Wayflyer’s Post

Our latest article introduces the "4 levers, 3 margins" approach to improving a brand's profitability. The 4 𝐥𝐞𝐯𝐞𝐫𝐬 are inputs that you can exert some level of control over: 1️⃣ 𝐏𝐫𝐢𝐜𝐞: can you raise prices without a significant hit on demand? 2️⃣ 𝐕𝐚𝐫𝐢𝐚𝐛𝐥𝐞 𝐜𝐨𝐬𝐭𝐬: can you reduce product, freight, fulfilment or transaction costs without a hit on quality? 3️⃣ 𝐀𝐝 𝐬𝐩𝐞𝐧𝐝: can you improve your ad performance and spend less to acquire customers? 4️⃣ 𝐎𝐩𝐄𝐱: can you trim OpEx and avoid unnecessary bloat? Improving one or multiple of these levers should lead to a better outcome for your 3 𝐦𝐚𝐫𝐠𝐢𝐧𝐬. With Black Friday just days away, how are you expecting your P&L to shape up? https://lnkd.in/eRYsQxwW

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