On the heels of opening our new Vuori flagship store on London’s iconic Regent Street, Vuori Vice President of International Andy Lawrence recently sat down with Retail TouchPoints to share insights into how our team is thinking about international expansion and the importance of being globally consistent but locally relevant to customers around the world.
Physical retail locations increase sales! Can't wait to see what's next!
Love how Andy simplified the strategy down to "Global Consistency, but Locally Relevant". Staying true to the core values of Vuori from a quality, support, and customer experience perspective, while slightly differentiating the marketing and messaging to it's local demographics will bode well for Vuori's ambitious growth goals. Excited to watch a local San Diego brand thrive internationally 💫
Look forward to seeing what you do in 2025
Vuori far superior quality, comfort to Lululemon
How about Canadian Expansion?
Well done💯
Strategy | Project Manager | Social Media
5dPlease, don't lose focus of your customer service. Part of Lululemon's struggle is their customer service. Part of ON's victory is their customer service. Keep on glowing Vuori! 👏 👏 👏