Wbg’s Post

What’s in a Name? The Story and Meaning Behind The Love Co. Choosing a name for our brand wasn’t just a task—it was a declaration of what we stand for, what we believe in, and the values we want to share with the world. When we named our brand The Love Co., it wasn’t just about creating a label; it was about setting an intention. We wanted our name to be a reflection of everything we put into our products and everything we hope you experience when you use them. At the heart of The Love Co. is a simple yet powerful belief: that love is the most important ingredient in everything we do. Whether it’s the love we have for the art of creating beautiful fragrances, the love we feel when selecting high-quality ingredients, or the love we hope to share with each of you through our products, love is what drives us. We believe that self-care is an act of love—both for yourself and for those around you. That’s why we pour our hearts into every product, ensuring that when you reach for a bottle of The Love Co., you’re not just choosing skincare—you’re choosing a little moment of love, crafted just for you. Our name is also a promise. A promise that no matter how we grow or where our journey takes us, we will always stay true to the values that inspired us from the beginning. We will continue to create products that make you feel cherished, valued, and loved. This is just the beginning of our story. Over the next few weeks, I’ll be sharing more about our journey—from choosing the name to crafting an assortment of 75+ products, each infused with love. Stay tuned to learn more about how The Love Co. came to be, and how we’re bringing love to every part of your self-care routine. We’d love to hear your thoughts and feedback along the way, so please share your comments with us! Thank you for being a part of this journey with us. Your support and trust mean the world to us, and we’re excited to keep sharing our love with you, one product at a time. #TheLoveCo #BrandStory #LoveInEveryBottle #SkincareWithHeart #OurPromise

We have been mentioned in Cosmopolitan last week, under '14 Best Places to Buy Bras That You'll Love Forever'. Alongside some well known brands, Nubian Skin's Naked Bra was pride of place and we are grateful to Cosmopolitan for featuring us! Read the Article Here: https://loom.ly/UZOhzwA Shop the Naked Bra Here: https://lnkd.in/efJf8Vvm #nubianskin #melanin #blacklivesmatter #blackownedbusiness #blackowned #blackbusiness

Saturday's are for shout outs ; brands I've loved this week. ft. my new fire hair. The Kind Brand Company are killing it as per with their amazing tanning ranges. With award nominations coming out her ears, She beleives in natural, ethical ingredients (she's even in the top 200 Ethical Brands list!) Shakeup Cosmetics | B Corp™ yess that's right B Corp 💅 bringing some newness to the table with a brand offering makeup and skincare...catered to men!! And I'm not talking queens like Ru Paul...I'm taking about hitting the market and normalising that 'the typical man' can look after their skin and glow just the same as us gyals. Sleek N Easy I've been watching for months go from strength to strength. More stockists..a bigger warehouse.. really pushing to create more choice on the shelves to give us all a quick and easy solution to making us look more 'together'. Nothing says crazy cat lady like a head full of fly away hairs. What brands have caught your eye this week? 👀 SHOUT THEM OUT IN THE COMMENTS! Supporting brands doesn't actually have to cost you a thing and the most successful kind of marketing is word of mouth I swear. ________ I'm Rebecca Howarth🫀🧠 I blend my knowledge in people, products and passion to bring you something you probably haven't seen before. Follow my journey, let me watch yours👀 #shoutout #brands #personalcare #peoplefocused

🎁✨ Pardon My Fro in Forbes' Holiday Gift Guide 2024! ✨🎁 We’re thrilled to see Pardon My Fro featured in Forbes’ Holiday Gift Guide! Our partnership with Horizon Beauty Group brought their bold, beautiful haircare vision to life—perfect for celebrating natural curls and coils this holiday season! 🎁💚✨ Want your products to stand out? Let’s create packaging that pops! 💌 contact@saphired.com #BlackOwnedBeauty #Beauty #packaging #BeautyIndustry 🔗 Find the article link in the comments!

