Faye McCray, Author, Speaker, and Communications & Content Executive, (As seen on NBC News, Fox 5 DC, & Good Day NY) shares how fractional teams lead to more inclusive storytelling and better strategy and results. "...Fractional project-based talent empowers companies to position themselves at the forefront of this cultural shift, ensuring they remain relevant and impactful in the years to come. Investing in inclusive storytelling isn't just a moral imperative; it's a strategic business decision that will pay off in myriad ways." Faye's Full Op-Ed (and so many more!) 🔗👉 https://lnkd.in/g3X9-yXG WORK WITH THE BOARD.
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Executive Coach | CEO Coach | Leadership Team Coaching for Scaling Businesses | Culture, Transformation & Organisational Consulting | Leadership Coach for High Performing Teams
Curious about how to turn a dry, data-heavy strategy into an irresistible force that captures hearts and minds? The answer lies in the art of storytelling. Strategy execution isn't just about numbers and plans – it's about igniting passion, fostering unity, and securing the unwavering support of your stakeholders. That's where the magic of storytelling steps in. Imagine weaving your strategic vision into a compelling narrative, where each phase and goal becomes a chapter of excitement and growth. Imagine your audience not just comprehending the strategy, but feeling it, connecting with it, and ultimately becoming advocates of it. That's the power of storytelling! Here are some golden takeaways to fuel your strategic storytelling journey: 1️⃣ Emotion > Data. Numbers might speak, but stories sing. Share anecdotes that reflect the challenges you aim to conquer and the triumphs you foresee. Paint a vivid picture of the future that leaves your audience yearning to be a part of it. 2️⃣ Protagonists. Every great story has a lead character. Cast your stakeholders as the key players of this strategic saga. When they see themselves as integral to the narrative, commitment skyrockets. 3️⃣ Simplicity Reigns. Complex jargon? Leave it at the door. A clear, simple narrative resonates. Break down intricate concepts into relatable metaphors that stick. 4️⃣ Engage, Don't Dictate. Engage in a dialogue, not a monologue. Invite questions, encourage feedback, and create an environment where minds collaborate to enrich the story. 5️⃣ Consistency Matters. Weave your storytelling into the fabric of your communication strategy. Consistency reinforces the narrative and keeps the passion alive. Strategy is more than a plan; it's a story waiting to be told. #Leadership #storytelling #communication #Humanresources ***************************** 👉 Follow me for more leadership and practical insights on building high-performing teams. 👉 Ring the 🔔 for notifications.
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Professional- Human Possibilities : People l Processes l Structure and NLP Master Therapist l Organisational Diagnostic Analyst
The power of storytelling...
Executive Coach | CEO Coach | Leadership Team Coaching for Scaling Businesses | Culture, Transformation & Organisational Consulting | Leadership Coach for High Performing Teams
Curious about how to turn a dry, data-heavy strategy into an irresistible force that captures hearts and minds? The answer lies in the art of storytelling. Strategy execution isn't just about numbers and plans – it's about igniting passion, fostering unity, and securing the unwavering support of your stakeholders. That's where the magic of storytelling steps in. Imagine weaving your strategic vision into a compelling narrative, where each phase and goal becomes a chapter of excitement and growth. Imagine your audience not just comprehending the strategy, but feeling it, connecting with it, and ultimately becoming advocates of it. That's the power of storytelling! Here are some golden takeaways to fuel your strategic storytelling journey: 1️⃣ Emotion > Data. Numbers might speak, but stories sing. Share anecdotes that reflect the challenges you aim to conquer and the triumphs you foresee. Paint a vivid picture of the future that leaves your audience yearning to be a part of it. 2️⃣ Protagonists. Every great story has a lead character. Cast your stakeholders as the key players of this strategic saga. When they see themselves as integral to the narrative, commitment skyrockets. 3️⃣ Simplicity Reigns. Complex jargon? Leave it at the door. A clear, simple narrative resonates. Break down intricate concepts into relatable metaphors that stick. 4️⃣ Engage, Don't Dictate. Engage in a dialogue, not a monologue. Invite questions, encourage feedback, and create an environment where minds collaborate to enrich the story. 5️⃣ Consistency Matters. Weave your storytelling into the fabric of your communication strategy. Consistency reinforces the narrative and keeps the passion alive. Strategy is more than a plan; it's a story waiting to be told. #Leadership #storytelling #communication #Humanresources ***************************** 👉 Follow me for more leadership and practical insights on building high-performing teams. 👉 Ring the 🔔 for notifications.
