Ben Watkins’ Post

🎈 Job titles suck as data points, They are not an accurate reflection of people's day to day. If someone is an IT Director at a SaaS company, overseeing the operations of a 100-person development team. I guarantee their job, goals, challenges and business model, are different from an IT Director at a hospital, overseeing 5 software development contractors. Even if their tech stacks are similar (which they won't be). Job titles are not a monolith, but we treat them as such in sales and marketing. And we waste money building programs, that try to speak to everyone. The reality is when B2B buyers make purchasing decisions, they evaluate their market options, through the contextual lens of their specific business challenges & goals. So if you, as a marketing and sales professional, don't understand their evaluation process, and why they buy the solutions they do, your odds of influencing their decision-making process, will be slim to none. And you'll spend all of 2025, doing cold outreach to every IT Director you find, wondering why they are ignoring your emails. #marketing #sales #b2b

As a founder, hiring your first full-time sales or marketing rep can feel like a big leap. It's costly, time-consuming, and requires lots of onboarding. But what if you could get quicker results—often for the same cost or less? With Sofi Scale, you can: ✅ Get a Go-to-Market review to fine-tune your strategy ✅ Add a fractional marketer to drive early demand ✅ Bring in a fractional sales expert to close deals fast Here’s how it works: Our experienced team drives revenue faster than a new hire typically would, requiring less training and bringing a strong support system along the way. And as your revenue grows, we’ll help you transition to full-time hires who step into a strong lead funnel and a proven strategy. Why wait months for a new hire to ramp up? Start accelerating growth from day one with Sofi Scale. Alternatively, still looking for a full-time hire? We haven’t forgotten our roots - recruiting top talent is still a core part of what we do. If a permanent hire is the best route for you, we’re here to help you find the right fit. If you want to find out more, let's have a chat 😊

💡What’s the worst recruitment based email you’ve ever received? 👀Not sure if this is the worst but it’s high up there. ⛔️First of all, it’s not us hiring. ⛔️Then there’s the style of the email. ⛔️Then, they’re trying to sell Marketing Assistants for a Regional Sales Director role. ⛔️And, they’re fractional, for a full time hire. ⛔️And the spelling… If you’ve seen worse, I’d love to see it. Oh, and yes I didn’t reply asking for more info. But didn’t get a response 🙈 #worstmpcever #awfulrecruitment #lackoftalentacquisition

Did you know that you can hire a virtual assistant for $10/hr to help you: - Contact 50 leads a day - Book 3-5 sales calls a week. - Close 1-2 new clients a month. - And many more... 50 leads a day is 1,000 leads a month. One thing that hiring a virtual assistant solves is consistency. It's tiring and overwhelming to do outreach. Hiring a VA solves this.

🚫 Stop hiring specialists! 🔄 Instead, try this: Hire a generalist with a proven sales framework and a specialized team. These digital strategists focus on sales, and they don't charge for the quality of their output—they charge for the outcome. 📩 DM me ‘DOC’ and I’ll share a guide on how I did it for FREE!

A Wake-Up Call for Employers: Scrolling through job listings, I stumbled upon a Sr. Manager RevOps role that left me utterly flabbergasted. Just look at these primary responsibilities: revenue strategy, pricing strategy, sales ops, marketing ops, GTM metrics, data analysis, GTM tech stack, budget management, team alignment, commission management... and the salary? A measly $150k OTE. Are we seriously expecting one person to juggle all these critical tasks, design strategies, and manage commissions while being compensated less than a single enterprise sales rep? That's not just unrealistic, it's a recipe for disaster! Let's get real here. RevOps isn't child's play. It's the backbone of scaling businesses, driving revenue, and maximizing efficiency. But how can we expect someone to wear so many hats, execute flawlessly, and not burn out when we're not even willing to pay them what they're worth? Employers, listen up: if you're serious about growth, you've got to be serious about investing in the powerhouse behind it all. RevOps isn't a one-person show—it's a strategic function that deserves the recognition and compensation it commands.

🚫🍅🥤 Feel free to dump mud, tomatoes, or just plain water in my inbox, but please, don't offload CVs with a page-long note right after I accept your invite! (Makes me feel like a human Dropbox) 💡 First step to getting hired: own the basic logistics and reach out for strategic help only. I'll be cutting my lifespan short by hiring an SDR who can't find a link to apply, search if we are hiring or not and asks questions that are already answered in the JD. 👉 Applying for the SDR role? If you are interested, don't tell me, show me. Use the link on Canonical's job board/LinkedIn and earn a full hour of my time if you get past the first 4 stages. Plus, you can ask basic questions to the HR/Hiring lead just after you apply. 👩💼 For HR, CSM & other roles, apply via the links on LinkedIn – I can’t refer you if I haven’t worked with you and seen your work ethic. I am against favoritism. Have faith in your capabilities. Thanks for understanding and good luck! 🚀 PS: Apply & feel free to flatter us with your personalization and research skills during the entire process.

In The Sales Acceleration Formula, Mark Roberge teaches you to use a weighted scoresheet in your selective process. The screenshot illustrates the exact model Mark shared. Lmk if you want a copy. Behind the redaction are the traits and criteria we determined we need for this role. In Thinking, Fast and Slow, Daniel Kahneman showed that simple models are proven more effective than humans at predicting future performance, time and time again. There's a lot more to it, but I've taken this approach to heart for nearly 10 years to great success. I've also paid the price for ignoring it! While it's just one part of the process, it's a pillar of sorts. Excited about the process Barbara R. and I are running nowadays. Maybe a talk about the process in the future? Ps. We're recruiting for a Brazil-based, Sr. Tech Recruiter with People Business Partner experience. Fluent in 🇺🇸 and 🇧🇷.

🔥Partnerships hiring alert🚨 When May Habib took a bet on me in 2021, we were also taking a bet on the pivotal role GSIs and consultancies -- and partnerships with these firms -- would have driving genAI transformation across enterprises. We tend to be “ahead of our time” here at Writer, including our approach to GTM and technology. A Series B company already investing in partnerships!? And your partnerships are more than just a press announcement!? Heck ya, they are — because our team is grinding and collaborating as one team with some of the best partners in the world, as our teams jointly craft the enterprise genAI playbook. 💪 Our team approaches partner development the same way one would approach a complex enterprise sales process — first you have to sell the partner on why they should be spending time with Writer and building a practice around Writer, amidst all of the genAI ‘noise’. That first part is really tough — these partner firms are wildly matrixed, with various decision-makers and approaches to consider. And then you have to convince and enable hundreds of account teams to deliver your joint value proposition in a space that’s continuously changing. Our early bet, tenacity and approach have been imperative to our success as a team — and we help our partners win, the same way they are helping us win. But there’s a lot more work to be done. And that’s why 🎉 we’re ready to hire our next Partner Leads in both the US and UK 🎉 to continue building and flying the plane. If you’re interested in joining this mission, feel free to apply directly. Any questions, hit me up! US Partner Lead: https://lnkd.in/d9M6A-uK UK Partner Lead: https://lnkd.in/duxzkkKX

🎉 Milestone Alert: My Sales Career Hub Hits 50 Google Search Clicks! 🔍💼 I'm thrilled to announce that my weekly newsletter featuring remote sales jobs and industry insights is gaining traction! This means more visibility for YOU in the competitive sales landscape. 🚀 What's next? I'm doubling down on curating the hottest remote sales opportunities and delivering cutting-edge sales strategies directly to your inbox. 👉 Curious what's catching attention? Check out this week's top remote sales roles and insights! https://lnkd.in/drFrbybC #Sales #SalesJobs #RemoteSalesJobs #SalesNewsletter