Vu Technologies’ Post

On October 16th, we participated in a roundtable dedicated to Virtual Production at the new VP Code Lab virtual stage in Tudela. During the session, our experts, Kike Unzu and Sergio Ochoa, shared insights on how this technology is redefining the way audiovisual content is created, opening doors to new artistic possibilities and optimizing both production and post-production workflows. Among other key topics, we discussed: ▶️ What is Virtual Production and what new dynamics does it introduce to the filming process? ▶️ How to maximize resources by optimizing time and merging post-production with pre-production. ▶️ Critical decision-making: when to shoot in Virtual Production and when to opt for more traditional techniques. Additionally, we provided personalized advice to the teams behind the projects "Sobre zarzas y matas" by Mikel Subiza, and "Marta y Sara" by Julio Mazarico, both currently in development at the VP Code Lab incubator. We offered guidance on planning shoots involving VFX and highlighted the key post-production areas that will make a difference in these projects. Virtual Production is not just a trend; it’s the future of the audiovisual industry, and we’re thrilled to be part of its evolution. #AntavianaVFX #VirtualProduction #PostProduction

Universal Scene Description creates a much easier way to overcome traditional Pipeline challenges. Take this opportunity to read our MD & Founder Ross DelConte vision in his article for Post Mag.

🚀 Another Exciting Research from José Raimundo on Virtual Production (VP) and the Growing Demand for Skilled Talent 🚀 We are thrilled to share insights from our latest research paper on Virtual Production (VP), a technology rapidly transforming the creative industries. VP is redefining how we think about filmmaking, gaming, and immersive media, with implications for storytelling that reach far beyond traditional methods. But to truly unlock its potential, we need a skilled, VP-trained workforce that can keep up with the demands of this evolving field. Our research highlights the urgent need to equip educators and students with the skills required in VP. By offering dedicated workshops, hands-on training, and accessible resources, we can empower future professionals to excel in this high-tech landscape. Integrating VP into educational curricula not only prepares students for tomorrow’s job market but also infuses creativity and innovation into learning experiences. VP isn’t just a new tool—it’s a revolution in creative collaboration and education. Let's work together to build a foundation for VP talent and pave the way for the next generation of digital storytellers! https://lnkd.in/de3cX85h #VirtualProduction #EducationInnovation #FutureOfWork #CreativeIndustries #DigitalTransformation #IPCA

Solving for age-old production challenges has us at Hero Next Door hooked. In the VFX sector, one of the age-old challenges has been managing disparate file formats which fuel big inefficiencies in content production pipelines. Enter Universal Scene Description (USD): a unifying force that's revolutionizing our workflows. USD's unified format allows for seamless integration of different stages of content creation, from modeling to animation. It's a game-changer, eliminating the need for repetitive tasks and enabling artists to focus on what they do best – creating stunning visuals. With USD, we're helping our clients redefine the efficiency and quality of our their outputs. Are you trialing USD pipelines yet? Check out this article I wrote about the opportunities with USD 👇 #USD #WorkflowEfficiency #VFXInnovation https://lnkd.in/eQuvn7YP

Doom Torhee Dr. Akanimo Odon Nelly Kacemba ASSIGNMENT THREE 1. If i were to work for a company that aligns with my creative media knowledge and skills, i would work for post-production houses like Light &Magic (ILM), Weta Digital, Framestore. These companies specialize in high-end VFX, compositing and post-production for films and commercials. I would also work for game development studios such as Naughty Dog . They incorporate cinematic storytelling through high-quality animation and post-production within games. 2. If i were to set up a small company in the creative media industry, it would focus on story telling and content creation. My target clients would be startups and small Businesses, Entertainment and Gaming companies etc. 3. If am to study in the creative media spaces the two courses i would study would be Interactive Media and Emerging Technologies.

Thrilled to showcase the progress of my latest project: A cutting-edge MediaLab space at Berkley Normal Middle School in Hamilton, NZ! 🥳 It's really great to be working once again at Berkley, an institution that has always fully embraced the potential of media education. Key features of this state-of-the-art facility: ➡️ Fully-equipped Control Room ➡️Professional Green-Screen Studio ➡️Tech-integrated Classroom Space What makes this Media space special: 1. Aligned vision: A genuine belief and strong support at all levels of the school for media education 2. Cost-effectiveness: Professional-grade setup within budget 3. Versatility: Multi-functional spaces 4. Future-proofing: Designed for easy upgrades This facility enables a comprehensive range of digital offerings: ➡️ Animation & 3D Movie Making ➡️ Game Design & Motion Capture ➡️ Graphic Design & Digital Art ➡️ Music & Soundtrack Creation ➡️ Film Production & Editing ➡️ Berkley TV - Professional media production It's remarkable what can be achieved when vision meets enthusiasm. This project proves that schools can create professional-grade facilities that enhance digital learning without breaking the bank. This Media space caters to all skill levels, providing students with industry-standard tools and expert guidance. It's incredibly satisfying to see student creativity actively championed. Looking forward to the many innovative projects that will emerge from this space! #MediaLabDesign #EducationalTechnology #DigitalLearning #SchoolInnovation #BroadcastStudio

