WBBM | CBS Chicago’s Post

It was a pleasure talking with Digiday about Gen Z's news consumption habits. "We’ve been seeing this transition in the works for a long time, but I think Gen Z is going to mark a very real transition from brand content to creator content,” CBS News’ Capatides said.  Capatides added that this may cause a shift in how news organizations create content. “Brands are going to have to figure out how to produce content that looks and feels more like creator content, which means it’s probably going to be less produced, less edited, and perhaps less editorialized,” Capatides said. “It can have all the necessary content context, but Gen Z is going to want to come to their own conclusions about what’s happening in the world.” For its part, CBS News has embraced TikTok’s green screen format that allows a reporter to talk in front of supporting images and videos in order to engage viewers visually while they’re relaying facts. “On TikTok you see a lot of creator content of a person in front of a green screen walking through the news and breaking things down,” Capatides said. “We can create videos with our anchors and correspondents functioning in that role. They can walk [viewers] through the video and break [content] down in a way that feels authentic. That’s just creator content in a very smart, high standards way of doing it.” Capatides said replicating a recent top CBS News website story in a 33-second TikTok video brought in a large amount of social media views. “In under a week, it had 6.5 million views on TikTok and 1.5 million views on Instagram,” Capatides said. “That’s 8 million views and over 100,000 likes. That proves if you take a web story and you evaluate, ‘How am I making this as interesting and authentic as possible to this audience?’ then you see the traffic payoff.” Read the full story at: https://lnkd.in/eYhSCQWn