In 2024, one thing became abundantly clear to me: you have to bet on yourself. You can’t force anyone to see your worth, but you can show them better than you can tell them.
Over the last 12 months, my team of four and I have been tested in countless ways—and we rose to the occasion every single time. While our numbers may not rival companies with million-dollar budgets, the truth is clear: cultural relevance, genuine relationships, and data-driven decisions will always lead the industry.
There is HOPE for artists before their first hit record, and there’s HOPE for every talented industry professional who’s been overlooked or pigeonholed. I’m honored to be one of many examples of this on a global stage.
This year has been one of growth, impact, and transformation:
✅ 1200% growth in artist streaming & revenue—connecting creators with their fans in meaningful ways, garnering over 20 million streams independently.
✅ Secured 300+ premium DSP placements, proving that the right vision makes anything possible, regardless of who believes in you.
✅ Designed campaigns that generated 15M+ impressions, showcasing the power of storytelling in music marketing.
✅ Sold out a 45-city tour.
✅ Featured in Ebony Magazine.
✅ Secured a TIDAL Rising entry.
✅ Hosted 1,000 attendees at the CODE SLIZZY Event in August, connecting corporations to culture in intentional ways.
✅ Solidified a Reebok partnership in Q4, donating over 200 sneakers to deserving families in NYC through CODE GIVEBACK.
✅ Achieved 5 major sync placements with HBO, STARZ, and Netflix.
But this is just the beginning.
2025 isn’t just another year—it’s an opportunity to redefine the future. To shed the old and embrace the new. To innovate, empower, and inspire. I’m stepping into the new year with an unwavering determination to push boundaries, elevate artists, and make an even greater impact on culture.
YOU are the only thing stopping you. GET IT DONE.
#Inspiration #MusicMarketing #Innovation #CultureLeadership #2025Vision
