We Are Am Agency’s Post

You ain't foolin' no one! "Look at our great brand culture, everyone is so happy eating pizza together!" You ALL know the picture I'm talking about. The one where the brand tries to make you feel like they are some beacon of humanitarian light when we all know those pizza eating junior employees are... miserable 😫 . Brands love fooling themselves but the problem is... Brand is all about getting your audience to see themselves in you. Which is why: 🔹 Every little thing you do matters - it all signals something 🔹 Don't create noise & mental clutter. Being "seen" should be very focused. 🔹 Be genuine - Above ALL else. If it's not real it's not gonna work. Too many brands fool themselves into thinking they're putting out authenticity when it is anything but. #brand #marketing

The Power of Red in Branding: Bold, Passionate, and Innovative 🔴 Red is more than just a colour; it’s a statement. It grabs attention, sparks emotion, and creates a sense of urgency. Whether in food & beverage, sports, or innovation, brands use red to evoke excitement, energy, and passion. 🔴 In food & beverage 🍟 , red stimulates appetite and enthusiasm. In the sports world, it represents power, drive, and strength. For innovative brands, red communicates boldness and cutting-edge progress. 🔴 Red drives action  🔥 , resonates emotionally, and leaves a lasting impact. When used strategically, it becomes more than just a hue—it’s a powerful tool for connecting brands with their audience. #BrandingPower #RedInBranding #BoldAndPassionate #ColorPsychology #InnovativeDesign #EmotionalConnection

Celebrating this week's Marketer To Watch: Michael Pittman, the VP and Head of Marketing for Cinnabon–the brand best known for its crave-worthy cinnamon rolls. 👏 In his interview, Michael serves up a feast of content on: ➡ The resurgence of brand marketing and long-term brand building. ➡ The evolution of search behavior. ❌ Why we need to stop using one-size-fits-all customer journeys. ➡ Revolutionizing loyalty through experiential engagement. ➡ How breadth of experience will make you a better marketing leader. ➡ The power of storytelling to inspire action and transcend time, people, and cultures. Check out the rest of Michael's story here: https://lnkd.in/gEtJxA2X #brandmarketing #searchengineoptimization #searchbehavior #customerjourney #loyaltyprograms #iconicbrands #marketing #marketingleadership #storytelling #brand #marketersthatmatter

Missed our Brands & Beer seminar last week? Don’t worry, we’ve got you covered! We shared some lessons on successful branding, and now you can access all the insights. Download the full presentation here: https://lnkd.in/ddFsY_yd 📥💡 Got questions or want to continue the conversation? Feel free to reach out! #branding #branddesign #brandstrategy #brandexperience #visualidentity

There's a zen about this image, isn't there? 🧘 It's the same zen that our clients feel after they start working with us 🌈 "Thank God. I don't have to worry about social media anymore. I can just focus on running my business." 😌 Every successful food & beverage brand is focusing HARD on social 📈 While some try and take that responsibility in-house, others understand the value of outsourcing it to experts 💡 Because social SHOULD BE A TURNKEY MARKETING SOLUTION 🔑 It should generate leads and brand awareness 👀 Just as it has done for Filmland Spirits, who's grown its operations since working with us 🍹 #beveragebrand #socialmediamarketing

A really interesting case history on #brandstrategy. ““[Liquid Death] sees itself as a media company first and a product second,” observed Young. “The company’s CEO has said in multiple interviews that you can’t ‘own’ an ingredient like canned water, but it could own a unique brand, wrapped in a compelling package, with a bold point-of-view that speaks to a niche audience.” If this can not only be theorized but also successfully executed for a product most people would see as a commodity, how much more true this statement should be for categories with higher intangible value! #brandmanagement #branding #marketingstrategy https://lnkd.in/eaB8mMmw

To improve brand value ofering unique mindset. To be one step in the future.

LEAD THE FUTURE Global consumers are increasingly seeking authentic, purpose-driven brands. By leveraging our heritage, engaging in powerful storytelling and embracing social responsibility, we can lead the future by enhancing our global reputation. Let’s build wine brands in a changing world through authenticity, storytelling, and social impact. #SouthAfricaWine #SAWine #SAWineSummit #Summit2025 #LeadTheFuture

LEAD THE FUTURE Global consumers are increasingly seeking authentic, purpose-driven brands. By leveraging our heritage, engaging in powerful storytelling and embracing social responsibility, we can lead the future by enhancing our global reputation. Let’s build wine brands in a changing world through authenticity, storytelling, and social impact. #SouthAfricaWine #SAWine #SAWineSummit #Summit2025 #LeadTheFuture

In an iconic scene from the series *Mad Men*, Don Draper pitches Heinz ketchup with the tagline "Pass the Heinz." This seemingly simple ad brilliantly showcases the power of engaging a customer’s imagination. Instead of overwhelming viewers with product shots, flashy visuals, or celebrities dancing around, the ad invites them to fill in the blanks, turning them into active participants in the brand experience. This subtle approach creates a deeper connection, as people naturally project their own positive memories onto Heinz ketchup. In Pakistan, it's time we take a page from this playbook. Rather than bombarding our audience with too much information and noise, let's focus on simplicity that taps into personal experiences and emotions. It's about educating and helping our audience grow, not just selling to them.