Fanny Bonodot (Head of Influence) & Renaud Arnaudet (DA sénior) étaient à la TwitchCon ce week-end 🙌
Delighted to share my experience at TwitchCon 2024 in Rotterdam! 👾🎉 This amazing event, organized by Twitch, brought together streamers, creators, and fans to celebrate our shared passion for streaming. Throughout the day, I attended several insightful panels and talks. One highlight was a session with Daniel Clancy (CEO Twitch), and another was "Exploring the World of IRL Streaming" featuring Alejandro Solla ( /alexboken on Twitch) & /japanjordi. But the most interesting panel for me was "Brand & Streamer Synergy" moderated Jon B., Justin Willhite, /robinpetra, and /friskk, where they discussed the evolving relationship between brands and creators on Twitch. As an employee of We Are Social, I was keen to hear from various creators about their interactions with brands. Among the wealth of valuable information shared, the creators reminded us of the specific green and red flags when it comes to initial contact from brands or agencies 💌 Green Flags ✅ • Personalized emails tailored to the creator, paying attention to correctly spell their username. • Providing context, such as, "We know you frequently stream Farming Simulator, so we thought of you for a collaboration with a tractor brand." • Having a professional, clean, and readable email signature with a clear professional address. Red Flags 🚩 • Being overly familiar in tone, assuming the creator is young and "cool." It's essential to maintain professionalism, at least initially. • Following up too quickly and frequently, which can annoy the creator. These reminders may seem logical, but given the enthusiasm of the streamers in emphasizing them, it clearly shows that some of these rules are still not always followed. Therefore, it's always beneficial to revisit these best practices 👀. At We Are Social, this kind of engagement is part of our daily routine, especially within our influence team led by Fanny Bonodot. S/O to We Are Social, Vincent Reynaud-Lacroze and Jean-Baptiste Bourgeois for giving me the opportunity to attend this event! Thanks to Timothee Nicolas at Amazon Ads and Clément Morin at Twitch for the invitation. See you soon on my Twitch channel /renoube 😉
