Strategic Branding Expert/Marketing Maverick/Elevating Brands Across Industries at DJARUM , APP and Eka Hospital
Tokopedia X BTS #BrandAmbassador ARMY yuk Let's bahas kenapa 4 tahun yg lalu (jaman Bakar Bakar Duit) bs terjadi Collab tsb Tokopedia's decision to choose BTS as its brand ambassador was influenced by several key factors: 1. **Global Popularity**: BTS, the South Korean boy band, had already achieved immense global fame by the time Tokopedia collaborated with them. Their music, authenticity, and impressive achievements resonated with millions of fans worldwide. Tokopedia recognized this popularity and saw an opportunity to leverage it for their brand. 2. **Innovation and Commitment**: Tokopedia admired BTS's commitment to innovation despite facing limitations and challenges. The group's ability to transform the music industry aligned with Tokopedia's own mission to drive digital economic equality. Both BTS and Tokopedia shared a common spirit of pushing boundaries and spreading positive influences. 3. **Positive Image**: BTS's positive image and influence were crucial. As brand ambassadors, they could convey Tokopedia's message effectively to a global audience. Tokopedia believed that collaborating with BTS would not only enhance their brand but also contribute to Indonesia's reputation on the global stage. In summary, Tokopedia's choice of BTS as a brand ambassador was driven by BTS's global reach, commitment to innovation, and positive impact. Through this collaboration, Tokopedia aimed to inspire people to pursue their dreams, even amidst challenges. 🌟