Vuelio’s Post

Great tips on campaign measurement from our lovely Xena Perryman Pre-campaign analysis is one of my favourite ways to empower teams with media measurement and reporting!

Good afternoon to all who are in my LinkedIn community, I love #PR campaigns that are simple. Simplicity is what makes good PR campaigns great in my mind. Simple often also means "affordable". One of the most simple ways for a brand to get mass coverage and traffic is "banning" something controversial. Can I walk with you and, if I may, show a couple of examples that I have loved over the years. The common denominator in all of these, is that the company had something to sell, or wanted its brand to dominate its market space. Bans are fun to shout about, easy to attract media attention to, low risk and, as mentioned, affordable. Chessington World of Adventure - 2013 - Bans visitors wearing animal print clothing. Result: Global media Why: The animal print clothing was scaring some of the animals into thinking they were about to be attacked. No really why: They had a new interactive enclosure they needed to promote. Cost: A press release and sell in Cryos International - 2011- Red haired men banned from donating sperm ( really!) Result: Global media Why: It was said that there was not enough demand for sperm from red haired hand-shufflers. No really why: Cryos wanted to maintain its top spot in the Google rankings and it knew a controversial ban like this would work in terms of getting links. Cost: A press release and sell in Trump's Turnberry Golf Resort in Scotland - 2018 - Bans Iron Bru being consumed in its club house and hotel Result: Another nation hates him, but global media Why: Trump had just spent £200 doing up the golf course and didn't want the carpets stained by the bright orange drink. No really why: He needed to announce the refurb was finished and drum up business and awareness Cost: A press release and sell in. Burger King - 2022 - bans Whoppers being bought in-restaurant Result: Global media Why: You could still buy a Whopper, but only via its new app and when you did, they only cost 1cent. Here is the kicker though, you could only buy it on the app if you were within 600 metres of a McDonalds. No really, why: Drive up app downloads and app usage and... they love to mock McDonalds. Cost: Tech work around the McDonalds location tracking, but I bet this was rubbish anyway. A press release and sell in. There are so many other good examples, Abercrombie banning Jersey Shore stars from wearing their clobber or visiting its stores, Iceland stores banning mums from visiting on Mothers Day, or maybe Bavaria beer deliberately getting short orange dresses banned from the 2010 world cup grounds... you get the gist. A ban nearly always works on the #comms front and is super simple (read that as "affordable"). Thanks for listening... as ever, shares are welcomed, loved and never forgotten. Kind regards Andy Barr 47, Capricorn - PRmoment Ben Smith Sarah Parsonage Famous Campaigns Samantha Walker Shannon Peerless CIPR South West Shôn Douglas Owen Rosser Stephen Lepitak Rhiannon Davies, FCIM MBE - #stuntPR

🌟 Transforming Messages, Amplifying Impact! 🌟 At Daydream Communications, we specialize in crafting social marketing campaigns that are engaging, educational, and designed to make a difference. From eye-catching visuals to tailored strategies, we’re here to help organizations expand their reach and connect with their communities. Let’s work together to turn your vision into impactful communication! 💡✨ #MarketingStrategy #CreativeSolutions #SocialMediaMarketing #MentalHealthAdvocacy #NonprofitMarketing #HealthcareCommunications #MarketingWithPurpose #DaydreamCommunications #DreamBigDoBigger

🌟 Social Media Consistency - Leads to Leases 🌟 At Empower Property Management Consulting, our property analysis often highlights a common theme: social media consistency. The onsite team is pulled in many directions daily—we get it. There is a lot that goes on at the property level. However, the importance of social media consistency goes beyond posting a pretty picture of the property or showcasing the cutest dog in the office. It's about creating value through compelling graphics and storytelling. By maintaining a consistent and strategic approach to social media, you can: 🏡 Highlight Unique Features: Showcase what makes your property special. Reducing rates and adding specials may work momentarily, but what is the trade-off? 💭 Engage Potential Renters: Tell stories that resonate and connect on a personal level. People want to see lifestyle content—what makes your property the place to be. 📈 Boost Visibility and Trust: Regular, valuable content builds credibility and keeps your property top-of-mind. In a world of short attention spans, you want to be consistent in your messaging. Empower Property Management Consulting is here to lease up the most challenging properties, but we also hone in on the details that matter—the day-to-day marketing that gets your property noticed. How often are you posting to your social media accounts? Are you utilizing the popular platforms to keep your property top of mind? #PropertyManagement #SocialMediaStrategy #LeasingTip #EmpowerPMC #Studenthousing #Branding #Multifamily #Purposebuilt #LeaseUp

I’ve finally linked together my work in marketing & comms with one simple word… ☀️ SUNSHINE ☀️ It’s not quite a niche, but it’s a start. I never plan to know exactly what I want to do in my career. That’s far too straightforward. But I certainly know what I don’t, and it’s a bit similar to finding a niche. I’ve worked with SaaS clients and non-profits, drinks brands, and sports charities—but how are they connected? Seemingly, they aren’t. However, the work I’ve enjoyed most has had two things in common: ☀️ aiming for a positive outcome - on the business and generally the world, ☀️ a tone of voice that sits on the happier side of life. And then, sitting in some glorious sunshine, I realised that 'sunny' was the word that summarises it best. So, to put it in its clearest terms: I write sunshine-infused copy for humans & organisations attempting to make the world a more positive place. Still confused? More words incoming, fear not. Already think that you are a human in need of writing support like that? Let’s chat shimmery, sunny things! **Pic taken in the aforementioned sunshine that led to this discovery. Back of shot, sleeping baby. Not in shot, cheeky can of clara (a glorified shandy) being enjoyed due to shown sleeping baby.

