WE Communications’ Post

In 2025, AI is transforming how public agencies connect with their audiences, making communication more efficient and accessible. Check out our latest blog to learn how AI can enhance your outreach efforts: https://lnkd.in/ejAMx3Qj

Really interesting discussion last week with Nick Huber, Joe Fay and Gemma Goatly re AI and cutting through the noise - lots of useful insights from a storytelling and messaging standpoint 👏 Thanks for the summary Jasmine Gray! #AI #Tech

If you missed out on the webinar last week, here's a great summary from Jasmine Gray and a link to the replay. Lots to unpack about how companies can cut through the #AI noise TFD - Think Feel Do

With effective public relations strategies, AI companies increase adoption, build trust and create a positive and informed dialogue with the public. Check out our latest blog on educating the public on — and building trust in — AI, courtesy of Tatiyana Brooks. https://lnkd.in/gPYwfEJD #AI #OurThoughts #PR #DigitalMarketing

AI is transforming PR strategy - are you keeping up? 🚀 Discover how AI-powered tools are revolutionizing public relations, making communication more targeted, efficient, and data-driven. From intelligent media monitoring to personalized outreach, these technologies are giving PR professionals unprecedented insights and capabilities. Staying ahead means embracing innovation and understanding how AI can elevate your communication strategies. Learn more: https://lnkd.in/g8jXxd2f Ready to upgrade your PR game? Dive into the AI revolution! #AIinPR #TechInnovation #CommunicationStrategy

Harnessing AI in PR Summary: In this insightful article, Spin Sucks explores how artificial intelligence (AI) is revolutionizing the field of public relations. From automating routine tasks to analyzing data patterns, AI has the potential to enhance PR strategies and drive better results. Whether you’re a seasoned PR professional or just curious about the intersection of technology and communication, this article is a must-read! Key Takeaways: 1.    Discover real-world examples of AI applications in PR campaigns. 2.    Learn how AI can streamline media monitoring and sentiment analysis. 3. Understand the ethical considerations when using AI in PR. Read the full article at Spin Sucks

Artificial intelligence (#AI) is the driving narrative in the technology industry, but what are the media coverage trends surrounding the topic? Data whisperer Sally Brown and I dig into this question and explain how you can break through with your company's AI story in the latest Inkhouse Inksights report. #PR #Communications #Marketing https://lnkd.in/gdpduTEB

#AI is changing the way we search, creating big opportunities—and challenges—for telling your brand’s story. Todd Graff, SVP of PR, outlines how #PR pros are adapting to this shifting landscape with strategies that are, ironically, more human in this AI-driven world. https://lnkd.in/ed5NN4ee Originally published in PRWeek.

We're always keen to attend industry events and webinars. So we were pleased when Prowly recently launched a series of PR episodes, covering everything from AI and the human touch to metrics and mental health. Here are THREE things we found of particular note, in relation to AI: 1. The human touch is always going to be needed in PR Jennifer Berson discussed how AI can be used to automate repetitive tasks, leaving PR professionals with more time to focus on creative and strategic thinking and developing more personalised connections with journalists. Jennifer Moxley also spoke about the benefit of using AI as a partner, not as a replacement, in PR. "I see it (AI) no differently than hopping on a call with a colleague. We'd get on a call and say we cannot get a story, what's an idea? What have you seen? What's happening culturally? AI can be the catalyst. Of course, the human element is the one that makes sure the timing is right, the language is appropriate, and the person on the receiving end is the appropriate person." 2. AI is going to make journalists (and readers) even more cautious Fake news is still a concern, and now we have to worry about whether a news story, comment or blog has been whipped up in a matter of seconds by a bot. Journalists are likely to be even more diligent as a result and will find new ways of fact-checking content from third-party sources. Maria Gergova-Bengtsson believes this will create "a lot of challenges in the business of trust and miscommunication, misinformation, disinformation". She argues that one solution lies in education, teaching children to have a critical eye on what they read and what they see. 3. The conversation around AI is just getting started Not a day goes by that we don't learn something new about the capabilities of AI. Ari McDaniel (Ari Kill),M.A. spoke to Prowly about the growing number of companies that are creating roles specifically for AI, in order to have an expert on their team. She advocates agencies having their own internal AI expert (or at least someone who hones the skill more than others), while another speaker raised the thought-provoking question as to whether companies should have dedicated AI policies in place for employees and/or clients. #PR #digitalPR #digitalmarketing

AI is revolutionizing PR! 🤖 How is it changing the way we strategize, connect with audiences, and analyze data? Discover the impact of AI on modern PR in our latest blog post. 🔗 https://lnkd.in/grZUu_Ps #vegasprpro #vegasprpro #lvpublicrelations #PRtrends #FutureOfPR #AIinPublicRelations #EthicalAI #PRupdates #ModernPR