Australian Broadcasting Corporation (ABC) interviewed the founder of MCo beauty, Shelley Sullivan on their dupes. Dupes of more expensive product have been increasingly popular due to the rising costs of living. Other companies can potentially dupe a formula and packaging (though there are ways that you can prevent this) but they can’t dupe is the brand’s community and story. Things like a more a strategic product range, sustainable supplier selection, packaging research, or in-store experience all collectively add up to that $70 price point. MCo Beauty community is made up of people who want to get access to the same quality makeup at a lower price point, while people in the CT community is made up of people who want to get a personalized luxurious experience to feel special and valued. I have a neutral opinion on dupes because they offer both positive and negative effects on the beauty industry. I understand how dupe culture can be scary for beauty brand owners, but it can also be very lucrative as long as it’s done ethically!

I promised I'd share the outfit... Ulta Beauty hosted us and hundreds of other brands at their annual event. Our outfits were a huge hit 🎉 Big Flo Energy 😅 Not only did it resonate, but it quickly made everyone realize what we did at Bushbalm Skincare and why our brand mattered. Here's are my lessons for all events and shows: 1) Tell a story - If you don't have something compelling or interesting you will get lost in the noise. 2) Focus - It may seem like you need to focus on your full assortment, but only focus on a few hero items. This will make it again more memorable. 3) Be Approachable - Depending on your brand you may go with a more serious or clinical look. This is fine, but make sure to pair it with activations to make people more comfortable to approach your booth. Huge shoutout to Racquel Wakida Maria Shirokov and Kiana Buzza for crushing the event! #SmallBusiness

Just like a good moustache, great ideas need to be nurtured and protected. 💈 This Movember, as we grow awareness for men’s health, let’s also think about how IP protects the barbers, brands, and products behind the movement. From trade marks on grooming products to patents behind on unique grooming tool, IP ensures that barbershops and dapper brands can stand out, build trust, and create lasting connections with their clients. A strong IP foundation helps barbers and grooming brands keep their creative edge sharp and secure, so they can continue doing what they do best - keeping beard glistening and supporting their clients and communities. 🧔🏽🧔🏻♂️ Do you own a grooming brand or barbershop? Let STEYN IP® help you protect your style, identity, and competitive edge. * PS: tag your favourite local barber to show your support to Movember. 🪒 #Movember #IPProtection #BarberShop #STEYNIP #DreamersWelcome #steynipSTELLENBOSCH #protectingdreams #intellectualproperty

In my business, it's so important to sell the experience as opposed to the product. And this weekend I've been on receiving end of some of the worst network marketing behaviours I could imagine. 🦋Pages and pages of messages that went on for hours 🦋An invite to attend a 45 minute video call - totally cold with no idea of my needs and what's going on in my life. As if anyone has 45 minutes to spare without understanding what the benefit of making that sacrifice.? 🦋Messages focused on features rather than my problems/ needs/ goals. 🦋Consistent messaging, with no effort to build a relationship. She wanted a sale and that was it. When I started my Tropic Skincare business I made a commitment that I would always 🦋Share my love of Tropic in a respectful way 🦋Always try to give a personal service and support structure to my customers and Team 🦋And if somebody is not interested, then that's okay. One of the huge experience's of adopting clean Skincare in my 50s is that on days like today I am comfortable to go bare faced. How about you? #skincare #skingoals #fiftyandfabulous #networkmarketing #therightway

Mark your calendars! 📆 26th SEPTEMBER 2024 26th SEPTEMBER 2024 26th SEPTEMBER 2024 Beauty Bulb is levelling up this year and we can’t wait to share the news with you soon 👀 Comment with a 💡 in the comments section below if you’re just as excited as us! #ComingSoon #LaunchingSoon #BusinessSupport #TradeWithoutTheShow #BeautyInnovation #BeautyBulb #BusinessGrowth #TheBrandBook

My mate got an Old Spice gift box for Christmas in 1995 and decided it was a good idea to wear it out. We didn’t go lightly on him and he never shook the association. He was called “Old Man” from the age of 14. When we think of “Positioning”, images of disruptive brands “creating new categories” comes to mind. But you don’t need advanced tech or new age products to make a noise and claim a market. Old Spice’s turnaround was remarkable. It wasn’t product development that turned the company into the #1 Men’s Body Wash in the world. It was personality and humour. Their repositioning strategy spoke to a different group of people in a different way with a different personality. Brand strategy has many tools. Are you using personality in yours? #differentiationstrategy #oldspicepositioning #brandpositioning