As a representative of a charity committed to environmental sustainability (Word Forest), I feel compelled to address a significant and disheartening issue: the gap between promises and action.
Every day, our charity works tirelessly to make a tangible difference, such as planting trees in Kenya to combat deforestation and support local communities. We reach out to corporates and individuals, seeking donations to continue this vital work. Often, we receive enthusiastic promises of support, which initially fill us with hope and motivation.
However, too frequently, these promises remain unfulfilled. Even more disconcerting are those who publicly proclaim their support and contribution, yet fail to follow through. This not only hampers our efforts but also undermines the trust and credibility essential for effective charity work.
Our ask is modest: just £2.50 for each tree we plant in Kenya. For businesses with products valued at £100 or more, this is a minimal contribution with a substantial impact. It's a small step that can make a significant difference, not just in terms of environmental sustainability but also in empowering the communities we serve.
The disconnect between pledges and actions is more than just a frustration; it directly affects our capacity to effect change. Each corporate relationship takes a large investment of our very limited time. When promises go unfulfilled, the real-world impact is on those who depend on our work -communities in Kenya who rely on the trees for their livelihoods and environment.
I urge everyone, but most especially the corporates who make public promises, to bridge this gap between intention and action. If you promise to help, please follow through. Your contributions, no matter how small, can have a profound impact.
Let's not just talk the talk, but walk the walk and make a lasting difference together. #CharityWork #Sustainability #CorporateResponsibility #ActNow