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How do you move from storytelling to narrative to create action for a company? Let’s break it down. ✍️ First, we can look at the six dimensions of reputation. ➡️ Reputation Dimensions ➡️ Vision & Leadership ➡️ Products & Services ➡️ Workplace Environment ➡️ Financial Performance ➡️ Social Responsibility ➡️ Emotional Appeal Next, we can map key narratives to each reputational area. ➡️ Vision & Leadership 🌟 North Star narratives ➡️ Products & Services ⚙️ Value narrative ➡️ Workplace Environment 💭 Employer narratives ➡️ Financial Performance 💸 Investor narratives ➡️ Social Responsibility 🌎 Environmental, social, and corporate governance narratives ➡️ Emotional Appeal 💙 Brand narratives This can help set a goal on the communications side to help build the best company narrative. Always consider the message you are trying to impart to your audience when building a narrative. Narratives are, after all, the framework for how we see the world and consider companies. #Communication #Corporate #InternalCommunication #Narrative #Storytelling
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Master entrepreneurial leadership to elevate and sustain your business growth, effectively, efficiently, and enjoyably ↔ Informed by research by Harvard, Stanford, McKinsey, Korn Ferry, Gartner, HBR, and more.
Stories Are Not Just For Entertainment! Storytelling Is The Bridge Between Ideas And Action And Results. Story connects vision and values, to engage people through logic and emotion. A well-crafted story can attract investors, team members, and customers. Stories strengthen leadership presence, create shared understanding, and encourage and motivate people to action. Whether you’re pitching a new product, building team morale, or negotiating a deal, the ability to tell a compelling story is essential for persuasion and achieving desired outcomes. Mastering storytelling will transform your communication, turning everyday interactions into memorable, action-inspiring moments that move your business forward. So, please learn the art and science of storytelling, to persuade your audiences to your desired action, belief, decision, or idea …
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This article resonates deeply with me—reminding us that storytelling isn't just a communications exercise; it's a strategic exercise. The way we shape and share our reasons for decisions and the stories that explain your strategic direction are powerful drivers of change, connecting people to a vision and making strategy real and relatable. Essential reading for anyone working to lead impactful change.
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Lately, I’ve been thinking: What does it really take to craft a meaningful narrative? So often, we’re asked for a quick narrative — a few lines that capture the essence of a project or an organisation. But is that all a narrative is? True strategic narrative, at least in my experience, is a deeper commitment. It requires authentic engagement with the people, values, and unique elements that make up an organisation or project. A strategic narrative isn’t a one-and-done statement. Sometimes, it’s a single, powerful paragraph that guides every decision. Other times, it’s an evolving set of statements or even a collection of values that we return to again and again. It’s rarely a quick task; it’s a partnership, a dialogue. I’m curious: How do you define a strategic narrative, and what role do you think it should play in shaping meaningful work?
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Storytelling is a powerful medium indeed !
Executive Coach | CEO Coach | Leadership Team Coaching for Scaling Businesses | Culture, Transformation & Organisational Consulting | Leadership Coach for High Performing Teams
Curious about how to turn a dry, data-heavy strategy into an irresistible force that captures hearts and minds? The answer lies in the art of storytelling. Strategy execution isn't just about numbers and plans – it's about igniting passion, fostering unity, and securing the unwavering support of your stakeholders. That's where the magic of storytelling steps in. Imagine weaving your strategic vision into a compelling narrative, where each phase and goal becomes a chapter of excitement and growth. Imagine your audience not just comprehending the strategy, but feeling it, connecting with it, and ultimately becoming advocates of it. That's the power of storytelling! Here are some golden takeaways to fuel your strategic storytelling journey: 1️⃣ Emotion > Data. Numbers might speak, but stories sing. Share anecdotes that reflect the challenges you aim to conquer and the triumphs you foresee. Paint a vivid picture of the future that leaves your audience yearning to be a part of it. 2️⃣ Protagonists. Every great story has a lead character. Cast your stakeholders as the key players of this strategic saga. When they see themselves as integral to the narrative, commitment skyrockets. 3️⃣ Simplicity Reigns. Complex jargon? Leave it at the door. A clear, simple narrative resonates. Break down intricate concepts into relatable metaphors that stick. 4️⃣ Engage, Don't Dictate. Engage in a dialogue, not a monologue. Invite questions, encourage feedback, and create an environment where minds collaborate to enrich the story. 5️⃣ Consistency Matters. Weave your storytelling into the fabric of your communication strategy. Consistency reinforces the narrative and keeps the passion alive. Strategy is more than a plan; it's a story waiting to be told. #Leadership #storytelling #communication #Humanresources ***************************** 👉 Follow me for more leadership and practical insights on building high-performing teams. 👉 Ring the 🔔 for notifications.
