We Are Social’s Post

#ThursdayThoughts More than a quarter of a billion unique user identities started using social media platforms over the past 12 months, taking the global total to 5.07 billion by the start of April. For more data like this, check out our full Digital 2024 report  - link in comments 🔗

Irish consumers are navigating changing spending patterns, emphasising value, and paying attention to data privacy. As marketers, understanding these trends can help tailor strategies to meet consumer needs effectively. Here are some key components of successful social media strategies. #socialmediatips #onlinestrategy #mx3Ireland #SmarterMarketing #socialmediastrategy

Facebook and other social media companies struggle with trust, with only 6% globally comfortable sharing personal data, according to a 2024 Thales survey https://lnkd.in/dBwBaU2E

#ThursdayThoughts The typical social media user now makes active use of 6.8 different platforms every month. For more data like this, check out our full Digital 2024 report 🔗 https://lnkd.in/g2nhCEpZ

873. That's the number of partners this website sells your data to. At least they are honest. Not sure if the average user cares. That's what my social media analyst intuition tells me, they don't. At least not in the Ro market. #dataprivacy #digitalmarkwleting

#ThursdayThought Internet users are spending an average of 6 hours and 35 minutes a day online, 2 hours and 20 minutes of these are on social media. For more data like this, check out our full Digital 2024 report  - link in comments 🔗

CMT's Kieran Lindsay investigates the proposed duty of care for digital platforms, wondering how it might interact with a social media ban and the prospect of digital IDs 👇 https://lnkd.in/gD3M-xjc

YouGov recently published a report on media consumption habits in the UK, with results broken down by age. The survey’s results revealed Facebook to be the top media choice for those over 25. Compared to 2021 data, the platform that’s gained the most traction across all ages is Youtube. Click through to see preferences specific to each age group. #socialmediahabits #socialmediausage #UKmarketing

🤔Did You Know? 👉There Are 5.22 Billion Social Media Users World Wide, Accounting For 63.8% Of The Global Population. . . . #schoolofinternetmarketing #schoolofittraning #schoolofgraphicdesign #DidYouKnow #didyouknow #DidYouKnowThis #digitalmarketing #digitalmarketingtips #digitalmarketingplan #digitalmarketingagency #digitalmarketingexpert #digitalmarketingtalent #digitalmarketingforbeginners #digitalmarketingtipsandtricks #socialmedia #socialmediatips #SocialMediaGrowth #socialmediaexpert #socialmediamanagerlife

Are you having trouble analyzing your social media results to find useful insights? We've got three metrics to help you improve your social media reports. Read "3 Data Gems to Boost Your Government Agency's Social Media Performance" here: https://loom.ly/0HenT7k