ADA’s Post

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This week's client question of the week was "Are we going to be client question of the week for asking that?" 😂 The good news - it's pretty advanced stuff they're asking about. Here's what they wanted to know... How to maintain their internal attribution modelling for marketing mix / budget planning, whilst implementing Consent Mode Advanced v2? Pretty difficult - as you can't run Consent Mode ON/OFF in parallel can you? ...Can you? 😏 Maybe you can. Not for full release yet, but Duga Labs have been cooking and I am excited. The client is also excited as the investment they've made into custom attribution modelling (originally based on UA data schema) can be maintained with limited schema changes. And use Consent Mode to be more compliant. A better way to set expectations for businesses, understanding the likely impact of Consent Mode implementation before it happens. Parachuted landing, not a crash. #consentmode #marketingattribution #attribution

87% of marketers recognize their data as untapped gold. It’s time to unlock its full potential with DiGGrowth’s AI-powered magic! From Lead Attribution to crack the conversion code to Media Mix Modeling that helps you budget smarter, and DiGGi-GPT which offers real-time marketing insights, DiGGrowth transforms your data into a revenue powerhouse! Know more about our trio of AI-powered services bit.ly/3MjgpwU #DataDriven #LeadAttribution #MarketingAI #DiGGrowth

🎨🔄 Unveiling Dynamic Creative Optimization (DCO): 🔍 Recognizing DCO as a method that automatically generates and optimizes ad creative combinations based on user data. 🤖 Understanding how DCO utilizes machine learning algorithms to deliver personalized ad experiences to individual users. 🎯 Knowing that DCO enables advertisers to serve the most relevant ad creative to each user in real-time. 🌟🖼️ #junagadh #marketingautomation #facebookads #onlinemarketing #campaignmanagement #campaignmonitoring #admonitoring #datadrivenmarketing #performancemarketing #optimizeyourcampaigns #growthhacking #marketingstrategy #asktheexperts #webinars #artechway

The monetization of the internet has always been about Data. First it was utilizing our data to serve us ads & content. Now it may be utilizing our data to create new content. Is this the inevitable next chapter of the internet, or is this something that needs to be addressed? Headline via Dexerto, full article here: https://lnkd.in/gxYta_QN

Aryma Labs' - The Sunday Marketing Measurement Read Hello Folks, We are back to share with you this week's recap of our substack posts. This week was a week of fulfillment. We successfully applied our novel GTA-F function on a client data and solved the toughest problem in MMM - The Granularity problem. On the substack front: - We added 6 more subscribers this week. - We stand at 206 subscribers currently. Thank you to all our lovely subscribers 🙏. Here is a quick recap of our posts this week for your Sunday leisurely reading. https://lnkd.in/gc5emnR5 Happy Reading !! If you like our content, spread the word and if you still not subscribed, subscribe 😎 #marketingmixmodeling #marketingattribution #experimentation #martech #d2cmarketing #ecommerce #statistics #causalinference #marketingeffectiveness

@Boostt.ai has a vision to super-empower all businesses to delight their customers. Greg Cholmondeley at Keypoint Intelligence does a great job in articulation some of what we've brought to market to fulfill this vision. I am particularly excited about Boostt.ai's customer journey builder. It is an incredibly powerful solution that uses AI generated audiences with user intent signals and behaviors to drive engagement. I will write more about how marketers are rethinking their online and offline channel strategy using this journey builder to transform their marketing. Connect with me if you can benefit from this automation!

🕵️♂️ The Multi-Touch Attribution (MTA) Myth 🕵️♀️ Thought MTA was the holy grail of marketing measurement? It's time for a reality check! 😮 Here's the shocking truth: MTA doesn't capture the full customer journey or how demand is truly created. The data simply doesn't exist! While it offers some surface-level insights, it's missing the big picture. 🖼️ Are you still relying on MTA? Let me know in the comments! 👇 #MarketingAttribution #DataDriven #MarTech

Enhancements in Reddit Ads attribution, detailed tracking in Attribution Report table, and bug fixes ensure seamless data viewing and analysis for users. These improvements provide more accurate insights, making Sub Account Reporting more reliable. Powered by macaws.ai

Greg Cholmondeley from Keypoint Intelligence provides a great summary of how Boostt.ai is empowering marketers build stronger connections with their customers using omnichannel journeys and personalized messaging. #Marketing #Customerjourneys #Omnichannel