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🇺🇸 Happy 4th of July! 🇺🇸 Wishing our American friends, panelists, clients, and colleagues a wonderful holiday celebration filled with laughter, barbecue, fireworks, and some R&R with family or friends! ✨ 🎇 🌟 #FourthOfJuly #FamilyTime #Celebrate #IndependenceDay #Barbeque #USA #IndependenceDay #4thOfJuly #OpinionsLinkResearch #OpinionsLink #PaidStudies #paidmarketresearch #paidresearch

Here is my latest essay in Barron's regarding the historical impact of tariffs on the stock market. I provide three examples over the past century where actions taken by the federal government have directly impacted the future earnings of corporations and affected the present value of stocks. See link. #tariffs #markets #freetrade #greatdepression #steeltariffs https://lnkd.in/gaQnGTCn

🤔 Did you know Thanksgiving is the perfect time to start legacy planning conversations? Learn how to transform family stories and traditions into a meaningful legacy that lasts generations. Our latest blog shows you exactly how to make it happen! 👉 Check it out in our bio! https://lnkd.in/gR43cu2f

Tips for managing the fatigue caused by daylight saving time change: -Seek out daylight -Be sure to exercise -Get enough sleep -Try waking up sooner

🤔 Did you know Thanksgiving is the perfect time to start legacy planning conversations? Learn how to transform family stories and traditions into a meaningful legacy that lasts generations. Our latest blog shows you exactly how to make it happen! 👉 Check it out in our bio!

Happy St. Patrick's Day! Let's embrace the spirit and spread some luck and happiness today! 🍀 What is your favorite part of this holiday? Share in the comments below. #SundogSocialMedia #PuttingTheSocialBackInSocialMedia #socialmedia #SocialMediaManagement #stpatricksday #saintpatricksday

The best way to spread holiday cheer? Singing loud for all to hear! I love watching Elf, but delivering holiday gifts takes more than just reindeer power and i am a high functioning procrastonator when it comes to gifts. Want to read about what actually gets presents from Point A to Point Tree? Check out the latest Prologis blog: https://lnkd.in/gD_Df_H8

• Can you share a fun fact that your colleagues might not know about you? I have up to 9 dogs from the local rescue at my house every day to get them out of their kennels, and I take care of my two granddaughters' and my Grandma who is 101 1/2. • What’s your favorite memory from your time working at RMX? I think my favorite memories were during Christmas, especially when we did the white elephant game. • What's your go-to karaoke song? I don’t do karaoke, but I sing a lot of what I say; I can turn almost any conversation into an 80’s song. • What’s your favorite holiday and why? Christmas, everyone becomes nice for at least two weeks. • How has the industry changed during your time at RMX? We've transitioned away from paper, making the billing process more efficient, road safety has improved, and advancements in technology now help us better track our trucks.

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

Life is short.