Have you heard about Sora.com? It just launched, and while it’s not available to everyone yet (thanks to an insane amount of sign-ups), it’s already making waves. This platform lets you create gorgeous images and videos based on your prompts. I can see this being a game-changer for anyone in the film industry—think storyboarding, concept design, or even visual effects. It feels like it’s opening up a whole new way to bring creative ideas to life. What do you think—are tools like these the future of film production? Let’s hear your thoughts!

Excerpt from my introduction to the paper "Infinite Worlds: How Decentralized Cinematic Universes are Shaping the Future of Entertainment"—a thought-provoking paper by Valentina Martelli, Luigi F., and Giovanni A. Pedde. When I founded Insurgence, my mission was clear: to build a platform where filmmakers overlooked by traditional distributors could thrive. With my data analytics background, I saw online video platforms, especially YouTube, as a way to democratize cinema access for audiences previously excluded by economic or geographic barriers. It started with a question: What if we could use data to give people exactly what they wanted? Today, the questions we face are more complex: With films becoming commodities and per-film revenues at historic lows, what does the future hold for emerging filmmakers? The entertainment landscape has shifted. Theatrical models are barely surviving, attention spans are shrinking, and AVOD (Advertising Video on Demand) has become the primary revenue stream for independent films, bringing its own challenges: lower revenue per view, fierce competition, and limited visibility. This poses a crucial dilemma. How can new filmmakers survive, let alone thrive, in an oversaturated market? How can they stand out when films are consumed quickly and monetized by brief engagement? What new model can support the discovery of new talent? At Insurgence, we've embraced AVOD for its democratizing potential, reaching massive audiences but forcing us to rethink filmmaking economics. Success is now about capturing attention. Filmmakers must be both creative artists and strategic marketers. Emerging filmmakers need actionable data—real insights into what audiences are watching and engaging with. The old model of hoping a film finds its audience no longer works. Success today means understanding audience behavior at a granular level. At Insurgence, data is our compass. We help filmmakers position their work, identify resonant themes, and maximize success. But with films commoditized, many still wonder: Can independent cinema be a viable career? Our next challenge is building a sustainable model that provides filmmakers with the tools they need while reimagining revenue, visibility, and longevity in film. We’re experimenting with digital windows, exclusive launches, and international dubbing to extend a film’s reach. We’re committed to finding solutions because the future of independent cinema depends on it. At Insurgence, we’re not just building a company; we’re creating a movement to give emerging filmmakers the opportunity to shape the future of cinema in a transformative era. Full Paper here: https://lnkd.in/ggSe2y9Y

Dive into virtual production research funded by XR Stories in The International Journal of Research into New Media Technologies. Nina Willment and Jon Swords explore the potentials and limitations of virtual production, and what it means for the future of filmmaking. With insights from industry experts, the paper offers recommendations for further investigation into the impact of VP on important areas such as sustainability, skills development and diversity. Read the full article 👇 https://bit.ly/3QUMLkp

Step into the future of filmmaking with LBCS Software Company, where we harness the power of virtual production to redefine the cinematic experience. Our cutting-edge software solutions seamlessly integrate with the movie-making process, unleashing unparalleled creativity and efficiency. Through our advanced CGI and real-time rendering technologies, we empower filmmakers to visualize and capture scenes in dynamic virtual environments. Picture a world where LED walls display breathtaking virtual backgrounds in real-time, enhancing the storytelling process. Our virtual production solutions extend beyond traditional boundaries, offering filmmakers the flexibility to create immersive digital sets and seamlessly integrate digital characters into live-action scenes. At LBCS, we don't just provide software; we're revolutionizing the way movies are made. Join us in shaping the future of filmmaking, where virtual production becomes a cornerstone of cinematic innovation and storytelling excellence. Elevate your filmmaking journey with LBCS Software Company. #LBCSFilmmakingFuture #VirtualProductionInnovation #CinematicExperienceRedefined #CuttingEdgeFilmTech #InnovateWithLBCS #CreativityUnleashed #RealTimeRendering #DigitalEnvironments #LEDWallsMagic #StorytellingEnhanced #ImmersiveDigitalSets #DigitalCharactersIntegration #FilmTechRevolution #LBCSCinematicInnovation #FutureOfMovies #VirtualProductionExcellence #RevolutionizingFilmmaking #ElevateWithLBCS #LBCSSoftwareSolutions