, which are two sides of the same coin. This coupled with their martech expertise, we’ve charted a blueprint which seamlessly marries our future vision to deliver best in class customer experience across all our markets to support our dealers.” Find out more on the link below. #BrandExperience #CustomerExperience #Digital

Just read this inspiring article about Iviwe Poti's journey to becoming a top digital marketing specialist at Isuzu SA. Her dedication, strategic thinking, and innovative approach are truly motivating. As a fellow digital specialist, I found her story a great reminder of the impact we can make through our work. 🚀 Check out her journey and be inspired! #DigitalMarketing #socialmediaspaces

A visionary returns, revolutionizing advertising with a multicultural flair and profound societal impact. Over four years ago, Amir Kassaei concluded a stellar advertising career with the declaration: "I did it my way". Now, his official return is encapsulated in a simple statement: "I'm back", as announced by Hedinger Communications. Some creatives are simply irreplaceable, and the world craves their influence. The visionary brings fresh air to the industry by seamlessly integrating multicultural and multidimensional ingredients. He focuses on societal impact and relevance instead of insubstantial advertising. For most advertisers, reach is crucial, but he emphasizes relevance even more: "Attention and reach are worthless without relevance". For brands seeking to engage a dynamic, culturally diverse global audience and create enduring societal value, collaborating with Amir Kassaei is essential. His return promises innovative concepts and solutions poised to captivate on an international scale. Assuming the role of Global Chief Brand Officer for Volkswagen at Omnicom, Amir Kassaei is entrusted with pioneering the most innovative solutions for the world's leading automotive brand. Welcome back Amir Kassaei Photo made by Inge Prada #amirkassaei #thinkupinternational #volkswagen #thegreatest #branding #backtovolkswagen #imback #thinkupeditions #omnicom

Please meet Pascal Cübb, IAA President, International Advertising Association - France 1. What do you do? I’m an entrepreneur, creator, and producer of B2B events and original content in the advertising industry. Passionate about and committed to many subjects for many years, I am a recognized free thinker who believes that we must now stop talking and start acting to create impactful change. In our industry, we have the immense power to touch, influence, and show a large audience the values that we defend. 2. Why did you join the IAA? Three years ago when you approached me to relaunch IAA France, I accepted for several reasons. Because our action is global, a big difference and opportunity to represent France advertising industry in the world. We are transversal, a unique positioning allowing us to speak with all the players in our industry. And last but not least, we talk about values and meaning. We are the « Global Compass ». 3. Which IAA value is closest to your heart and why? Only one is too little and my heart is big ! DEI because it emphasizes the importance of recognizing and valuing the diverse aspects of people's identities, beliefs, and backgrounds. Inclusion goes beyond just acknowledging diversity; it ensures that everyone, regardless of their differences, is welcomed, respected, and treated as an integral part of the community. In differences knowledge and intelligence are cultivated. Education because everything we do is for our children and their future. Because we have to communicate and we need to share with young people. We learn a lot from them. Collaboration, because together we are stronger. 4. What is your favorite example of IAA serving the marketing communications community? When we demonstrate the strength of our industry united to serve a cause, we can achieve remarkable things. This was evident in 2022 when IAA France initiated a global effort for Ukraine. By uniting an unprecedented communication campaign with media, brands, agencies, and platforms, we showed that we are powerful together and capable of making a positive impact. Additionally, the IAA United Nations dinner at Cannes Lions is a great opportunity to build relationships, foster exchanges, and share insights among our members and industry leaders. #creativity #collaboration #diversityandinclusion #sustainability #internationality #education #innovation

In our last post, we introduced you to our innovative brand campaigns. 🌟 Today we'll show you how they work in the real world. Discover how we were able to increase Muziker's brand recognition by 13% in Slovakia and up to 78% in the Czech Republic. 📈 Curious? Read the full case study on https://lnkd.in/e3chHAEM ✖️♢

We know addressing context is an essential component of brand success, and Cannes Lions 2024 highlighted the many shades of success marketers and advertisers need to consider to grow. Join our exclusive webinar, 'Ipsos Cannes Trends Review 2024: 6(0) Shades of Cannes Context,' on the 1st of October. https://lnkd.in/dqhkHghw

See what's new in branding, data analytics an business model strategies that are bending silo's between marketing and others in your organization when you stop by and chat with our team at Strum -- booth #232 at the Financial Brand Forum. Safe travels. See ya there! #strumbrands #strumnames #strumplatform #bebrave

With the news that Ascential has acquired Effie Worldwide to become a stand-alone initiative within Cannes Lions International Festival of Creativity, there is further evidence that awards in the advertising sector are beginning to be held to higher scrutiny by those who invest heavily in entering. 🦁 🏆 “The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked. All enlightened businesses know that creative, effective marketing drives growth," explains Philip Thomas, CEO of Ascential. Proving return on investment is something marketers are constantly being questioned about, and that is reaching as far as the plethora of industry accolades that always seem to be handed out. Entries into the Effectiveness category for Cannes Lions this year hit an all-time high too. Dani Gibson spoke with industry executives to understand how and why the perception of industry awards are changing and what they mean to different people. Thanks to Simon Cook, Laurent Simon, Matthew Waksman, Susie Walker, Pablo González de la, Guy Melzack and Brent Nelsen for sharing their thoughts too. I shall paste the URL in the comments below for you to read via Creative Salon Worldwide for free. 👇 #CannesLions #Effieawards #advertising #marketing #business #awards

🚀 Looking to level up your online presence like Nivea and Porsche? Secure your My-Domain now and stand out in the digital world. Don't miss out on this opportunity to elevate your brand to the next level! #OnlinePresence #DigitalBranding #MyDomain Get started here: [insert shortened link] #branding #digitalmarketing #onlinestrategy https://ift.tt/mqDRxQ7

The genius behind @redbull and their marketing dominance comes from a known marketing law, “The First Market Movers Advantage” The team at RedBull recognized that they would struggle to compete directly with the industry giants… so instead, using this law of perception, they created a new market category. Energy Drinks By communicating to the market that they had a key difference, they swiftly gained dominance by gaining a commercial advantage of being 1st. When a brand becomes 1:1 vs 1:Many, it stands out and creates curiosity, and when done right, it gains a monopoly because they’re the 1st to do it. So if you’re brand has an edge like RedBull had, you should consider researching this marketing law to lead your future campaigns. This way, you’re not competing directly with anyone but building your own group of consumers who look to you as the singular option. What do you think about this style of branding #brand #branddesign #branddesigner #brandstrategy #brands #brandmark #brandname #brandmarketing #branddevelopment #brandstatus #brandlogo #logodesigner #logotype #logoinspiration #logomaker #ecommerce #shopify #productmarketing #marketingdigital #marketingstrategy #marketing101 #digitalmarketing #branding #brandingagency #brandingidentity #brandingstrategy #branding101