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Something to think about
Executive Coach | CEO Coach | Leadership Team Coaching for Scaling Businesses | Culture, Transformation & Organisational Consulting | Leadership Coach for High Performing Teams
Curious about how to turn a dry, data-heavy strategy into an irresistible force that captures hearts and minds? The answer lies in the art of storytelling. Strategy execution isn't just about numbers and plans – it's about igniting passion, fostering unity, and securing the unwavering support of your stakeholders. That's where the magic of storytelling steps in. Imagine weaving your strategic vision into a compelling narrative, where each phase and goal becomes a chapter of excitement and growth. Imagine your audience not just comprehending the strategy, but feeling it, connecting with it, and ultimately becoming advocates of it. That's the power of storytelling! Here are some golden takeaways to fuel your strategic storytelling journey: 1️⃣ Emotion > Data. Numbers might speak, but stories sing. Share anecdotes that reflect the challenges you aim to conquer and the triumphs you foresee. Paint a vivid picture of the future that leaves your audience yearning to be a part of it. 2️⃣ Protagonists. Every great story has a lead character. Cast your stakeholders as the key players of this strategic saga. When they see themselves as integral to the narrative, commitment skyrockets. 3️⃣ Simplicity Reigns. Complex jargon? Leave it at the door. A clear, simple narrative resonates. Break down intricate concepts into relatable metaphors that stick. 4️⃣ Engage, Don't Dictate. Engage in a dialogue, not a monologue. Invite questions, encourage feedback, and create an environment where minds collaborate to enrich the story. 5️⃣ Consistency Matters. Weave your storytelling into the fabric of your communication strategy. Consistency reinforces the narrative and keeps the passion alive. Strategy is more than a plan; it's a story waiting to be told. #Leadership #storytelling #communication #Humanresources ***************************** 👉 Follow me for more leadership and practical insights on building high-performing teams. 👉 Ring the 🔔 for notifications.
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Curious about how to turn a dry, data-heavy strategy into an irresistible force that captures hearts and minds? The answer lies in the art of storytelling. Strategy execution isn't just about numbers and plans – it's about igniting passion, fostering unity, and securing the unwavering support of your stakeholders. That's where the magic of storytelling steps in. Imagine weaving your strategic vision into a compelling narrative, where each phase and goal becomes a chapter of excitement and growth. Imagine your audience not just comprehending the strategy, but feeling it, connecting with it, and ultimately becoming advocates of it. That's the power of storytelling! Here are some golden takeaways to fuel your strategic storytelling journey: 1️⃣ Emotion > Data. Numbers might speak, but stories sing. Share anecdotes that reflect the challenges you aim to conquer and the triumphs you foresee. Paint a vivid picture of the future that leaves your audience yearning to be a part of it. 2️⃣ Protagonists. Every great story has a lead character. Cast your stakeholders as the key players of this strategic saga. When they see themselves as integral to the narrative, commitment skyrockets. 3️⃣ Simplicity Reigns. Complex jargon? Leave it at the door. A clear, simple narrative resonates. Break down intricate concepts into relatable metaphors that stick. 4️⃣ Engage, Don't Dictate. Engage in a dialogue, not a monologue. Invite questions, encourage feedback, and create an environment where minds collaborate to enrich the story. 5️⃣ Consistency Matters. Weave your storytelling into the fabric of your communication strategy. Consistency reinforces the narrative and keeps the passion alive. #StrategicStorytelling #EmotionalEngagement #StakeholderAlignment #CommunicationStrategy #StorytellingTips
Executive Coach | CEO Coach | Leadership Team Coaching for Scaling Businesses | Culture, Transformation & Organisational Consulting | Leadership Coach for High Performing Teams
Curious about how to turn a dry, data-heavy strategy into an irresistible force that captures hearts and minds? The answer lies in the art of storytelling. Strategy execution isn't just about numbers and plans – it's about igniting passion, fostering unity, and securing the unwavering support of your stakeholders. That's where the magic of storytelling steps in. Imagine weaving your strategic vision into a compelling narrative, where each phase and goal becomes a chapter of excitement and growth. Imagine your audience not just comprehending the strategy, but feeling it, connecting with it, and ultimately becoming advocates of it. That's the power of storytelling! Here are some golden takeaways to fuel your strategic storytelling journey: 1️⃣ Emotion > Data. Numbers might speak, but stories sing. Share anecdotes that reflect the challenges you aim to conquer and the triumphs you foresee. Paint a vivid picture of the future that leaves your audience yearning to be a part of it. 2️⃣ Protagonists. Every great story has a lead character. Cast your stakeholders as the key players of this strategic saga. When they see themselves as integral to the narrative, commitment skyrockets. 3️⃣ Simplicity Reigns. Complex jargon? Leave it at the door. A clear, simple narrative resonates. Break down intricate concepts into relatable metaphors that stick. 4️⃣ Engage, Don't Dictate. Engage in a dialogue, not a monologue. Invite questions, encourage feedback, and create an environment where minds collaborate to enrich the story. 5️⃣ Consistency Matters. Weave your storytelling into the fabric of your communication strategy. Consistency reinforces the narrative and keeps the passion alive. Strategy is more than a plan; it's a story waiting to be told. #Leadership #storytelling #communication #Humanresources ***************************** 👉 Follow me for more leadership and practical insights on building high-performing teams. 👉 Ring the 🔔 for notifications.
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