Women of Community Banking Podcast’s Post

Name: Women of Community Banking Podcast on LinkedIn: #leadership #strategicgrowth #marketinginnovation #creditunions…
Uploaded: 2024-11-18T13:44:13.675Z
Duration: 2 min 28 s
Channel: Women of Community Banking Podcast

Women of Community Banking Podcast

1,008 followers

3w Edited

🌟Driving Growth and Building Brand Excellence at Keesler Federal Credit Union Susan Song, CMO of Keesler Federal Credit Union, is redefining success through strategic leadership in two key areas: 🚀 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗚𝗿𝗼𝘄𝘁𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 : Implementing data-driven marketing strategies to drive member acquisition and expand Keesler’s footprint. Focus on sustainable growth ensures long-term success while delivering value to members. ✨ 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗿𝗮𝗻𝗱: Positioning Keesler as a trusted financial partner. Her emphasis on authenticity and alignment with values of Gulf Coast enhances member loyalty and solidifies the brand’s reputation. Susan’s vision is a testament to the power of marketing in shaping the future of credit unions. #Leadership #StrategicGrowth #MarketingInnovation #CreditUnions #BrandStrategy

Transcript

If you have brought for a vision or if you have any specific vision for the credit union. Well, I, you know, again, I think the objectives of marketing are very in line with the overall companies objectives and we're in a very kind of aggressive period of growth right now. In particular, regionally, we are expanding into new markets. And so I think there are two components that at the highest level 1 is building that growth machine. And really being that engine that kind of supports the growth in as we move into these new markets. The second piece, well it's the brand comes first. So I'll say the first piece is building the brand. And really, you know, kind of focusing on increasing the value of the brain and increasing the equity of the brand. And that's that's my goal for every. For every role that I've been in and I think that is kind of the prime primal, primal goal of a chief marketing officer. But but I also think and I mentioned this, there's a great opportunity to. Build the brand in a way that also kind of. Showcases like the the, the beauty of this region, the Gulf Coast, and I think a lot of people don't know about the Gulf Coast and Keesler Federal is the Gulf Coast. We're not going anywhere. We are, you know, Biloxi and the Gulf Coast Gulfport area is our home. And so I think there's a lot of misperceptions about, you know, this area and the South in general. And, you know, at the end of the day, we're always going to be operating in either, you know, Mississippi, Alabama and Louisiana and they are. The, the probably the poorest states in the country. And I, I don't think people realize how diverse it is here, how vibrant it is. The economy is really, I think thriving. And, you know, I feel like this is a kind of a. You know, a time like, you know, an opportunity to kind of grow the brand in conjunction with sort of this this region and, you know, kind of putting light on, you know, putting a good light on this region and and kind of making it, you know, a place where people want to be, I guess. And and, you know, kind of.

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