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Day two of ADWEEK #SMW is WRAPPED. Couple takeaways from the day: - Just to breathe the same air as Megan the Stallion was life changing and to hear her speak about all her success and her foundation was amazing. If you ever need to be gassed up, Megan is the Queen. HOTTIES CAN CRY. - Storytelling is the name of the game. We at Crispy Chicken Social Media Agency build our content around short-form storytelling and more brands/creators are finding success when content brings that emotional cord. No one said it but I will. Make your content in 3 acts. - Lofi content is THE WAY. Brands and Crators shouldn’t get too stuck on using fancy cameras and the premium look of it (unless it makes sense for your brand). So just use that phone in your pocket to get a hit. - Dynamic Community Management. This will be the new buzzword. RIP #Authentic - Someone give Sami Lambert Peyton Dix Jayde I. Powell and Rachel Karten a podcast. That round table was hilarious and great. - BIGGEST DISAGREEMENT: Folks on panels have said Facebook is dead and that could not be further from the truth. LOOK 👏🏾AT 👏🏾THE👏🏾DATA. Every platform has a different method behind the strategy and you gotta cater to those users. Maybe hire us 🐔 Also, today we met a bunch of INCREDIBLE humans and was really great to connect with everyone.

Brad Zomick shared some great advice during our very first Episode 1 of #WTFNews Season 2 that we think you’ll find valuable. One key takeaway? Understand your audience on a deeper level, not just what they need, but why they need it. It's easy to get caught up in tactics, but without that solid foundation, you’re not hitting the mark. It was an amazing session, packed with actionable insights you can apply right away to build your personal brand on LinkedIn. If you missed it (don’t let that happen next time), be sure to check out the recording!  👉 https://lnkd.in/gSi_sXjz

Ever watch the show 'Hot Ones', where celebrities talk shop while eating chicken wings? Sure, the content is entertaining – who doesn’t love seeing a movie star brought to tears by hot sauce? But let’s be real – without YouTube’s massive platform, they could’ve been filming in a basement. This week, Buzzfeed sold the show’s rights for $82.5 million after 24 seasons. It’s no coincidence that former Buzzfeed VP Jonathan Perelman shared this quote almost a decade ago. You’ve been told many times 'you need more content,' but if your posts get zero engagement, what’s the point? It’s the combination of great content, paired with the right strategy and platform, that will get your message to the right people. That's the equation that will lead to your own, big pay day. #ContentMarketing #DigitalStrategy #UnalikeMarketing #HotOnes #ContentIsKing #DistributionIsQueen #Buzzfeed

In the latest episode of the Ad Watchers podcast, Eric Unis and I address an issue that is on the FTC’s radar this year: the power of consumer reviews in influencing consumer purchasing decisions. Listen in: https://lnkd.in/egPth_Zs #AdWatchers #Advertising #AdLaw

3 #EventProf Lessons from The Jerry Springer Show Have you watched the new Netflix documentary on The Jerry Springer Show? I’ve been suggesting it to my team—as professional development. 😁 Say what you will about the show, but its producers were masters of audience engagement. Here are three key takeaways for event professionals: KPIs drive content. Jerry’s producers had one north star: ratings. They knew their target, chased their goals relentlessly, and celebrated wins (like the moment they overtook Oprah). If your content strategy doesn’t have clear KPIs, you’re flying blind. Great content requires hustle. Compelling stories don’t just appear—they’re hunted. Producers ran ads, scoured the internet, and cold-called potential guests. They even covered travel expenses for people who had never left their hometowns. When the show got hot, submissions rolled in, but vetting remained critical. (Surprisingly, they had integrity). Know your audience—and serve them relentlessly. Jerry’s team understood exactly who was watching and tailored content accordingly.  It may not have been classy, kind, or informative, but their choices were responsive. For me, the documentary was nostalgic. Jerry reminds me of sick days and my grandmother flipping channels pretending she wasn’t watching.

When you’re not the target audience for something, it’s a unique challenge to spark creativity! In this episode of It's No Fluke 🎙️, Mikki Bennett from HBO shares how stepping outside her comfort zone to work on projects that don’t immediately excite her as a viewer pushes her to think differently and create even better campaigns. From trailers to digital ads, she’s always aiming to create content that resonates with everyone, even when it’s not “her type” of show. 📌 Check out the full episode: https://lnkd.in/eD5bMxWv #itsnofluke

We started with the sneak peak episodes to hook the audience. Then we feed them about the main product. The programmes. The key to attract them is to provide the answer to their doubt. Give them what they want to know, not whatever we know. #marketingexecutive #studentrecruitment #fblive

Yesterday, I was chatting about Hello Sunshine with a client, and they asked: "Do you prefer to work with brands as a thought leader or in a more traditional DTC marketing campaign?" The beauty of working at a mission-driven company is that I get to answer: BOTH! For example, every day on our podcast, The Bright Side, we invite leaders to chat about relevant topics for women, such as women's sports, friendship, women's representation in media, mindfulness, and body positivity. When you partner with The Bright Side, you are joining the next wave of media dedicated to women while targeting your customers through our social content. What brands would you like to see enter The Bright Side chat? https://lnkd.in/gZpF23RX

That's too many ads. Josh Paialii brings up a good point on how brands should create participation with the audience. And gives examples of how to achieve that in the full episode we just posted. Shoutout to Josh and the team at The Many for creating work that we don't just hit the skip ad button on!

How important is it to respect user experience? We no longer have captive audiences, people can skip or block as they please. So by keeping the audience front of mind, brands can build real connections. Hear more from our experts and Teads' Steven Sambrooks in the latest Real Talk episode 👇 Listen: https://lnkd.in/eSY3-QdC Watch: https://lnkd.in/ezwTFmDv #MarketingPodcast #MarketingExpert #ThoughtLeadership #MarketingAgency