With the rise of trends like #underconsumption, Global head of research & insight, Paul Greenwood spoke to Creativebrief on how Christmas advertising can embrace this shift and appeal to a consumer that doesn't want to buy. ❌ 🛒 Read more in Creativebrief ⬇️
How can Christmas advertising better embrace the shift towards underconsumption? In a world where consumers are increasingly aware of the climate crisis, we asked industry experts if Christmas advertising needs to change its tune 🎶 Featuring: Camilla Yates, Managing Partner – Strategy, elvis | creative agency | b corp, Andrew Blakeley, Strategy Director, The Ninety-Niners, Ruby Carter, Cultural Strategist, Truant, Paul Greenwood, Global Head of Research & Insights, We Are Social, Abigail Morrish York, Director Content & Partnerships, Wake The Bear, Matthew Charlton, CEO, Brothers & Sisters, and Ben Essen, Global Chief Strategy Officer, Iris Read the full article via the Creativebrief platform: https://lnkd.in/eEYE-N_E
