Waivly’s Post

8/52  This ad isn't real. The insight, idea and concept was co-created with Springboards.ai in a recent demo. #52weekproject #AI #genai #adcampaigns #advertising #aiart

Coca-Cola’s latest AI-generated Christmas ad has sparked heated debate—and not the merry kind. Meant to evoke the charm of their 1995 trucks, it instead veers into the uncanny valley. Described as “creepy” and a “dystopian nightmare,” it begs the question: if an agency had pitched this ad a few years ago, would they have been laughed out of the room for poor quality and execution? This misstep underscores a critical truth in the ongoing battle between AI and human creativity. While AI excels at speed, it falls short on the soul, emotion, and artistry that breathe life into storytelling. For creatives, this is a moral victory. It’s a clear reminder that human ingenuity is irreplaceable, and impactful advertising is built on connection—not algorithms. The takeaway? Technology should amplify creativity, not replace it. In this round, the dreamers win.

It all looks good, until things settle down. While this whole #AI led #creativity is the talk of the town, customers and audiences don't 'seem' to like things #artificial but #natural. Something seems to be missing. We think this is an important read: https://lnkd.in/gffMcEZF #advertising #branding #GenAI #Ad

AI is revolutionizing advertising! 🤯 Coca-Cola is leading the way with Prod X, an AI-powered platform creating hyper-personalized ads at lightning speed. This is a game-changer for global brands. #AI #advertising #innovation #CocaCola #WPP #Nvidia Read Full article here: https://lnkd.in/gDxJDT7E

A simple yet excellent use case of Gen AI for advertising by Kimberly-Clark brand HUGGIES for their Latin American market. It might not be disruptive but certainly effective use of creative tech. Turning innocent imaginations of kids about their moms into AI-generated posters. Needless to say, the extendability of these AI-generated creatives goes beyond digital content for social media alone. Kudos to the team at Buentipo Anchor Joffre Carmona, Christian Tufano, Daniella Pedraza Suárez, Juan Carlos Herrera Lasso, and the team. #advertising #marketing #AI #GenerativeAI #Creativity #Technology

Despite the viral noise and expert criticism, the mass consumer response has been positive. Most viewers (the ones who matter) are unaware or indifferent about whether ads are made with AI. They have positive emotions towards the brand, and that is what counts. This WSJ article (may be paywalled) sums it up. Some key thoughts it sparked for me 1. CONSUMERS DON'T CARE ABOUT HOW ADS ARE MADE. Despite the criticism from industry professionals regarding the quality of AI-generated imagery, consumer response has been largely positive. Research indicates that most viewers are either unaware of or indifferent to the flaws in the AI-generated ads, suggesting that nostalgia for Coca-Cola's branding may overshadow concerns about the technology used in their creation. 2. AI ADS HERE TO STAY. JUMP IN OR BE LEFT BEHIND The use of AI in advertising is reshaping how companies like The Coca-Cola Company-Cola approach marketing. The brand is leveraging AI to create personalized and contextually relevant ads more quickly and efficiently, shifting a significant portion of its advertising budget towards digital platforms to better target younger consumers. 3. TAKE CRITICISM FROM EXPERTS WITH A GRAIN OF SALT Coca-Cola's recent holiday ads, created using artificial intelligence, faced backlash for their perceived poor quality. Critics argue that the ads, which featured distorted visuals and shiny faces, starkly contrast Coca-Cola's historically human-driven advertising campaigns known for their emotional resonance. What do you think? Are you riding or resisting the AI tsunami? #marketing #branding #management #mentoring

Personalized advertisements leveraging AI are going to become the norm over the next few years. Expect to hear your name coming from advertising actors, store names that are right down the street, and lots of other personal details embedded in ads. The tech is here. This is happening.

✅ Can you spot the real print ad❓ 🔍 One is genuine, and the other is crafted by AI using Midjourney. Comment your guess below! Print ad 🔵 A or Print ad 🔴 B? #Advertising #AI #Creativity #DigitalInnovation #GuessTheAd

11/52 As usual - this ad isn't real. The insight, idea and concept art was co-created with Springboards.ai in a recent demo. #52weekproject #AI #genai #adcampaigns #advertising #aiart

AI's Role in Hollywood Production and Virtual Advertising: AI is transforming Hollywood and virtual advertising. It streamlines film production, enhances visual effects, and refines storylines, boosting both creativity and efficiency. In advertising, AI creates personalized and engaging ads, reaching audiences more effectively. Discover more insights and knowledge at MASHENE.com #AI #hollywoodproduction #virtualadvertising