Saatchi & Saatchi (We Are Saatchi)’s Post

Creative Equals and Creativebrief launch RISE Trend Report 📈 To amplify voices for change and learn from the brands successfully embracing inclusion, for the third time, Creativebrief has partnered with Creative Equals to create a trend report sharing the key insights from Creative Equal’s flagship RISE event The report will amplify the key themes of the conference including the importance of inclusive marketing and why brands should embrace the ‘Return on Inclusion'. Leading marketers will share how inclusion can drive both creativity and profitability "All marketing needs to sit in a Human Rights framework. Instead of rolling back or rolling over on diversity, equity and inclusion, we need to lead the roll out." - Ali Hanan, CEO of Creative Equals sign up to receive the trend report: https://lnkd.in/ewnSXK9a

Embracing Representation: The Power of Seeing Ourselves On Stage The stage is not just a platform for performance; it should act as a mirror, reflecting society. As creators and performers, it's our responsibility to ensure that everyone in our audiences feels seen, heard, and represented. At Pop Up, we uphold this responsibility by creating an environment where diversity thrives. Regardless of gender, age, body shape, or race, every individual who experiences one of our productions should leave feeling empowered and valued. This applies to both our audience members and performers. But how does this commitment impact our clients? By partnering with a company that prioritizes diversity, our clients not only open their doors to a broader audience but also create a welcoming space for those who may have previously felt excluded. This inclusivity doesn't just lead to larger audience sizes; it translates into increased footfall, extended dwell times, and ultimately, a greater return on investment. At Pop Up, we believe that embracing representation isn't just the right thing to do—it's also the smart thing to do. That's why it's a huge part of our mission to #MakeEntertainmentTheDestination.

Inclusion isn't just a trendy buzzword, it’s about ensuring every voice is heard and every person is represented, especially in marketing. When we see ourselves reflected in the world around us, it fosters connection and belonging. As marketers, it’s our responsibility to create campaigns and content that reflect the diversity of our audiences. But representation isn’t just about checking boxes; it’s about truly understanding the different lived experiences that shape how people connect with brands. How do you ensure that representation is front and center in your marketing efforts? What have you found to be the biggest challenge in authentically reflecting diverse voices?

I recently attended the 9th Annual ColorComm, Inc. Conference alongside some of my favorite partners—Faith McIver, MPS, Chanel Lake and Iasha Watson, M.Ed.—where over 400 women of color in communications, marketing, advertising and media gathered to discuss business, community and inclusion. Here are six key takeaways that captured the spirit of the sessions and conversations we had: 1. Treat your health like a business—Take charge of your well-being with the same focus and dedication you’d bring to running a company. 2. Trust your voice—Speaking up is essential to unlocking your potential. 3. Brilliance comes from taking risks—Sometimes, stepping into dissonance is where real magic happens. 4. Change what you cannot accept—If something doesn’t align with your values, take action to make it right. 5. Don’t let the fear of a "no" block a potential "yes"—Channel Naruto’s unshakeable confidence. Believe in yourself, even when the odds seem stacked against you. #believeit 6. Believe in succession planning—Prepare for your future and help others rise with you. #C2la2024 #colorcomm

What is brand polarization in our Inclusion Continuum? In polarization, a brand is moving from awareness to understanding. The brand may be set in its current ways. Polarization is an ethnocentric placement, meaning that all other cultures or dimensions of difference are compared to the dominant one. While unintentional, there is often an implication that equity-deserving audiences are different from or less than the dominant culture. Learn more from our article. https://lnkd.in/e8ZB2WWC

🌎 Kicking Off Hispanic Heritage Month: Celebrating Culture in Packaging 🎨 As we begin Hispanic Heritage Month, and as a proud latina, excited to highlight how brands can honor our vibrant culture through packaging. It’s more than just a design choice—it’s about storytelling and connection. 🎉 Why This Matters: Cultural Representation: Packaging can reflect the rich traditions and artistry of Hispanic cultures, making products feel authentic and relatable. Storytelling: Every design element can tell a story. Let’s celebrate the colors, patterns, and symbols that resonate with our heritage! Community Connection: Thoughtful packaging fosters loyalty and appreciation, showing that brands value and respect our experiences. Diversity in Marketing: Embracing Hispanic heritage enhances inclusivity, enriching brand narratives that resonate with diverse audiences. 💬 As we celebrate, I’d love to hear how you’re integrating Hispanic heritage into your packaging strategies! Share your thoughts below! #HispanicHeritageMonth #ProudLatina #CPG #Packaging #CulturalRepresentation