Building a Brand without a building community? Nahh! Here are 3 reasons why building a community is the best marketing strategy (and my favorite one 🤭) 🟣 Trust breeds Loyalty: Communities aren't just your customers, they become your believers. Your own little fanbase. They'll share your story like their it's their own and stick with you through thick and thin. 🟣 Brand Advocacy: This leads word of mouth not just by those who buy from you but those who know you (your community). Have you ever been in a Facebook group where somebody asks for a recommendation for let's say a good hair oil and you see all these comments sharing brands they might have not even used themselves but are such strong believers of the brand that they'd recommend someone else to buy from them. That's the power of building strong communities 🌟 🟣 It's way deeper than sales: Once you've built that relationship with your community, they won't just give you revenue. They'll give you feedback, support and advocacy. So showing up, listening and fostering real connections is how you build a community that builds your brand. 👉 What are you doing to build your brand? Let's chat!

The Power of Authentic, Customer-Centric Marketing: An Explosive Carlsbad Story In today's fast-paced, digital-first world, it's easy to forget the power of authentic, customer-centric experiences. However, there's something truly magical about building strong community bonds and creating memorable moments that resonate deeply with your audience. Case in point: Carlsbad, California, where being a local comes with its own unique perks. Among the most cherished is the secret network of surfers and beach enthusiasts who keep the best news on the downlow, including the much-anticipated 4th of July fireworks launched from Tamarack Beach. You won’t find this event mentioned on social media, in the news, or on community sites. Yet, each year, over 6,000 locals turn out to witness this spectacular show. Even the local police support it, closing a small section of the 101 from 9pm to 9:30pm to allow locals to shoot fireworks. This is more than just a celebration; it’s a testament to the strength of community spirit and the value of local traditions. What makes this event so special? It's the authentic, exclusive experience it provides—a stark contrast to the often over-commercialized events that flood social media feeds. This secret tradition thrives on word-of-mouth, demonstrating the incredible impact of peer-to-peer promotion. The anticipation builds each year, fueled by the excitement and stories shared within the community. For marketers, there’s a powerful lesson here: Putting customers at the center of your strategy, understanding their unique preferences, and delivering authentic, memorable experiences can foster deep loyalty and engagement. Just like the Carlsbad locals who treasure their secret firework show, your customers will remember and appreciate the genuine connections you create. In an era where authenticity is a prized commodity, let’s embrace the power of community-driven, word-of-mouth marketing. After all, the most impactful experiences aren’t always the ones broadcasted to the masses but the ones that resonate on a personal, heartfelt level. #CommunityMarketing #CustomerCentric #Authenticity #WordOfMouth #CarlsbadLife #LetACopywriterDoIt

We think summer's the perfect time to infuse new energy into your marketing: Here are 5 things you can do to amplify your brand, boost sales, and expand your reach this summer. 😎 Happy #summersolstice everyone! ✨ #socialmediatips #socialmediastrategies #socialmediamarketing

☀️ Your Top Summer Marketing Tips!☀️ Summer is the perfect season to enhance your brand’s visibility. Ready to make the most of the sunny vibes? Here are our top 5 tips to supercharge your summer marketing strategy: ☀ Embrace seasonal themes: Create campaigns that reflect warm weather, outdoor activities, and the joy of the season that will resonate with your followers. Share this engaging content with your followers to build a stronger connection. ☀ Maximise outdoor events: Stand out by hosting or participating in summer events! Whether it’s a local charity walk, a back-to-school bash, or a community fair, outdoor events offer a unique platform to showcase your brand. ☀ Refresh your visuals: Brighten up your company’s image with vibrant, summery visuals. Capture moments with colleagues, clients, and peers enjoying the season, and remind your audience why they follow you. ☀ Engage with your audience: Foster interaction with summer-themed contests, polls, giveaways, and competitions. Keep your followers excited and engaged with your brand all summer long. ☀ Plan ahead: Use the summer energy to jumpstart your autumn/winter campaigns. The year is flying by, and it’s never too early to prepare for 2025. Stay ahead of the game and keep the momentum going. Ready to build your summer marketing? Contact us now and transform your seasonal strategy! #SummerMarketingTips #CreativeStrategy #SeasonalMarketing #Marketingstrategy #MarketingTips #SummerCampaign #Strategy

An effective planned giving program must consistently invest in identifying, educating, and cultivating prospects. The success of your program depends on your ability to educate donors about the benefits to both your organization and the donors themselves. An effective marketing plan requires established objectives, a clearly defined strategy, effective tactics, and robust reporting metrics. This will allow you to refine your marketing processes over time to better reach and influence your audience. Check out PG Calc's white paper, "Creating a Planned Giving Marketing Plan." https://hubs.li/Q02tZBGR0