VTEX’s Post

I am honoured to be a keynote speaker at VTEX Connect Europe in the vibrant city of Barcelona, part of my own mini-European tour (the "⭐️Eras Nishma Tour⭐️"). This opportunity to share my journey and insights with such a dynamic audience is incredibly exciting. Reflecting on my time at Google, where I led initiatives that put people at the heart of our campaigns, I'm reminded of the power of authenticity and human connection in marketing. As the President of WACL (Women in Advertising & Communications Leadership ) and the History of Advertising Trust, and now with The Glittersphere, my mission is to champion diversity, equity, and inclusion, unlocking the potential of female creators, leaders, and entrepreneurs. At VTEX Connect Europe, I look forward to discussing how we can break free from the constraints of conventional marketing and embrace bold, diverse, and innovative strategies. This conference is not just about sharing knowledge – it's about inspiring action and fostering a community of forward-thinking leaders. I can't wait to see you all in Barcelona for what promises to be an insightful and action-packed event. Let's make this an unforgettable experience! For anyone wanting to attend, maybe for those staying on in Barcelona after ShopTalk, I have a GREAT offer on tickets - just DM me! #womenempowerment #femaleleaders #marketing #marketingleadership #leadership #futureleaders #futureofmarketing #nomoreblandads #blandvertising #blandtobold #keynotespeaker #ai #aimarketing #ecommerce #growth #retailgrowth #theglittersphere #femalefounders #femalecreators #creatoreconomy #womeninfluencers #brandmarketing

The countdown is on, Brand Innovators! BIG things are on the horizon & we are here for it. Our Julie Haferkamp is ready to dive into all things experiential with Canva's Jimmy Knowles Tuesday. Watch this space for more! #ExperientialMarketing #Innovation #MarketingLeadership #BrandMarketers

Marketplaces are shaping the future of commerce—and few companies grasp that better than Mirakl. After years of honing my expertise in marketplace strategies, I’ve learned what truly drives success. That’s why I’m thrilled to join forces with Mirakl as part of their GLOBAL ADVISORY COMMITTEE. Their cutting-edge approach to marketplaces, dropship, and retail media is not just innovative but also scalable and proven, with success stories from global brands like Teknosa Macy's and B&Q. Mirakl has become the market standard for businesses looking to grow their online business. Together, we’re focused on helping businesses unlock growth potential, especially here in Turkey, where digital transformation is rapidly gaining momentum. I’m excited to collaborate with Pinar Tekinsen, PMP and the exceptional team at Mirakl to create more impactful success stories. A special thank you to Franck GUELLERIN , Kelly Gow and Adrien Nussenbaum for inviting me to join their Global Advisory Committee. Let’s chat about how marketplace strategies can transform your business. I’d love to connect over a coffee! ☕️ #ecommerce #marketplace #digitaltransformation

How do you propose eCom brands solidify market leadership using CRO? Notes from Experimentation QnA chat with David Sanchez del Real (former Head of Optimisation at AWA) ''The more CRO is used, the more chances a company has to get better. However, using CRO alone will not make a company a market leader. There are many other factors needed to become a market leader.'' Share with anyone who will find this insightful and interesting. #optimization #experimentation #abtesting #ecommerce

Love this little nugget of leadership goodness from my friend and colleague Mike Howerton! Check it out below for some Thursday inspiration👇🏼 #resilience #leadership #ExecutiveLeadership #Purpose #strategy

Consistency in social media posting is the cornerstone of building a strong brand. By posting regularly, we not only maintain visibility but also enhance our brand’s authority in the e-commerce space. Every post strengthens our recognition and keeps us front-of-mind for both customers and competitors. It’s about showing up consistently to build trust and maintain relevance in a fast-paced, competitive market. Leaders in e-commerce know that consistency keeps competitors in check and accelerates growth. Let’s commit to posting purposefully, driving engagement, and creating a brand that resonates. The goal is to become the authority, not just another voice in the crowd. #BrandAuthority #Leadership #EcommerceGrowth #SocialMediaSuccess #BuildYourBrand #BusinessGrowth

Following on from last week… Sharing another quick clip from the insightful panel at DTC Live, I joined the panel alongside Serban Murgoci and Alex Kennedy, with Rebecca Hughes as our fantastic host! It was great to be in a room filled with inspiring DTC leaders, exchanging ideas and learning together. Huge thanks to everyone who attended, engaged, and asked such thoughtful questions - the DTC landscape is truly vibrant and full of innovative talent! Excited for more discussions and collaborations with brilliant minds across DTC! Check out the clip below for more highlights. 👇 #DTCLive #DirectToConsumer #EcommerceInsights #CustomerEngagement #DTCGrowth

Join us next week during CES with Moroch at Brand Innovators’ Marketing Leadership Summit and discover how data-driven localization of brand strategies—across planning, activation, measurement, and optimization—are driving success for national, regional, and small businesses. #WeAreLocality #CES2025 #AudienceFirst #LocalVideo #Streaming #DigitalOmnichannel #Broadcast #LocalAdvertisingMadeEasy

🎉 Celebrating Wins—Big & Small 🎉 In a high-performance sales culture, celebrating wins isn’t just a “nice to have”—it’s essential. At HubSpot, we make it a priority to recognize both big milestones and the smaller achievements that often go unnoticed. Why? Because every step forward is a building block toward our larger goals. When we celebrate wins, big or small, we’re not only boosting morale; we’re reinforcing a culture where everyone’s contribution is valued. It reminds our team that their hard work, dedication, and progress are seen and appreciated. These moments of recognition do more than motivate—they build confidence and remind us that growth is a journey made up of many smaller successes. By celebrating along the way, we keep that journey inspiring and sustainable for everyone involved. How do you celebrate wins on your team? Let’s keep inspiring each other to go further! #SalesCulture #CelebrateSuccess #GrowthMindset #Leadership #HubSpot

October Store Leader Meeting ✅ Yesterday we hosted our FY25 Strategy Webinar for all San Antonio store leaders, we had so much fun these last few months preparing content for the meeting. Here’s a clip of our Introduction Video, it starts with the beginning of our intro from the Selling Kick Off that took place earlier this year into our Game Day spin off. Can’t wait to share more content soon ✨ #IWork4HEB