Cultural Diversity in Media 🌍✨ As we continue to navigate the ever-evolving landscape of media, it's crucial that we prioritize and celebrate cultural diversity. Here’s why: Representation Matters Seeing ourselves reflected in the stories we consume can be incredibly powerful. It validates our experiences, fosters empathy, and breaks down stereotypes. Diverse representation isn't just about numbers; it's about authentic storytelling that captures the nuances of different cultures. Enriching Perspectives Cultural diversity brings a wealth of unique perspectives and ideas to the table. This richness enhances creativity and innovation in media. By embracing diverse voices, we create content that resonates with a broader audience and sparks meaningful conversations. Breaking Barriers Inclusive media helps bridge cultural gaps by promoting understanding and respect. It challenges systemic inequalities by providing opportunities for underrepresented groups to share their stories. Empowering Communities When media reflects the diversity of our world, it empowers communities to see themselves as part of the narrative. It encourages young people from diverse backgrounds to pursue careers in media, creating a more inclusive industry. Let's Make a Difference As consumers, creators, and advocates, we have the power to demand more diverse representation in media. Here are some ways you can contribute: Support Diverse Content: Engage with films, TV shows, books, and other media that showcase diverse stories. Amplify Underrepresented Voices: Share work by creators from diverse backgrounds on your social media platforms. Advocate for Change: Use your voice to call for greater diversity within the media industry. Together, we can build a more inclusive and vibrant media landscape that celebrates the beauty of cultural diversity. #CulturalDiversity #MediaRepresentation #Inclusion #DiversityAndInclusion #EmpowermentThroughMedia Himanshu Chauhan (PhD)

This year's festival promises to be a pivotal moment for Diversity, Equity, and Inclusion (DEI) in the creative industry. With a dedicated focus on amplifying diverse voices and fostering inclusive practices, Cannes Lions International Festival of Creativity 2024 is set to lead the way in driving meaningful change. Key highlights to look forward to: 1) Inclusive Programming: Sessions and workshops dedicated to DEI, featuring industry leaders and trailblazers. 2) Celebrating Diverse Talent: Recognition of work that champions diversity and drives positive social impact. 3) Collaborative Efforts: Opportunities for brands, agencies, and creatives to collaborate on DEI initiatives. Let's embrace this opportunity to learn, grow, and make a lasting impact in our industry. Together, we can create a more inclusive and equitable future. 🌍✨ #CannesLions2024 #DEI #Diversity #Equity #Inclusion #CreativeIndustry #Innovation

"The Inclusion Corner" - A Paradox Over the weekend, I had the chance to visit a mall that was decked up with Pride Month decorations—rainbows, colorful balloons, and wait for it, a neon sign that read "Inclusion Corner." While the display itself was stunning, it made me question the intent behind putting these decoration up. "Inclusion Corner" in itself is a paradox; inclusion doesn’t start in a corner, or a particular phase—it needs to exist all around us! Maybe that is why, we are unable to live up to it's true meaning! It has become more about the show than the real support! An Instagramable Photo Booth if you may! I see Linked In filled with stories around similar efforts being made—colorful decor, balloons, celebratory gestures and what not, but still just scratching the surface. What beyond this? Are we genuinely educating ourselves and our colleagues about the importance of inclusion and diversity? Are we using Pride Month as a cover to hide the fact that we are not making sufficient efforts to educate ourselves and integrate people from different communities all year round? Inclusion isn't just about visibility; it's about understanding, empathy, and real, ACTIONABLE change. It’s a continuous effort to make every individual feel valued and respected, Pride Month or not! Let's challenge ourselves to go beyond the surface. Let's use this time to educate, to listen, and to foster an environment where everyone feels seen and heard. Because true inclusion starts with awareness and leads to action. Let the balloons be a start, a sign of creating awareness, but not all that you do this year to take a step towards inclusion! Let me know what you think and oh, Happy Pride Month, everyone! 🏳️🌈✨ #DEI #Thoughtleader #inclusion #pride #surfacelevel #educate #diversity #decor

At Reflect, we have a passion 🧡 for diversifying the media. We help brands and business ensure that diversity and inclusion are built into their marketing campaigns. Does this sound like something we can help you with? Contact us now by emailing managing director Jax Blake at jax@reflecttheagency.com or by following this link: https://lnkd.in/e66mAYH7 #Passion #DiverseMarketingCampaign #DandI #DiversityandInclusion #Representation #Diverse #Inclusive #DandIStrategy #DiversityandInclusionStrategy #ReflectTheAgency #InclusiveTalent #InclusiveMedia Alt Text: An image with the words, ‘DO YOU SHARE OUR PASSION FOR DIVERSIFYING THE MEDIA?’. The text is white, apart from the word ‘PASSION’, which is orange, and each line of text is inside a turquoise box. There’s an orange thumbprint pattern in the background and a turquoise border around the image.