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Day 2 of the Louis Vuitton Preliminary Regatta: Anticipation Builds As we head into Day 2 of the Louis Vuitton Preliminary Regatta in Barcelona, the competition is set to intensify. The wind forecast for tomorrow suggests a steady build from 6 knots in the morning to 10 knots by the afternoon, creating ideal conditions for tactical and high-speed racing. This is the day where teams will look to establish early momentum, and every race will be crucial in shaping the leaderboard. What’s at Stake: Day 2 is not just about adding points to the leaderboard—it’s about making a statement. Teams that can string together back-to-back wins will set themselves up as early favorites in this regatta. On the flip side, those who falter will find themselves under increasing pressure as the competition progresses. With the winds expected to increase, every decision, every tack, and every gybe could have significant consequences. Key Storylines to Follow: The Pressure Cooker: INEOS Britannia and Orient Express Racing Team are in a must-win situation. Their performances tomorrow will be pivotal in determining their chances of staying competitive in this regatta. Tactical Battles: The evolving wind conditions mean that tomorrow’s races will likely be defined by tactical decision-making. Teams that can anticipate and react to wind shifts will have a clear advantage. Emerging Rivalries: With the standings still wide open, watch for the development of key rivalries. Emirates Team New Zealand, Alinghi Red Bull Racing, and NYYC American Magic have all shown they are here to win, and tomorrow’s races will further shape the dynamics of this competition. Whether you’re rooting for the seasoned champions or the underdogs, Day 2 of the Louis Vuitton Preliminary Regatta is set to be a day of high-stakes, high-octane racing. The teams are poised to push their limits, and as the wind fills in, we’re in for a thrilling spectacle on the waters of Barcelona. #AC37TeamsUnited #Sailing #AmericasCup #Regatta #AC37 #OrientExpressRacingTeam #INEOSBritannia #AlinghiRedBullRacing #LunaRossaPradaPirelli #EmiratesTeamNewZealand #GlennAshby https://lnkd.in/e3rCE8hh Source: Americas Cup and High Performance Sailing Analyser

🚀 The wait is almost over! 🌟 Get ready as we prepare for the launch of our brand-new Fast Track Netball range. High-quality sportswear with half the wait time – delivered in just 3 weeks! In the meantime, here's a sneak peek of the new kit. What do you think? Let us know in the comments below 👇 #surridge #surridgeissport #championswearsurridge #netball #sport #sportskit #sportswear #athlete #fasttrack #fasttrackrange #netballrange

https://ift.tt/Lm1A249 Louis Vuitton Cup Final: INEOS Britannia and Luna Rossa ready for action The Louis Vuitton Cup Final has all the makings of an epic contest and it looks as though the early weather could be epic too. But who will win the right to sail the America's Cup? Tomorrow, Thursday 26 May INEOS Britannia and Luna Rossa Prada Prielli will face off in the Louis Vuitton Cup Final to see which of these two teams will earn the right to take on Emirates Team New Zealand in the 37th America’s Cup. The head-to-head is a repeat of the 2021 Prada Cup, when INEOS was beaten by Luna Rossa, who in turn went on to lose to the Kiwis in the Cup. That Prada Cup final was something of a whitewash with Luna Rossa Prada Pirelli beating the Brits 7-1 in the series. But this Final feels different in that the teams appear much more closely matched. That is something few would have said a month ago with INEOS underperforming in the Preliminary regatta and Luna Rossa looking by far the strongest challenger. But INEOS has looked significantly improved since the Preliminary regatta and Luna Rossa had a tougher time in the Semi-Final than some suspected. The Louis Vuitton Final is a best of 13 series (first to seven wins) with two races scheduled per day from Thursday 26 September, with reserve days on Friday 27 September, Monday 30 September, and Thursday 3 October. As such it is possible that the racing could be concluded by Tuesday provided all eight races can be sailed between now and then, but that would require total domination from one of these teams, which seems unlikely. Racing will then continue throughout the following week until one team gets to seven race wins. In theory if both teams win six races each – and there are no days lost in the schedule, Saturday 5 October will see a winner awarded. Britannia has looked impressive in the breezier conditions. Photo: Ricardo Pinto / America’s Cup Louis Vuitton Cup Final weather So far the weather in Barcelona has been difficult to read with a number of days being too light for racing to go ahead, despite forecasts for decent wind. This instability is expected in the forecast at this time of year as the thermal enhancement of the wind is significantly reduced by the relatively warm sea and cooler land as the autumn draws in. The expectation is that the closer we get to October the thermal breeze will become less of a feature. Surprisingly, though, the average wind strength increases as INOES’ Tom Cheney explained for us in his piece on America’s Cup weather: ‘The thermal influence of the Garbí diminishes as the temperature drops. Generally this leads to lighter south-west winds. However, the Garbinada is a stronger south-west wind, driven by westerly component gradient wind. This synoptic wind parallels the coast to become south-west or south-south-west. These windier days may bring up the average wind strength.’ And for the Louis Vuitton Cup Final the opening days of the regatta look to...

