Our latest article introduces the "4 levers, 3 margins" approach to improving a brand's profitability. The 4 𝐥𝐞𝐯𝐞𝐫𝐬 are inputs that you can exert some level of control over: 1️⃣ 𝐏𝐫𝐢𝐜𝐞: can you raise prices without a significant hit on demand? 2️⃣ 𝐕𝐚𝐫𝐢𝐚𝐛𝐥𝐞 𝐜𝐨𝐬𝐭𝐬: can you reduce product, freight, fulfilment or transaction costs without a hit on quality? 3️⃣ 𝐀𝐝 𝐬𝐩𝐞𝐧𝐝: can you improve your ad performance and spend less to acquire customers? 4️⃣ 𝐎𝐩𝐄𝐱: can you trim OpEx and avoid unnecessary bloat? Improving one or multiple of these levers should lead to a better outcome for your 3 𝐦𝐚𝐫𝐠𝐢𝐧𝐬. With Black Friday just days away, how are you expecting your P&L to shape up? https://lnkd.in/eRYsQxwW
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Is your business ready to handle the Black Friday rush? Get ahead of the game with some simple steps—like forecasting demand and giving customers real-time order updates. These small changes can make a big difference when sales start rolling in! 📦 "Accurate inventory management has been key to success. With real-time stock visibility, brands can quickly respond to demand spikes, preventing stockouts and overstocking." Ready to make this Black Friday a success? Link in the comments! 🔗 #BlackFriday #eCommerce #fulfillment #fulfillmentforeurope
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⬛️ [Black Friday 2024] Are you ready? 👉🏻 Let’s have a look at Black Friday 2023 true results! Black Friday growth is lower by 4 points compared to year-to-date growth ; whereas Appliances, Beauty, and Computer & Electronics have the highest uplift during Black Friday. Participation rates, average online spending, and the number of orders vary significantly from one country to another Don't want to miss out on our Black Friday 2024? NielsenIQ helps you: 📈 Before Black Friday: To anticipate all the e-commerce trends of the season, visit https://lnkd.in/gTHn4E69 ⚑ During Black Friday: Track real-time performance on the big day with our insights teams 🙌 After Black Friday: Join us for a dedicated webinar on December 12th to review the results with us: https://lnkd.in/gruaYWJT
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⬛️ [Black Friday 2024] Are you ready? 👉🏻 Let’s have a look at Black Friday 2023 true results! Black Friday growth is lower by 4 points compared to year-to-date growth ; whereas Appliances, Beauty, and Computer & Electronics have the highest uplift during Black Friday. Participation rates, average online spending, and the number of orders vary significantly from one country to another Don't want to miss out on our Black Friday 2024? NielsenIQ helps you: 📈 Before Black Friday: To anticipate all the e-commerce trends of the season, visit www.nielseniq.com ⚑ During Black Friday: Track real-time performance on the big day with our insights teams 🙌 After Black Friday: Join us for a dedicated webinar on December 12th to review the results with us: http://bit.ly/4e410ME
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Inventory check! ✅ Don’t let a stockout ruin your Black Friday sales. 🛒Now’s the time to ensure you have enough stock to meet the demand. Plan smart, sell big! #BlackFridayPrep #InventoryManagement #EcommerceSuccess
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What is Bright Friday? We live in a growth economy and nothing makes it clearer than Black Friday. The more retailers sold last year, the more they have to sell this year to top it! A single day was no longer enough to reach the sales targets, so the day became a weekend, then a week and now almost a month. Where will it end? Retailers have been buying products specifically for Black Friday for a long time. The more customers buy, the more production is initiated for next year. The more resources are ripped out of our planet, transformed to fast living products to become trash. At Tildi, we only sell what is already there. That's why we call our campaign Bright Friday. Because we are confident that people will realise that the constant discount campaigns are not good for anyone. Not for retailers, not for people and certainly not for the planet. We promise, that our sale success this year will not result in any additional production ever. This is the essence of our Bright Friday. Would you rather see a Black Friday SALE or a Bright Friday SALE in the shops next year?
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With Black Friday just around the corner, many sellers face the decision of whether to adjust their prices. Here are some pros and cons to help you weigh the decision: Pros: Attract More Shoppers: Competitive pricing can draw attention from bargain hunters actively searching for the best deals. Increase Sales Volume: A well-timed price drop can lead to higher sales, especially for products in high demand. Boost Visibility: Lowering prices can improve your product's ranking on Amazon, making it more likely to be seen by potential buyers. Cons: Reduced Profit Margins: Price cuts mean you may earn less per sale, so it's important to ensure the discount doesn't eat into your profits too much. Potential Brand Devaluation: Constant discounting can create the expectation that your products are always on sale, which could diminish perceived value over time. Price Wars: Competitors may quickly match or lower your price, leading to a race to the bottom where no one benefits. Ultimately, the decision to adjust prices for Black Friday comes down to your goals—whether you’re focusing on volume or profitability. Carefully evaluate your strategy to make sure it aligns with your business objectives.
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During Black Friday, brands often give up profits through heavy promotions and face higher CAC. Acquiring new customers already costs 6x more than retaining them, and repeat buyers spend 67% more. At Replenit, we help brands turn one-time purchases into predictable, repeat revenue with AI-driven replenishment reminders. Check how you can stop spending 5-25x more and grow your revenue—even during Black Friday—by downloading our e-book below.
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This time of year brings excitement for the pricing community with the arrival of Black Friday. Black Friday, a period filled with overflowing inboxes brimming with offers, extends beyond just a single day to encompass a whole month. From consumer goods to services and B2B products, the array of deals is abundant. Surprisingly, even professional pricing services partake in the frenzy, using Black Friday as a reason to slash prices. For consumers and buyers, this abundance of offers is undoubtedly appealing. However, the reality is that Black Friday discounts and promotions often do not translate into profitability. The discounts offered frequently do not align with the benefits gained. While there may be arguments for using Black Friday deals to attract new customers or increase foot traffic, the outcome is often not as lucrative as anticipated. Despite the questionable profitability of Black Friday promotions, one silver lining emerges for the pricing optimization community: the opportunity to write about this phenomenon, share insights, and offer advice. 😀 😉 #pricing #rgm #blackfriday
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Black Friday is almost here, and for many businesses, it’s one of the busiest times of the year. To make the most of this high-traffic period, an inventory check is essential. 🛍 Here’s why: Avoid Stockouts: Nothing’s worse than running out of your best-sellers mid-sale. An inventory check helps ensure you have enough stock to meet customer demand and keep those sales rolling! Smooth Customer Experience: Customers expect a seamless shopping experience, especially during sales. Knowing exactly what’s available minimizes order delays and prevents issues with backorders or refunds. Maximize Revenue: By knowing your inventory levels, you can confidently promote your products and boost sales without worrying about disappointing customers. Taking time to double-check stock levels before the rush can lead to a smoother, more successful Black Friday. Need support with payment processing this holiday season? Madison Payment Specialists is here to help make transactions simple and efficient! 📲 256-598-3638 🌐 madisonpayments.com
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Only 78 days until Black Friday 🫣 Have you started inventory planning yet? If not, let's go through it step-by-step: ✅ Complete and inventory cycle count ✅ View last year's performance ✅ Identify your focus products ✅ Anticipate long lead times ✅ Sync stock counts across sales channels
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