Watch out for Phil's latest market video out on Tuesday. Summary here👇

This brand earns more than Nike, Adidas and Reebok combined! Nike, Adidas, and Reebok together don't make as much money in India as one brand—Decathlon. You might have heard of Decathlon, but here’s how it makes so much money: 1. Wide range of products: Whatever the sport, Decathlon has everything you need in one place—cricket, football, cycling, tennis, and more. 2. Try before you buy: Want to buy a Cycle? You can test ride it. Looking at a table tennis table? Play a game first. Trying products makes people more likely to buy them. 3. Own brands: Decathlon doesn't just sell other brands; it makes its own. This helps them sell many products at lower and competitive prices.

Wanna know how to build a global sports business? Then check out these 3 books; 1. Shoe Dog (Nike) 2. Shoe Maker (Reebok) 3. Sneaker Wars (adidas & Puma) #businessdevelopment #brandbuilding

In another innovative fan-focused activation from Williams Racing, we learnt last week that fans registered with the team's Grid Pass programme will get the chance to design the look of the rear wing at October's US Grand Prix in Austin. Launched alongside their partner Kraken Digital Asset Exchange, fans will get access to a new 100,000-strong profile picture collection of digital assets, featuring ten different character types in various forms of Williams branding. Fans will then be able to submit their own collectibles to be included in the rear wing design, with the final shortlist of 12 being voted on by fans later in September. I'm a big fan of these types of brand activations, and Williams are amongst the best on the Formula 1 grid at executing them. Last year's US Grand Prix saw the first iteration of Kraken's rear wing takeover, and the team also had their custom Gulf Oil livery run at three races after fans could vote for their favourite. Creating these opportunities for fans to directly influence something they will see at races is such a strong way of building positive feeling towards the team, and also grows fan loyalty - something that is arguably even more important and difficult to do for a team that isn't competing for race wins. Evidence that this is something that Williams are particularly good at was shown in The Race's recent F1 fan census, which saw Williams revealed as the third most popular team on the grid, behind only McLaren and Ferrari. #f1 #formula1 #motorsport #sponsorship #williams #sportsbiz

New Post: TOP PLACES I'VE RUN IN THE WORLD Running is one of the simplest ways to get a workout in when traveling. It requires almost no equipment to do it (the right adidas running shoes and shorts help, for sure) and it’s one of the best ways for you to learn a city and culture. Here’s my top seven favorite places I’ve run in (so far) in the world. https://lnkd.in/gCms7TGc (adidas partner)

Wow...$200m deal between Castore and Red Bull Racing & Red Bull Technology 🔥 Yes, an undisclosed length of contract, but whether 5 ($40m/pa) or 10 ($20m) years, it's a move into the big leagues of sportswear/team deals. 🏎 Red Bull - build on the impressive previous year revenue (£278m) through (assumed) long term partner association 📈 🎽 Castore - brand exposure and sales alongside the dominant team in a global sport, and a big statement post their 2023 £140m raise 🚀 Why is this so interesting? ...Formula 1 is a tier one product and we regularly see massive kit deals signed in other sports: Adidas 🤝 Manchester United = $1.1bn 10 year agreement/$110m pa BUT: 1️⃣ Very few numbers have been released around previous agreements between sportswear and F1 teams, unlike in football. Simply, with this deal, we get an insight into the attractiveness of the sport/media asset that is a modern F1 team to a major sportswear brand. 2️⃣ The moment of performance is not the key driver (apologies) in sales; we don’t go and buy the race suit of Verstappen or Hamilton. Sales = kit that is worn pre and post race by drivers, the team principles collared attire, the engineers logo heavy outfits, headwear... There’s an automatic assumption that without the opportunity/need to buy the gear associated with the biggest names in their 2 hours of unbroken media exposure, sportswear partnership value would reflect this quantitively…. Match shirts are the driver of sportwear x football partnerships, not ‘training’ wear. But that’s not the case here. If you're not relying heavily on sales generated through exposure during a race (or the athletes to sell it), opportunities to engage the audience diversify. 3️⃣ ...and more broadly, through a combination of ‘traditional’ sportswear deals and fashion collaborations, F1 teams are unlocking the potential of both the activewear market and high end brand associations available due to the luxury status of the sport. E.g: Sportswear: Castore 🤝 Red Bull & McLaren Racing  PUMA Group 🤝 Scuderia Ferrari & Williams Racing Fashion: HUGO BOSS 🤝 Aston Martin F1 Team Tommy Hilfiger 🤝 Mercedes-AMG PETRONAS Formula One Team Reiss 🤝 McLaren The ability to attract and demonstrate value to both sportwear and luxury fashion companies creates increasing opportunity to generate yet more revenue through creative licensing and partnerships, while appealing to a broader audience: 🔸McLaren team wear and merchandise 🤝 Castore 🔸McLaren premium travel wear 🤝 Reiss Multiple touch points = more opportunity to buy product = more opportunity to drive revenue. Simple. Will we now see more of these deals and a greater transparency of terms? Either way, this is a significant tangible marker for the commercial appeal of F1. Excellent work from friend of the show Thomas Beahon and the Castore team 💥 #formula1 #redbull #castore #merchandising #brandpartnerships

Well that's taking creativity to another level..